DESIGN AND HOMEA S P I R E
20 19 MED IA K I T
DESIGN AND HOMEA S P I R E
2017/2018MEDIA
KIT
DESIGN AND HOMEA S P I R E
2017/2018MEDIA
KIT
DESIGN AND HOMEA S P I R E
2017/2018MEDIA
KIT
Interior Design by Gideon Mendelson, Photograph by Eric Piasecki
ASPIRE DESIGN AND HOME inspires readers through stunningly produced quarterly print editions, that feature meticulously curated product and trend coverage, as well as original luxury editorial features from around the globe.
ASPIRE DESIGN AND HOME has the unique ability to reach an international, affluent consumer and high-end design industry audience, utilizing a sophisticated and carefully targeted distribution system that is continually augmented to take advantage of the market’s ever-evolving opportunities. ASPIRE DESIGN AND HOME collaborates with Designers, Manufacturers, Artisans, Architects, Developers, Builders and Realtors to inform, showcase and market their products and services.
Our 360° multi-platform offering covers all bases and delivers a quantifiable and consistent result to our advertising partners. Utilizing traditional and non-traditional digital marketing methodologies, social influencer engagement and live events, we deliver a highly-qualified, interactive audience directly into the hands of our partners.
I N E V E R Y I S S U E
nourishmenta food column by Jeanette Bronéewith photography by Torkil Stavdal
[nordic]
Grilling A normal Nordic meal during the fall includes grilling fish (preferably recently caught) and roasting root vegetables – a nourishing combination that provides good fiber and substantial nourishment. Rather than carefully putting together one dish, create family-style dishes with tasty simple foods. Choosing quality ingredients can make simple foods taste great. So, gather some good food and good company, light a bonfire and some candles, and prepare to simmer with conversation since the best conversations happen over food.
Roasted Onions:Clean green onions, cut the ends, and put them either on the grill or in a baking dish with cooking oil, sea salt and fresh ground pepper. Bake in the oven at 425 degrees for about 30 minutes.
92 AUTUMN 2015 WWW.ASPIREMETRO.COM 93
[ l i g h t i n g ]
A R C H E T Y P E SCHARLES J. NAFIE
Charles J. Nafie established his New York City architectural firm in 1997 after running
the national offices of two internationally-renowned architectural firms. Nafie and his team collaborate extensively to design each
project within the vision and personal tastes of the client. With an eye towards the
highest level of design and craftsmanship, equal attention is placed on the execution
and management of the project. cjnaarchitects.com
JENNIFER JEAN MORRIS Based in Park Slope, Brooklyn, JMorris
Design is a bespoke interior design studio specializing in interior architecture,
furnishings, finishes and décor for high-end residences, offices, hotels and restaurants.
Principal Jennifer J. Morris leads the design process to deliver superior quality and value
with uncompromising attention to detail. The studio specializes in creating signature
spaces imbued with clean lines and stunning decorative personality. jmorrisdesign.com
KATI CURTISKati Curtis Design is a full-service, New York City interior design firm specializing in classic design with a global influence. Whether designing residential or commercial spaces, KCD has built a reputation on achieving highly individual results for a discerning, international clientele. The firm designs singular interiors, which allow clients to fully express who they are, and what holds meaning to them. katicurtisdesign.com
KATHRYN SCOTTBrooklyn-based Kathryn Scott is captivated by serene, harmonious living spaces; she curates furnishings and finishes which balance personal need and inherent beauty. By integrating customized details and interesting materials, she expresses each room’s full potential. Scott creates daily objects for living, from furniture to porcelain, which further shape the mood of her sanctuary-like environments. kathrynscott.com
elements
Celebrated designers offer individual takes on some of the industry’s most spectacular lighting options. Versatility, authenticity and utility are carefully considered in their impressions of the cutting-edge fixtures highlighted here. From halo-effect spotlights to modernist chandeliers, there is something to inspire the designer in all of us. GWEN DONOVAN
WWW.ASPIREMETRO.COM 93
VISIT OUR SHOWRO OM
29 GROVE STREET, SOUTH HACKENSACK, NJ 07606
201 .820 .3472 WWW.INTERIORSBYDENISE.C OM
AC CESSORIESFABRIC
FURNITURE LIGHTING
WALLPAPER
AC CESSORIES
A Unique Full Service Design Center featuring the
finest and most exclusive selection
in home furnishings, accessories, lighting,
fabric and wallpaper.
