Date post: | 22-Nov-2014 |
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Assignment #5Media Strategy in Digital CommunicationCopenhagen Business School
Assignment #5: PublicsMedia Strategy in Digital CommunicationCopenhagen Business School
Today we’ll be analysingour publics.
Today we’ll be analysingour publics.Smith’s Phase One, Step 3(A)
1Who are the major publics for your organization?
1Who are the major publics for your organization?CustomersProducersEnablersOpinion leaders
2Who are the key publics for this situation?
2Who are the key publics for this situation?Well, you tell me!
3Who are the intercessory publics or major opinion leaders?
3Who are the intercessory publics or major opinion leaders?Well, you tell me!Again.
!
Polls
PollsVideos
Podcasts
Surveys
Quotes
ReferencesScreencasts
Finished?Publish on the blogs.
Finished?Comment on the blogs.
Finished?That’s it.You’ve just tricked the ninja for one more week.