CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved
Aruba Amigopod Next Generation Wireless Opportunities for Retail
Cameron Esdaile Amigopod Technical Marketing
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Agenda
• Use Cases for WiFi in Retail • Quick Amigopod Overview • Next Generation Hotspot • WiFi Device Provisioning • Case Studies
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Visitor Access Services
• Customer Guest Access
• Registration Kiosks
• Wireless scanners
• Public Hotspots
• Locations Services
• Ads/Target Marketing
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Amigopod Secure Guest Access
• Sponsored-based Registration • Self-registration • Pre-registration – Bulk import – Scratch cards
• Anonymous Guest Access • 3rd Party Integrations – APIs for existing applications / workflows – CRM tools
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Sponsored based provisioning Create a new Guest Account
1. Login to Amigopod
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2. Fill out required fields
Sponsored based provisioning Create a new Guest Account
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3. Send access credentials to authorized guest – Print, Send SMS, or Send Email
Sponsored based provisioning Create a new Guest Account
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Guest / Kiosk Self-Registration
• Self-provisioning captive portals – No IT involvement – Integrated SMS
delivery – Backs onto pre defined
security policy – Customizable fields to
capture specific information about guests / devices
– Targeted marketing content delivery
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Bulk Import / Create Visitor Accounts
• Receptionist or other admins
• Pre-load Visitor Profiles – Supports bulk import in
XML, CSV, TSV, or plain text formats
– Copy and Paste lists
• Assignable roles, expiration times, user names, passwords
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3rd Party Integrations
• Zero Touch – Maintain existing workflow – Eliminates the need for Amigopod specific training for operators
• Integrate Amigopod Secure Account Access into Existing Solutions – Lobby management systems – Patient check-in systems
• XML / SOAP APIs for Custom Integrations
Request XML / SOAP
Amigopod Server
3rd Party Appliance / Application
Custom workflow
XML / SOAP Output
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Capitalizing on Free Wifi
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Visitor Access Services for Retail
• Guest Access
• Visitor Intelligence
• Ads/Target Marketing
• Public Hotspots
• Locations Services
• Promotional Coupons
• Link to loyalty programs
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Managing Visitor Accounts
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Next Generation Hotspot Core user management Free registration portals Surveys and feedback forms Visitor Intelligence and Marketing Advertising and Promotions Manager Location services
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Guest Self-Registration
• Self-provisioning captive portals – No IT involvement – Integrated SMS
delivery – Backs onto pre defined
security policy – Customizable fields to
capture specific information about guests / devices
– Targeted marketing content delivery
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Advertising Services • Amigopod Advertising
Services provide a unique opportunity for 1 to 1 interaction with your users or customers
• Build loyalty and deliver targeted content to your visitors…give them a reason to come back
• Advertising = content and information delivery for government or community networks
• Intuitive and personalized management interface for in house or agency use
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Visitor Intelligence
• Capturing information from visitors • Facts – gender, age, phone number • Opinions – interests, preferences, feedback • Opt-in preference – for promotional use
• Capturing information about visitors • Location and Time – where & when – visits and movements • Device type – iPhone or netbook
• Broadening concept of “session” to a “visit”
• Visitor Intelligence is not just about advertising, it’s a
digital billboard that interacts with users based on your business logic
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Examples of Visitor Intelligence
Recognise previously registered visitors from their device’s MAC address
Personal Greetings Birthday coupons Volume/Time quotas
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Using Visitor Intelligence Using visitor intelligence to
reach specific visitor groups • Business rules define the visitor
groups of interest • Targeted delivery of advertising
content
Develop campaigns and promotions • Leverage multiple content
delivery formats (SMS, MMS, banner ad, interactive Flash, video)
• Define and activate ‘spaces’ to deliver promotions and run campaigns on all or some captive portals
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Intelligent Content Delivery
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Role Based Administration
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Demographic Reporting
Enables analysis of visitor intelligence data and ensures location operators can efficiently bill for impressions
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Compliance & Scalability
• Security – Integrated AAA RADIUS
server –Role-based administration –Compliance auditing and
reporting –Data Retention
• Scalability –Up to 10,000 concurrent
users –Multi-site design
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Use Cases for WiFi Devices
• Hand Held Order Takers (HHOTs) • Point of Sale Terminals • Bar Code Scanners for Price Check • Customer Service terminals • Stocktake / Stock Picking applications (PDT)
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WiFi Access and Encryption
• WPA-PSK • WPA-PSK + MAC Authentication • 802.1x EAP-TLS for robust security
• Amigopod Solutions • MAC Authentication Plugin
• Mobile Device Access Control