Open Source Frameworks for Social Publishing, Eliminating WCM Shortfalls
Geoffrey Bock Senior Analyst
The Gilbane Group
Bryan House Sr. Director, Marketing
Acquia @bryanhouse
Jason Hibbets Project Manager
People & Brand, Red Hat @jhibbets
Introduction
Geoffrey Bock – Senior Analyst, The Gilbane Group
Jason Hibbets – Project Manager, People & Brand, Red Hat
Bryan House – Senior Director, Marketing, Acquia
Objectives
• Trends driving the need for a social publishing framework
• Essential features for building a brand through community engagement
• How social publishing transforms business operations
• Why Red Hat uses Drupal and Acquia services to launch the new community site opensource.com
Four Questions
• What is social publishing? • What is the customer experience for social
publishing? • What are key enabling technologies for
social publishing? • What are the business benefits of relying on
an open source approach?
Imagine: Social Publishing in 2012
• An innovative firm with a global reach
• Create a compelling presence
• Manage the flow of information
• Promote conversa- tions for the ‘wisdom of crowds’
• Rely on communities of contributors for insights and innovations
The Social Publishing Process • Building a useful end user experience
• Authoritative information • Capture the wisdom of a community
• Blending groomed content with user generated content, to achieve the business goal • Top down publishing with bottoms up
conversations • Dynamically organized around common themes
The Social Publishing Process
• A premium on maintaining an editorial presence • Pruning and editing content • Keep things organized and on target
• Ensuring the results are findable by search engines and external services
opensource.com goals
“There are opportunities to apply the open source way broadly in business, in government, in education, in the law, and throughout our lives.” --Jim Whitehurst, Red Hat CEO
Creating connections Moving open source beyond technology
opensource.com branding
Where open source multiplies A Red Hat community service Attributes:
- Optimistic - Inviting - Hopeful - Positive
Social publishing values
The open source way applied to social publishing - Collaboration - Transparency - Trust - Meritocracy
Needed: A Framework for Social Publishing
• Manages great content
• Fosters a delightful social experience
• Nurtures a smart environment
• Harnesses developers’ know-how
Managing Great Content • Exploit a familiar publishing process
• More than text, photos, and static images • A networked repository with predefined categories • Workflows and approvals
• Granular security and remote access • Different roles for different content types • Automated processes can query and extract content
with associated tag sets
• Dynamic rendering • Multiple devices • Content plus links
• Ensure transparency & trust • Content provenance • Tagged for easy browsing and discovery
A Delightful Social Experience • Social media for conversational content
• Blogs, wikis, discussions, & rich media sharing • Social tagging, ratings, etc.
• Nurturing and pruning through an editorial presence • Easy discovery • Highlight and promote • Insights about both content and contributors
• Support inbound and outbound venues • Aggregate insights within a site • Distribute contributions across the web to
popular external communities (Facebook, business partners, etc.)
Embedded Semantics for Smart Publishing • A smart environment for content delivery
• Manages and exposes tag sets that describe content and links
• Supports ad hoc mapping, taxonomies, and ontologies
• Exploit a growing set of semantic web services published by third parties and under development • Smart tagging to improve finability and
processing by external resources • Authoritative tag sets such as Open Calais from
Thompsons Reuters • Linked data sources such as Dbpedia • Various research projects, such as MOAT,
FOAF, and SIOC
Harnessing Developers’ Know-how • Community-oriented development • Nurture innovations for social publishing • A loosely coupled platform with RESTful
application interfaces • Developers innovate through discrete
modules that are easily incorporated into the platform
• Problem solving lends itself to open source development
© 2009 Acquia, Inc.
Choosing the Right Technology
A Social Publishing Platform Drupal “… is as much a Social Software platform as it is a web content management system.”
CMS Watch, The Web CMS Report 2009 blogs / wikis
forums / comments
social ranking
social tagging
users
social networks
workflow
taxonomy
semantic web
RSS
content
analytics
Content Mgmt Systems
Social Software
Tools
Harness Drupal’s Momentum
Drupal is a Framework for Social Publishing
Drupal at opensource.com
Modules - Apache Solr - Organic groups - Twitter - OpenID - Mollum
Why Acquia Drupal
Open source platform Job trends for Drupal (indeed.com) Community components Hosting Administration
Business Implications • Social publishing reinforces branded
experiences while engaging communities of contributors • Groomed content plus shared experiences • Transparency, trust, and innovation
• Drupal is an attractive investment with substantial business benefits • An open source framework • Stay abreast of technology changes when
building solutions for the digital age
Download the Whitepaper
Download The Gilbane Gropu Whitepaper - Social Publishing with Drupal
– http://acquia.com/gilbane
Questions For more information, visit:
– http://acquia.com – http://opensource.com – http://twitter.com/acquia – http://twitter.com/opensourceway
Contact us: – [email protected] – 888.9.ACQUIA
Contact The Gilbane Group: – [email protected] – http://www.gilbane.com
Download the Gilbane Whitepaper Social Publishing with Drupal – http://acquia.com/gilbane
Today’s webinar recording will be posted at:
http://acquia.com/community/resources/recorded_webinars
