Design Thinking
The Design Process
Empathize
Define
Ideate
Prototype
Test
Making Choices
A B C
Divergent Thinking
Convergent Thinking
Sir Joshua Reynolds
“There is no expedient to which a man will not go to avoid the labor of thinking.”
Alan Kay Xerox PARC, 1972
Ken Olsen Digital Equipment Corp., 1977
“There is no reason for any individual to have a computer in his home.”