Rocky Rocket playhouse
Tribal chair
Circu magical children's furniturecircu.net
Bun Van bed
Spectacular Poolside LivingBBPoolandSpa.com 888.219.9757
Making Dreams Come True Since ‘72Visit Our Online Galleries
Complete Pool & Landscape Design / Build Services
Pools • Spas • Custom Stone Masonry • Service • Supplies
Visit Our Showroom: 787 Chestnut Ridge Road, Chestnut Ridge, NY
Aspire_B&B_P2_mkt.indd 1 5/25/16 10:58 AM48 SUMMER 2016 WWW.ASPIREMETRO.COM 49
Juan Carlos Pagan BRAND IDENTITY GURUINTERVIEW ALICE GARBARINI HURLEY
1 Caribbean Collection: Designed by David Carson | casceramica.com 2 Artisan Glass Collection: glossy or frosted, 90 colors | hastingstilebath.com 3 Aurelia, Loom, Natasha and Lucia | Hand-cut stone mosaic and glass | newravenna.com 4 Origins: Cortina, Rafah, Isnik, Seljuk, Asia, Asal | Designed by Forrest Lesch-Middelton | cletile.com 5 DUAL in aqua | natucer.es
W A T E R C O L O R B L U E SRich tones of blue – from deep sapphire and vivid ultramarine to lighthearted aqua and bold indigo – infuse these ornate tiles that surely must have been inspired by the sea. Traditional design motifs, hand-painted artisan styles and floral mosaics all convey a refreshing sensibility that’s deeply connected to coastal waters from sea to shining sea. GWEN DONOVAN
I N P URSUIT O F
tiles
VOTED MOST UNIQUE
LOBBY CONCEPT
ASPIRE DESIGN AND HOME
E X P E R T E A S E
JAMIE DRAKE + COLOR
Dennis Miller Associates Marjorie Mirror. Semi-precious veneer mirror frame. 1" bevel. Shown in Malachite. 30"w x 42"h with a 4" border
Theodore Alexander Fresh Chair.33"w x 35"d x 34"h
Handblown Czech glass captures the light in this sconce designed by the master of color himself, Jamie Drake, for Boyd Lighting. 7"w x 18.25"h
Holly HuntLens Table. Turquoise top,nickel base.
Lorin Marsh Red Cloud Credenza. Red goatskin, four doors, two adjustable shelves with Flor Morado wood, and bronze detailed legs and door pulls. 84"l x 22"w x 34"h
Lorin Marsh Dark blue orchid and cream lacquer box with nickel silver inlay and inlaid with Indigo Gabro semi-precious stone with brass. 14"l x 8"w x 3.5"h
ACCORDING TO DRAKE: A large amount of color isn’t for everyone. For them, a small dose, cleverly employed, is the way to go. Below: Drake/Anderson's curated goods.
“If it’s a color you don’t look good in and don’t wear, then you probably won’t feel comfortable having it in your home.”
MAR
CO R
ICCA
DRAKE'S DIGS: A plum ottoman floats asymmetrically in the informal section of the great room in Drake his home, tying in with the cocktail area’s accents beyond. Two citrine-colored chairs, which add a touch of brightness, face a cantaloupe-toned, mohair velvet-covered swivel chair from the ‘70s. Strong notes of black, charcoal and white add structure to the concrete-gray background.
