Air Strategy Group
Airline Industry Partners
• British Airways
• easyJet
• Etihad
• Royal Brunei
• Qatar Airways
• Vietnam Airlines
• Virgin Atlantic
Objective
• To demonstrate the value and importance of third party distribution to the airline industry and to compete with direct channels
Why?• IATA NDC is both a threat and an opportunity
• IATA APJC may face further challenges re financial criteria etc
• Airlines view distribution as a cost and not an investment
• Therefore we battle for investment over direct channels
• Consumerisation of B2B encourages direct selling
• Airline Industry Partners pay £210k to GTMC a in return for benefits
Issues• APD ( Industry Affairs)
• MFR ( Industry Affairs)
• NDC ( Technology)
• ADM policies
• Sales Support
• Direct v Indirect Channel disparity
• Enabling and promoting growth and exports
Actions
• Events as opposed to meetings need to be created to produce mutually beneficial results
Actions
• Surveys
• Consultations
• Product and service awareness
• Business development
• Relationship Building
What we need
• Engagement
• Commitment
• Delivery
• Reinforcement