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Differentiate | Maximize | Accelerate
Sarabjeet KhuranaDirector – Website Security Solutions (SE ASIA / India & SAARC)
“ Work hard, but make time for yourself, your love, family &
friends... Nobody remembers Powerpoint presentations on
your funeral ”
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Differentiate . . .Your business/offerings from your competition
Maximize . . .The Value for your customers for them to succeed
Accelerate . . .Your business growth and profits
SSL is to websites today, what anti-virus was to desktop computers 5 years ago….
It’s the foundationBut we need more!!
What are the key Goals/Challenges of any online business ?
Drive More Customers To their Site and
Increase Transactions From the Site
Protect Customers Data and Corporate
Data
Reduce Risk Exposure
What Stops online businesses to achieve goals ?
Phishing
Identity Theft
Fraud
Viruses Pharming
Trojan Horses
Spyware Scams
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IT TAKES20 YEARSTO BUILD A REPUTATION
5 MINUTESAND
TO RUIN IT.
– WARREN BUFFETT
“
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Leveraging The Symantec Brand
What is in it for you ?
• Web hosts• Domain registrars • Security products/solutions providers• Technology / SaaS service providers• Web design and development • Cloud / Managed Security• ISPs / Telco
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What is the opportunity ? • Applications Using SSL Are Growing• Secure Browser to Server or Server to Server
communications
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• eCommerce s i tes• Bank ing app l i ca t ions• User /Member log in /S ign-up pages• Conten t De l i ve ry• VPN access• Web access to emai l• In t rane ts• Deve lopment o r tes t env i ronments
SSL Multi Brand Strategy
PREMIUM
HIGH VALUE SSL
Comprehensive Website Security Solution
COMMODITY SSL
Brand profile: Attitudes
Attitude about value Attitude about price
Wants the best brand and the best product features.
Price tolerant
Wants a credible provider who delivers SSL inexpensively, quickly and easily
Willing to pay more for the best quality product, but does not need all of the features
Wants encryption as inexpensively as possible.
Price accommodating
Price sensitive
Price obsessive
Brand profile: Product scope, customers and usage
Product Scope Customer Type Usage ScenarioPremium product with enhanced product features
High-quality, better-than-basic SSL
Best-of-basic SSL
Basic SSL
Banking, financial, insurance,e-commerce,healthcare
Education, public sector, non-profits,retail, open source
Education, public sector, healthcare, manufacturing
Web developers
Sites needing to establish trust,login pages, e-commerce,multiple servers and Web sites,sites with sensitive information
Basic Web sites, login pages, e-commerce, multiple servers and Web sites
Initial and basic Web sites, login pages, e-commerce, multiple servers . eMail servers
Internal Web sites, intranets, testing and staging servers
Website Security Partner Program
ALL BRANDSONE PROGRAM
VeriSign.com GeoTrust Thawte RapidSSL
http://go.symantec.com/wspp
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Bottom-line…
• It’s easy to Sell SSL - Best of Breed Solution !• Bundle / Package / Up-sell / Expand deal size • An SSL/Trust Seal for every customer • Deliver more value to your customers• Ensure recurring revenue / Increase customer
stickiness
• MAKE MORE MONEY !!!
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VeriSign, Symantec and Norton
The VeriSign check mark is the most recognized trust mark on the Internet. When it is automatically updated, the Norton Secured Seal will be displayed:• Over 500 million views a day.
• In over 170 countries worldwide.
• In search results on enabled browsers as well as partner shopping sites.
Symantec has supercharged the brand value of the check mark:• Symantec Norton protects over a billion
systems and users worldwide.
• Norton products are used by 135 million people worldwide and ship on 60% of Windows-based consumer PCs.
Together, Symantec, Norton, and VeriSign Authenticationform the leading source of trust online.
Most recognized trust mark in the world
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