87% of ASPIRE DESIGN AND HOME readers consider advertisements in ASPIRE DESIGN AND HOME a reliable source of information when considering design and home related purchases.
A U D I E N C E
CIRCULATION Printed Copies
329,844
Digital Issues Downloads 52,404
Combined Print & Digital 382,248
TOTAL READERS PER ISSUE
877,014** 2.5 Readers Per Printed Copy
PRINT DEMOGRAPHICS*
Median Net Worth
$2,250,000
Median Household Income
$375,000
Median Home Value
$1,450,000
Percentage Owning 2+ Homes 43%
* Based on subscriber survey
WHO THEY ARE* Median Age
47
Female 71%
Male 29%
Married
68%
College Degree 71%
Post Graduate Degree
32% * Based on subscriber survey
E N G A G E M E N T
SPENDING Remodeling job
75%
Real estate purchase 14%
Average amount spent on remodel
$125,000
Average spent on kitchen remodel $85,000
Average spent on bathroom remodel
$33,000
Average spent on architect/builder/contractor
$260,000
Average spent on home purchase $1,700,000
ACTION TAKEN Takes an action from reading
80%
Saves, earmarks or clips ads 43%
Researches advertisers
55%
Researches a promoted product
63%
HOW THEY ENGAGE
Read every issue 62%
Read 3 of 4 issues
73%
Average time spent reading 65 minutes
ASPIRE DESIGN AND HOME’s audience consists of Interior Designers, Architects, Builders and Developers, Realtors, New Homeowners and High Net Worth Consumers.
MAJOR MARKET % OF CIRCULATIONAtlanta
Boston
Chicago
Dallas/FortWorth
Detroit
Houston
Los Angeles
Miami/Fort Lauderdale/Palm Beach
New York
Philadelphia
San Francisco/Oakland/San Jose
Washington DC
International
7.5%
4.5%
11.8%
7.7%
2.8%
4.9%
13.2%
7.4%
18.9%
3.2%
10.9%
3.4%
4%
CIRCULATION
CONTROLLED 23%DESIGN INDUSTRY 31%SUBSCRIBERS 17%NEWSSTANDS 25%REALTORS 4%
MAJOR MARKET % OF CIRCULATION *
ATLANTA 7.5BOSTON 4.5CHICAGO 11.3DALLAS/FORT WORTH 7.1DETROIT 2.8HOUSTON 4.7LOS ANGELES 11.7MIAMI/FORT LAUDERDALE/WEST PALM 6.9NEW YORK 18.9PHILADLEPHIA 3.2SAN FRANCISCO/SAN JOSE 10.3WASHINGTON DC 3.1
OTHER MARKETSCANADA 2.5ENGLAND 1.9ITALY 1GERMANY 1.6FRANCE 1
ChartTitle
CONTROLLED DESIGNINDUSTRY SUBSCRIBERS NEWSSTANDS REALTORS
REAL ESTATE
4%
31%17%
23% 25%CONTROLLED
DESIGN INDUSTRYSUBSCRIBERS
NEWSSTANDS
C I R C U L A T I O N
AD SIZE 1 TIME 2 TIMES 4 TIMES
*All rates listed are net
N A T I O N A L A D R A T E S *
C2 & Page 1 (Spread) $28,350 $27,500 $26,800
C4 Back Cover $16,900 $16,200 $15,700
C3 Inside Back Cover $15,500 $14,900 $14,300
2 Page Spread $22,250 $21,750 $21,250
Full Page $13,300 $12,800 $12,300
C A L E N D A R
* Editorial calendar subject to change.
