Augmented Reality: Beyond the hype
Shelley Mannion - @smannionMuseum Ideas - 3 October 2013
Photos by BenedictJohnson.com
Hands up if you know what we’re talking about.
I don’t like polarising debates.
AR is a new style of interacting with
content.
It conjures and delights.
jdhancock on Flickr
Four things AR can do
1. Discover (and interact with) objects
2. Find things in galleries
3. Empower visitors to participate
4. Support looking and understanding
I come from a learning perspective.
1. Discover and interact
AR at the British Museum began with Passport to the Afterlife.
Discover.
And interact.
What did we learn?
Markers or images can be used to
trigger display of objects.
The objects can be real or fictional.
They can show things you would otherwise
not see.
Assets have multiple lives.
User experience can be tricky.
Science StoriesScience Museum, London
Augsburg Display CabinetGetty Museumhttp://www.youtube.com/watch?v=6UGkFU-ahFo
2. Finding things in galleries
Cultures in Contact ran in five galleries.
Location-based AR
Andy Warhol in LayarAndy Warhol Museum
Street MuseumMuseum of London
The illusion of location.
Pinpointing objects in galleries is hard. Really hard.
http://vimeo.com/25782400
Visual comparisons had unexpected benefits.
Integrated into collecting game
3. Empowering visitors to participate
A Future History of the World with Adrian Hon
The Lapclock Designed by Ishmael
Children’s inventions installed in clocks and watches gallery.
DIY Day at MOMA, October 2010Sander Veenhof and Mark Skwarek
AR challenges spatial hegemonies.
Shades of Absence by Tamiko Thiel Manifest.AR collectiveVenice Biennale 2011
Casette PlayaNeuromance, 2010AR fashion show at London Fashion Week
Wearable AR
http://www.youtube.com/watch?v=liKu3G0kDHQ
4. Support looking and understanding
What’s your sign?
A unique code with media attached.
King Peter I of Serbia Memorial Househttp://bit.ly/19TPRbF
Sightlines applicationSecond Story Labs
http://bit.ly/H9KVX2
What’s next for us?
Natural feature tracking
An app to celebrate Athena’s birthdayIn collaboration with @Gamarhttp://bit.ly/19TAEFk
Parthenon gallery
Working with fragments and
remains.
On-demand translation of ancient scripts
Ultimate Dinosaurs Royal Ontario Museum
http://www.youtube.com/watch?v=2ZkZ3kW5CiM
What does the future hold?
