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First Steps for Your Non-ProfitSocial Media Campaign

Tweet, Blog, Pin, Post

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• What demographic do we want to reach? • Who is our donor target market?• How can we establish “conversation

opportunities”?• How will we deploy our content?• How will we analyze our success?

• Where do we start?

Define Objectives

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Blogs as a Starting Point

• Crucial to social media marketing success • Start and end of the social media lifestream• Accessible from your website’s homepage

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How far can you reach?

Youtube 4 billion views per dayFacebook 1 billion users; 600 million mobile usersTwitter 500 million total usersGoogle+ 400 million registered usersGmail 287 million usersLinkedIn 175 million usersTumblr 150 million usersInstagram 100 million registered users, 4 billion photos

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WorldVision

Example

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The Strategic Process

A content management process A method for acquiring followers and donors An infrastructure to distribute and collect

conversations An ability to proactively follow through to

convert your business objectives

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The Strategic Process

A content management process

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The Strategic Process

A content management process A method for acquiring followers and donors

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The Strategic Process

A content management process A method for acquiring followers and donors An infrastructure to distribute and collect

conversations

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The Strategic Process

A content management process A method for acquiring followers and donors An infrastructure to distribute and collect

conversations An ability to proactively follow through to

convert your business objectives

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What’s Next?

Fill out our survey to receive a copy of the whitepaper “Strategic Social Media Marketing for Non-Profits”

by Big Dog Innovations

Make plans to attend the next Team4 web presentation

“If-Then-Else” Automation Logistics for Non-profits