C A L E N D A R
FULL PAGE (NO BLEED)8” wide x 9.8” ht
PRINT-READY AD SUBMISSIONS
Send you hi-resolution PDF ad file (up to 10 MGs) to: [email protected]
Files larger than 10 MGs can
be uploaded our FTP site: www.aspiremetro.com/upload
Any questions please call the Art Department:
845-534-6110
A D S P E C I F I C A T I O N S
2 PAGE SPREAD18.5” wide x 11.125” htINCLUDES 1/8” BLEED (PLEASE ALLOW FOR 1/2” TYPE SAFETY)
TEXT AREA
FULL PAGE9.25” wide x 11.125” htINCLUDES 1/8” BLEED (PLEASE ALLOW FOR 1/2” TYPE SAFETY)
TEXT AREA
TEXT AREA
ALTERATION FEE There is a minumum $250 Alteration Fee for ads not provided per the above specifications.
ASPIRE DESIGN AND HOME can create an ad for you.* SINGLE PAGE TWO PAGE SPREAD Design Fee $395 per insertion Design Fee $595 per insertion FOR AD CREATION, PLEASE PROVIDE THE FOLLOWING:• High-res images must be a minimum of 300 DPI at final size. Do not resample and/or strech a file larger than the its original file • If font needs to be emailed they must be compressed and submitted as either an Open Type Face (OTC) or a Truetype Face (TTF) • Images must be supplied in JPG or TIFF format in CMYK • Logos are preferred in EPS format in CMYK
• If an image needs to be coverted to CMYK, ASPIRE DESIGN AND HOME will not be responsible for color reproduction • No spot color
* All ads created by ASPIRE DESIGN AND HOME are for ASPIRE DESIGN AND HOME useage only. An additional fee of $1,000 will be charged to use ad file outside of ASPIRE DESIGN AND HOME magazine.
D I G I T A L O F F E R I N G S
HOMEPAGE TAKEOVER HOMEPAGE ADVERTISEMENT
Daily Page Views 13,350 | Per Day Takeover Cost $7,500
Included in Homepage Takeover: Full Access to Site Homepage. This Can Include One Custom Content Article,
Video, and Advertisements Hyperlinking to Company or Product Website.
Weekly Page Views 93,000 | Weekly Cost $600**Purchased in 1 Week Frequencies
Included in Homepage Advertisement: One Digital Advertisement Linked to Product or Company Site.
D I G I T A L O F F E R I N G S
LOOKBOOK
Monthly Page Views 186,500 | Annual Cost $6,000* Can Be Purchased in 3,6 or 12 Month Frequencies
Included in Listing: Company’s Name, Location, Email, Phone Number, Social Media Links, Link to Company Site, Company Overview, Photo Gallery,
Google Maps Link, and Contact Form.
198 173 84 455 132
Monthly Page Views 205,000 | Single Post Cost $600
Included in LookBook: Product Title, Description, Photography, Link to Product or Company Site, and One-Time Sharing on ASPIRE DESIGN AND HOME’s
Social Media.
500,000 MONTHLY
PAGE VIEWS
SPONSORED POST
Video Post Cost $2,500
Included in Video Posting: One Article Post Including Video You’ve Provided, One-Time Sharing on ASPIRE DESIGN AND HOME’s Social Media.
D I G I T A L O F F E R I N G S
SPONSORED VIDEO POST
98
One Time Post Cost $2,200
Included in Video Posting: One Article Post Including Text and Images You’ve Provided, One-TimeSharing on
ASPIRE DESIGN AND HOME’s Social Media.
