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Page 1: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Winning the

Page 2: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Winning the

Page 3: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

wsj.com/news/articles/SB112725891535046751

Page 5: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 6: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 7: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Source: Nielsen

Page 8: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 9: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

These aren’t the sites you’re looking for

Page 10: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

How to lose a customer…

Page 11: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Bounce Rate

Page 12: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Bounce rate improved by 31% Average Time on Site

Page 13: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

High quality images =

Higher CTR, more sales Econsultancy

Page 14: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

- more human than human #1

The way content is consumed is changing

Social proof is your friend

#2

#3

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Page 16: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

silverbackapp.com

Page 17: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 18: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 19: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 20: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 21: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 22: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 23: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright
Page 24: B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephen Kenwright

Thank you!

Get in touch: [email protected] @stekenwright


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