Assignment #5Media Strategy in Digital CommunicationCopenhagen Business School

Assignment #5: PublicsMedia Strategy in Digital CommunicationCopenhagen Business School

Today we’ll be analysingour publics.

Today we’ll be analysingour publics.Smith’s Phase One, Step 3(A)

1Who are the major publics for your organization?

1Who are the major publics for your organization?CustomersProducersEnablersOpinion leaders

2Who are the key publics for this situation?

2Who are the key publics for this situation?Well, you tell me!

3Who are the intercessory publics or major opinion leaders?

3Who are the intercessory publics or major opinion leaders?Well, you tell me!Again.

!

Polls

PollsVideos

Podcasts

Surveys

Quotes

ReferencesScreencasts

Finished?Publish on the blogs.

Finished?Comment on the blogs.

Finished?That’s it.You’ve just tricked the ninja for one more week.