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Page 1: 5 Sales and Marketing Trends

5 Sales and Marketing Trends that are

Transforming SalesWith

Shane Gibson

1

Page 2: 5 Sales and Marketing Trends

5 Trends

1.Customer Driven Sales Process2.Intimacy Revolution3.End of Human Order Takers4.Outsourcing5.Web Based Deal Making

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Customer Driven Sales Process

Stakeholders

Advisors

Competitors

Peers

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Solution?

The Buying Cycle

Initiation Point

Visible Decline

Maximum VisibleDevelopment Point

(The Buy)

Initiation Point

Rejuvenationor Rest Period

Invisible Development

Period

VisibleDevelopment

Start Here

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Intimacy Revolution

It’s not about spending more, or growing faster. It’s about more

intimate relationships and relevance.

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Solution

Hyper-segmentMarket

Niche

Nano-Markets

High-Net Worth Investors

Risk Tolerant

Penny StockReal-EstateMineralsTechnology

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End of Human Order Takers

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Outsourcing

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Web Based Deal Making

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Today’s Sales Person Trusted Advisor

✔Monitors and understands the customer buying process

✔Intimately understands the customer and hyper-segments

✔Is indispensible through relationship building and personal presence

✔Uses technology to maximize value-added face-time.


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