104 21 223
SPONSORED E-BLAST
ASPIRE DESIGN AND HOME
SPONSORED EBLASTSHOWCASING YOUR OFFER
• ASPIRE will deliver your dedicated content to the in-boxes of 55,000+ opt-in consumers obsessed with all things design and home. • Your brand message will come from a trusted source AND will feature your subject line. • Promotional message should include a “Special Offer”opportunity for consumers. •Examples include retail incentive, new product info, event invitation, downloadable content, etc. •Offer should be exclusive to this audience for a one-week time frame.• Frequency: 4X per month• List Size: 55,471
MATERIALS SPECIFICATIONS: • Headline Copy: 3-6 words maximum• Body Copy: 50-75 words maximum• Image Dimensions: 750x500 pixels at 300 dpi• Logo: Vector format• Link: 1 call-to-action link
MATERIALS DUE: • Three (3) weeks prior to email newsletter blast date
ASPIRE DESIGN AND HOME For more information, please contact your sales representative at 845.534.6110 or email, [email protected]
ASPIRE DESIGN AND HOME
SPONSORED EBLASTSHOWCASING YOUR OFFER
• ASPIRE will deliver your dedicated content to the in-boxes of 55,000+ opt-in consumers obsessed with all things design and home. • Your brand message will come from a trusted source AND will feature your subject line. • Promotional message should include a “Special Offer”opportunity for consumers. •Examples include retail incentive, new product info, event invitation, downloadable content, etc. •Offer should be exclusive to this audience for a one-week time frame.• Frequency: 4X per month• List Size: 55,471
MATERIALS SPECIFICATIONS: • Headline Copy: 3-6 words maximum• Body Copy: 50-75 words maximum• Image Dimensions: 750x500 pixels at 300 dpi• Logo: Vector format• Link: 1 call-to-action link
MATERIALS DUE: • Three (3) weeks prior to email newsletter blast date
ASPIRE DESIGN AND HOME For more information, please contact your sales representative at 845.534.6110 or email, [email protected]
SINGLE SPONSOR E-BLAST
D I G I T A L O F F E R I N G S
One Time Post Cost $4,400
Included in Sponsored Eblast: One Time E-blast Including an Image and Text You’ve Provided
Linked to Site.
One Time Cost $1,650
Included in Advertisement Eblast: One Time Advertisement in E-blast Linked to Provided Site.
UNIT NAME UNIT SIZE COST
*All rates listed are net
D I G I T A L R A T E S *
Leaderboard 728 x 90 $22 (CPM)
Square Rectangle 300 x 250 $22 (CPM)
Tall Rectangle 300 x 600 $28 (CPM)
Facebook Post N/A $550 (Net Cost)
Twitter Post N/A $550 (Net Cost)
Instagram Post N/A $550 (Net Cost)
E-Newsletter Ad 300 x 250 $1,650 (Net Cost)
Dedicated Blast 500 x 700 $4,400 (Net Cost)
Sponsored Blog Post N/A $2,200 (Net Cost)
Sponsored Gallery N/A $2,200 (Net Cost)
Cover Credits: Dineen Architecture + Design PC / 2016/2017 Holiday House / Photo: Peter Rymwid • Ivona Brown / Photo: Alessandra Iannello / Homestories • Alexander Design / Photo: Tessa Neaustadt Gideon Mendelson / 2016 Hamptons Showhouse / Photo: Tria Giovan • Rights Meets Left Design / Photo: John Dolan Photography • Maison Bergogne / Photo: Patricia Healy
Follow us for all things ASPIRE ASPIREMETRO.COM & ASPIRE DESIGN AND HOME on your mobile device or tablet at App Store, Google Play, Nook, Kindle, Zinio
@ASPIREDESIGNANDHOME@ASPIREMAGAZINE @ASPIREDESIGNANDHOME @ASPIREMETRO
E V E N T SASPIRE DESIGN AND HOME
brings our audience and advertisers together through exclusive events, designer
showhouses, and industry shows
ASPIRE DESIGN AND HOME’S METRO DESIGNER
SHOWHOUSE
From Top Left: Ryan Serhant of BRAVO’S Million Dollar Listing with Robin Baron, a lifestyle expert and luxury home furnishings designer | BLACKMAN Showroom Grand Opening Event | ASPIRE DESIGN AND HOME Principals | Steven Mandel, Publisher of ASPIRE DESIGN AND HOME with Barbara Corcoran | Billy Porter of Broadway’s Kinky Boots performing at an ASPIRE DESIGN AND HOME event.