Be Fit, Be Cool
AAPI Childhood Obesity Awareness
Campaign(AAPI-COAC)
In partnership with
Government & Non-Governmental
Bodies
and
Schools Around the Nation
Be Fit, Be Cool
American Association
of Physicians of Indian
Origin (AAPI)
Largest ethnic medical organization in the United States and
2nd largest organized medical association after AMA
Umbrella organization representing over 150 local chapters/
Alumni/ Specialty Organizations
Represents the interests of over 60,000 practicing physicians of
Indian origin, medical students and medical residents
15,000 Medical students and residents are of Indian heritage
15% of Graduating medical students are of Indian Origin
Be Fit, Be Cool
FACTS 1, 2
1 of 3 U.S. children are obese/overweight before 5th birthday
Obese children are more likely to have high blood pressure,
high cholesterol and type 2 diabetes
Obese children are more likely to become obese adults
More than 1/3rd of U.S. adults are obese
¹ http://www.cdc.gov/obesity/downloads/PedNSSFactSheet.pdf
2 http://www.cdc.gov/obesity/data/facts.html
Be Fit, Be Cool
The Campaign: What?
Identify high prevalence – high risk schools
Promote awareness of Childhood Obesity
Provide educational resources to promote healthy lifestyle
Advocate policy changes
Build community –school partnerships through sponsorships
Be Fit, Be Cool
The Campaign: Who?
AAPImembers, local health care providers
Community leaders and city officials
Parents, school staff
CHILDREN
Be Fit, Be Cool
The Campaign: How?
ADOPT-A-SCHOOL Childhood Obesity Awareness Day
Explore the use of social media and phone ‘apps’ as healthy
lifestyle tools
Provide education material that promotes
Healthy meal and lifestyle choices
Childhood Obesity Awareness Walkathon
Free Pedometers and T-Shirts
Be Fit, Be Cool
Sample Agenda for Adopt-A-
School
Childhood Obesity Awareness Day
9:00AM to 10:00 AM
Registration and distribution of educational material, free Pedometers and T-Shirts to participants
Welcome address by local leaders, school officials or DHHS/DOE officials
10:00AM to 11:00AM
Motivational speeches by AAPI physicians
11:00AM to Noon
Walkathon
Be Fit, Be Cool
Locations for Program
Announcementwith CME
Seminar and Music Concert
Saturday, June 8, 2013: Cleveland, Ohio
Sunday, June 9, 2013: Los Angeles, California
Saturday, June 15, 2013: Dallas, Texas
Sunday, June 16, 2013: New York
Saturday, June 22, 2013: New Jersey
Sunday, June 23, 2013: Atlanta, Georgia
Saturday, June 29, 2013: Tampa, Florida
Sunday, June 30, 2013: San Jose, California
http://www.aapiregionalconference.org/
Be Fit, Be Cool
Sponsorship Benefits
Participation in a cause to improve health of future generations of Americans
Target 100 schools with each school event of 2000+ participants through national & local media coverage
Major National sponsors’ name and logo included in all media coverage and publications materials at national and local levels
Name of the company and logo included in all AAPI communications, website, AAPI Journals etc.
Opportunity to interact with educational dept. and DOH officials involved in policy decision making at each location.
Advertising opportunity and promotion space in materials distributed during each awareness day campaign, including t-shirts
Be Fit, Be Cool
SPONSORSHIP
OPPORTUNITIES
National
Sponsor
Regional
Sponsor
Multistate
SponsorState
Sponsor
Multicity
Sponsor
Local
Sponsor
Be Fit, Be Cool
NATIONAL AAPI-COPAC 100 SCHOOL PARTNER
$500,000
All Awareness Days and Walkathon Events
Exclusive Title
National and Local
media coverage
at 100 schools in 25
cities
Opportunity to
address physicians at
music concert with 12
VVIP tickets,
and participants during
walks and obesity
seminars
Advertisement in
Souvenir Back Page
in Color /AAPI
Journal/ Website
Banners and
Logo/Name on
T-shirts at all
walkathon locations
100 schools in 25
cities
Be Fit, Be Cool
National and local
media coverage at 50
locations, 15 cities
Opportunity to
address physicians
at music concert with
10 VVIP tickets,
and participants during
walks and obesity
seminars
REGIONAL AAPI-COAC 50 SCHOOL PARTNER
$250,000
All Awareness Days and Walkathon Events (Three
Brands)
Advertisement in
Souvenir Front
Inside Page in Color
/AAPI Journal/
Website
Banners and
Logo/Name on
T-shirts at
walkathon locations
in 50 schools in 15
cities
Be Fit, Be Cool
MULTISTATE AAPI-COPAC 25 SCHOOL PARTNER
$100,000
Local media coverage
at 25 locations, 10
cities
Advertisement in
Souvenir Back Inside
Page in Color /AAPI
Journal/ Website
Opportunity to
address physicians
at music concert with 8
VVIP tickets
Banners and
Logo/Name on
T-shirts at
walkathon locations
in 25 schools in 10
cities
Be Fit, Be Cool
STATE AAPI-COPAC 10 SCHOOL PARTNER
$50,000
(Name of State)
Local media coverage
at 10 locations, 8 cities Advertisement in
Souvenir Full Page
/AAPI Journal/ Website
Opportunity to
address physicians
at music concert
with 6 VVIP
tickets
Banners and
Logo/Name on
T-shirts at
walkathon locations
in 10 schools in 8
cities
Be Fit, Be Cool
MULTICITY AAPI-COPAC 5 SCHOOL PARTNER
$25,000
(Name of Cities)
Local media coverage
at 5 locations, 5 cities
Advertisement in
Souvenir Half Page
/AAPI Journal/ Website
Opportunity to
address physicians at
music concert with 4
VVIP tickets
Banners and
Logo/Name on
T-shirts at
walkathon locations
in 5 schools in 5
cities
Be Fit, Be Cool
LOCAL AAPI-COPAC 1 SCHOOL PARTNER
$5,000
(Name of School)
Local media coverage
at 1 location, 1 city
Advertisement in
Souvenir Half Page
/AAPI Journal/ Website
Opportunity to
meet physicians at
music concert with 2
VVIP tickets
Banners and
Logo/Name on
T-shirts at
walkathon location
in 1 school in 1city