6 Tips to Authentically
[Grow]Your Email List
Email acquisition is an important part of any
email marketing program.
A report by Custora showed that email acquisition
quadrupled from 2009-2013!!
These 6 steps will help you: - Acquire new customers - Reduce churn
- Nurture existing customers
#1. Optimize Your Opt-In
- Make your opt-in form visible - Don’t ask for too much information
- Provide incentives - Disclose everything - Provide credentials to earn their trust
#2. Create Multiple Opportunities for Sign-UP
Place sign-up opportunities on: - Thank you pages
(after they fill out a form)
- Blog - Website - Landing page - Live events
#3. Create a Stellar welcome
- Make it personal - Say thank you(!) - Spark user engagement - Deliver your email right away - Provide incentives - Gather additional information
#4. Develop Valuable Email Content
- Write addictive subject lines - Get to the point - Dress your email to impress - Personalize your messaging
#5. Implement an Email Preference
center
- Reduce unsubscribe, complaint/ spam reports
- Showcase your email offerings - Implement segmentation strategies
#6. Focus on Email Deliverability
- Use strong permission practices - Eliminate inactives - Focus on high-value customers - Test before you send - Monitor your engagement rates
For a more detailed explanation for each of these
tips, download our guide How to Authentically Grow
Your Email List!
Happy emailing!
