(n.) the company defining digital marketing.
Freddy Friedman, Sr. Product Director
The Secret to Driving Customer Acquisition, Loyalty and Engagement on Mobile
#mretailsummit @amobee
DIGITAL EXPERTS
GLOBAL REACH
SUPERIOR TECHNOLOGY
[ ] #mretailsummit @amobee 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 2
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 3
(n.) the company defining digital advertising.
Solutions for...
Advertisers Agencies
Publishers Operators
Enterprise Developers
2005 Company founded
2012 Acquired by SingTel
The only company offering a proven global,
end-to-end digital advertising technology solution.
#mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 4
1.4B mobile users
reached globally
1000+ global publishers, ad networks, and
exchanges
200+ staff in 15 offices worldwide
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San Francisco
Los Angeles
Chicago
London
Hamburg
Tel Aviv
Singapore
Sydney
New Zealand
Hong Kong
Beijing
Shanghai
New York
Seattle
Buenos Aires
[a]
#mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 5
BIG Advertisers BIG Publishers
#mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 6
Deeper customer
engagement to drive sales
through personalized offers
Deeper customer
engagement to build loyalty
through mobile channels
Deeper insights into
shopper behavior through
mobile site or app insights
45% 41% 31%
Top 3 Retail Mobile Strategies Top new opportunities for retail from adoption
of a mobile strategy
Source: RSR Research, February 2014
#mretailsummit @amobee
The Mobile User
7
Mobile-Optimized Shopping and Brand Experiences
Strategically using the mobile channel to attract,
engage, and sell to today’s mobile shopper
Mobile is personal
Mobile is targetable
Mobile is real-time
Mobile is location-aware
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 8 #mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 9
Mobile User Experiences in Retail
AT HOME
ON THE GO
IN STORE
SEARCH
#mretailsummit @amobee
[a•mo•bee] DMP
Data Management Platform
10
Boasts over 650,000,000 mobile users worldwide
Audience targeting
Audience segmentation
Cohort analysis
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 11
[a•mo•bee] DMP
Data Management Platform
#mretailsummit @amobee
Target by behavioral profiles
In-app spenders
App super-users by category
Target by location
In-store
At home
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 12
Targeting Valuable
Mobile Users
#mretailsummit @amobee
Get with the Programmatic
CMO-focused to achieve deep customer insights and data
ownership
Brand safety
Transparency with granular targeting
Big, smart data designed for mobile scale
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 14
Get with the Programmatic Data and Audience Intelligence
#mretailsummit @amobee
[a•mo•bee] LTV
Lifetime Value
A new approach to measuring the value of mobile app users
Single SDK solution
Strengthen user engagement, and increase the
overall lifetime value of mobile app users
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 16
[a•mo•bee] Lifetime Value A new approach to measuring the value of
mobile app users
#mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 17
[a•mo•bee] Lifetime Value A new approach to measuring the value of
mobile app users
Track inactive
users
Promote
new
services
Higher
activity
rates
Promote
app usage
LTV
increases
App
Installs Promot
e app
Track
usage
Active users
#mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 18
[a•mo•bee] + eBay
User never leaves ad unit
Interactive carousel of models
Diverse calls-to-action through video & app downloads
In-ad links to purchase featured styles
Rich Media
#mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 19
2x time-in-ad than rich media expandable
banners
3x higher conversion to app download
than static banners
60% higher engagement rate than industry
average
[a•mo•bee] 3D
[a•mo•bee] + Expedia Results
Highly interactive ads
combining real-time 3D
modeling, video, and commerce
Extremely high audience
engagement rates
#mretailsummit @amobee
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 20 #mretailsummit @amobee
[a•mo•bee] Offers
A groundbreaking digital
out-of-home (DOOH)
solution for brands and
retailers, providing a
personalized shopping
experience for consumers
through digital displays
[a•mo•bee] Offers
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 22 #mretailsummit @amobee
Execute 1:1 consumer
campaigns, based on
Shopping history
Location
Time
Demographics
iBeacon
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 23 #mretailsummit @amobee
[a•mo•bee] Offers detects
consumer via their mobile
device, and serves
personalized ads based
on their unique profile
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 24 #mretailsummit @amobee
The consumer views a
personalized ad, and is
prompted to download
the offer directly to their
mobile phone
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 25 #mretailsummit @amobee
Consumer receives the
personalized offer to use
instantly and confirmation
appears
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 26 #mretailsummit @amobee
Target carefully, use top DMP solutions to ensure using best of breed profiling of your targeting audience
Buy programmatically on mobile to ensure the most efficient and targeted media buys
Monitor app success with a LTV solution to enhance media buying process
Utilize unique DOOH solutions to engage shoppers in physical store locations
Immersive 3D and rich mobile ad campaigns can create “showroom” experiences that delight consumers
Summary
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 27 #mretailsummit @amobee
Thank you
9 June 2014 [a•mo•bee] Confidential. Do not distribute. 28 #mretailsummit @amobee