Attorney & Law Firm Case Studies
Athens-based attorneys, Lewis, Stolz, Hurt, Frierson
& Grayson, LLP’s original website, while functional
and informative, did not reflect the firm’s unique
personality, methodology or heritage. Lewis, Stolz,
Hurt, Frierson & Grayson, LLP contracted InTouch
Creative Group to not only redesign their website,
but to better organize their content and stated
offerings, in order to improve the firm’s presence
on and pull from the Internet. InTouch Creative
Group combined a fresh and simple design
emphasizing the firm’s unique headquarters with
photographic and typographic finesse, along with
well-organized content and structure and Search
Engine Optimization techniques.
Lewis, Stolz, Hurt, Frierson & Grayson, LLP
Case Study: Attorneys & Law Firm Website 3
Background & Methodology
The firm’s Athens, GA offices are located in one of
the oldest houses still in existence in the city, which
is designated as a historic landmark. Identifying
that this unique setting not only helped define
the law firm, but embodied and personified its
values and principles as well, InTouch Creative
Group worked at all levels with a professional
photographer to document the historic house
and the attorneys’ symbiotic relationship with it. A
website design was constructed to emphasize this
imagery, with reorganized content and sitemap.
Color schemes found in the architecture
and grounds were utilized, and simple
hierarchies and arrays were developed
to maintain visual appeal and interest. A
refined typographic treatment of the firm’s
logotype was developed to complement
the new website’s design.
A web-based Content Management
System (CMS) tool was also implemented,
to allow the firm to maintain updates
and news items on the website. InTouch
Creative Group moved the website’s
entire domain and hosting to its
own servers to provide better email
controls, spam protection, and
website technologies, as well as to
simplify the firm’s points of contact.
Tools ImplementedHTML, PHP, CSS, Custom Javascript Arrays
High Quality Photography
Advanced Contact Form For Customer Pre-Qualifications
Basic Web-Based CMS Tool For Client Updates
Search Engine Optimization
Domain, Hosting, & Email Servers
Identity & Branding Refinements
65% Of This Website’s Hits Are First-Time Visitors.
old website
Blasingame, Burch, Garrard & Ashley, P.C.Blasingame, Burch, Garrard & Ashley, P.C. came to
InTouch Creative Group to redesign their website
and increase online traffic. In developing a new
website and online presence, InTouch Creative
Group worked to ensure that all three branches
of the firm were accurately represented, while still
presenting a unified front. On the site, animated
instructions and arrays using local or firm-specific
photography strike a balance between the site’s
design and the large quantity of legal content.
In order to promote the firm as a nationally-
recognized litigator in one of their more high-
profile cases, a national Google™ AdWords®
campaign was implemented, which continues to
bring in new plaintiffs daily.
Case Study: Attorneys & Law Firm Website 5
Blasingame, Burch, Garrard & Ashley, P.C.
represents both local and national plaintiffs across
many practice areas. Organizing and breaking up
the large amounts of information in a pleasing
and digestible hierarchy was the ultimate goal
and outcome of the site redesign. The additional
ongoing AdWords® campaigns continue to bring
additional relevancy and traffic to the site.
Background & Methodology
old website
Tools ImplementedHTML, PHP, CSS
Adobe™ Flash®
Search Engine Optimization
Professional Photography
Multiple Google™ AdWords® Campaigns
Web-Based CMS Tool for Client Updates of News
Traffic on This Website Averages Over 1,000 Hits Per Month. Of That, Just Over 75% Are New Visitors.
Kinsell, Zadel & WhitakerAttorneys Kinsell, Zadel & Whitaker first came
to InTouch Creative Group to help improve their
website’s ranking in online searches. After working
to determine keywords and targeted information,
it was determined that a reorganization of the
website’s content would also directly result in an
improvement in traffic.
Case Study: Attorneys & Law Firm Website 7
Kinsell, Zadel & Whitaker’s original website was
a combination of three similarly laid out but
disparate websites for each of their three practice
areas. Unifiying this content while maintaining its
integrity and importance in online searchability was
accomplished by reorganizing and integrating the
content into one site, while redesigning the layout
to present all the material in an easy-to-read and
pleasing manner.
Additional Search Engine Optimization techniques
included an “exploded navigation” at the foot
of all pages that improves user navigation as well
as search engine indexing. Several Google™
AdWords® campaigns specific to certain practice
areas also attract regional and local clients.
Background & Methodology
The Average Visitor Spends 6 Minutes On This Website.
Tools ImplementedHTML, PHP, CSS
Search Engine Optimization
Multiple Google™ AdWords® Campaigns
Customized Logotype
706.546.7137 247 E. Washington Street, Suite 100 Athens, Georgia 30601
Contact us today for more details or for a consultation on your specific needs and goals for your Law Firm.
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InTouchCreativeGroup.com
InTouch Creative Group is an Athens, Georgia-based full service advertising, marketing,
design, web and public relations agency. Our goal is to align our creative solutions with the
needs of our clients, providing the best competitive advantage and level of success while
maintaining dedication to the interests and growth of our employees and community.