8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 1/21
Michael Angeleshttp://urlgreyhot.com
Blogs and the blogosphereDefinitions and reasons to care
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 2/21
2
Hello
I’m an information architect
and site developer at LucentTechnologies’ library
An active blogger under thepen-name, jibbajabba
(urlgreyhot.com, iaslash.org)
Contributor in the Drupalopen source bloggingplatform
Business blog evangelist
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 3/21
3
What is a weblog?
A web diary or journal
A log of links to other sites or pages
A publishing format
My library weblog
Categories
BloggingKMLibrariesSocial networks
5
1
2
3
4
Library weblogs you should know aboutAenean euismod pharetra enim. Proin laoreetpurus a lorem. Integer sollicitudin augue vitaeleo. Maecenas suscipit nisi id dui. Vivamussuscipit. Nunc bibendum, tellus nec facilisisvestibulum, turpis justo sagittis ante, necaccumsan libero urna at erat. Nunc ligula urna,pulvinar ut, interdum at, sagittis non, dolor.Integer tincidunt, enim a mollis adipiscing, justodiam egestas orci, sit amet rhoncus diam nullased dui. Vestibulum id enim.
Read more ...
> Dec, 2 2005 | Add a comment | Permalink
Business blog case studiesPellentesque dictum, est et molestie bibendum,eros risus tempus libero, quis iaculis mauris orciat mi. Curabitur pulvinar, purus ut bibendumconsectetuer, ipsum metus pellentesque diam, attempor lectus felis ut tellus. Vestibulumadipiscing, neque ut commodo convallis, milacus facilisis eros, vitae tristique ante lectus vellacus.
Read more ...
> Dec, 1 2005 | 10 comments | Permalink
Blogroll
Crufted Lib-rarian
Library Nut
InfoGeek blog
Blog BusinessAggregator
XML
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 4/21
4
Some recent statistics
About 11% (50 million) of Internet users are
regular blog readers. (Pew)
Technorati is currently tracking 22.6 million blogs*
There are about 70,000 new blogs a day.
(Technorati)
Bloggers update their weblogs regularly; there areabout 700,000 posts daily, or about 29,100 blogupdates an hour. (Technorati)
* As of 12/10, 2005; See: http://technorati.com/about/
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 5/21
5
Technorati blogosphere stats
http://www.sifry.com/alerts/archives/2005_10.html
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 6/21
6
Technorati blogosphere stats
http://www.sifry.com/alerts/archives/2005_10.html
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 7/21
7
Why we blog
Simple
Direct & interactive
Unmediated
Based on storytelling
The Clue Train Manifesto
http://www.cluetrain.org/
A powerful global conversation
has begun. Through the Internet,people are discovering and
inventing new ways to share
relevant knowledge with blinding
speed. As a direct result,markets are getting smarter—
and getting smarter faster than
most companies.
...
These markets are
conversations.
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 8/21
8
A blog is really a conversation
It’s a 1 to many conversation
You publish
People comment
The conversation is recordedon the weblog
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 9/21
9
More precisely, it’s a cocktail party
Lots of weblogs
=
Cocktail party metaphor: http://hbswk.hbs.edu/item.jhtml?id=5111&t=technology
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 10/21
10
First I’ll tell 2
friends
And they’ll tell
2 friends
And so on,
and so on...
The cocktail party* is the blogosphere
* A conversation thread may not follow a linear flow at a cocktail party
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 11/21
11
The blogosphere
Typical web sites allow 1-many one way
conversations (publisher to reader)
Blogs allow 1-many 2 way conversations
(via commenting & trackback)
The blogosphere (a system or networks of
blogs) allows many to many discussions -conversations distributed over many sitesand services
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 12/21
12
How the parts connect
Common XML formats used
for publishing blog metadata
A standard protocol used for distributing conversation(trackback)
Blog-specific search engines/crawlers relationships, i.e.who links to whom
Sites are connected via standardformats and processes
Technologies supporting syndication
XML – publishing metadata
XML-RPC – for sending trackbacks
Services supporting findability
Search engines, aggregators &
directories
Bloglines
BlogpulseFeedster
Google Blog Search
Pubsub
Syndic8
Technorati
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 13/21
13
XML (RSS) Syndication drives most of it
Bibliographic datapublished as XML(RSS, RDF, Atom)
Blog
RSS Reader RSS Reader Technorati service Feedster service
Clients read blog feed locally Services store and process blog feed
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 14/21
14
Trackback pinging is a supporting technology
My library weblog
2
Blogs in the libraryPermalink | Date | Trackback URLBy jibbajabba | View edit history
Filed under: Label x, Label y
Lorem ipsum dolor sit amet consectateur nonummylorenzino. Interdum volgus videt, est ubi peccat. Si veteresita miratur laudatque poetas, ut nihil anteferat, nihil illiscomparet, errat.
Post comment
Add a comment
1
Trackbacks
Jibbajabba writes about blogs....Nulla vel ipsum quis ligula porta feugiat. Nullam non odio vitaepede congue fringilla. Praesent mi felis, posuere at, auctor in,rutrum sed, turpis.
I just read what jibbajabba wrote about libraryblogs....Nulla vel ipsum quis ligula porta feugiat. Nullam non odio vitae
Blog
Trackback ping
Blog
Trackback ping
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 15/21
15
Relationships manifest in the blogosphere
Relationships are observable in indirect linking -- relationship info.is fed back into the services and give depth to the blogosphere.
XMLSearchResults:Bill's blogentry +others
Bill's blog
Search
Rachel's blog
Bill Rachel
XML
Direct hypertext link
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 16/21
16
Democratic – openness and interactivity
The pulse of the web (within a given audience)
Credibility is an issue
When authoritative – blogs are valuable for filtering
Readership may be outpacing traditional media
Do blogs matter?
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 17/21
17
Key reasons for participating
Direct communication
bypassing the media
discussing things the media won’t
communicating directly with customersReputation management
Trend spotting
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 18/21
18
Getting started
A few popular blogging software options
You install & run on a web host
WordPress, http://wordpress.org
MovableType, http://movabletype.org
Drupal, http://drupal.org
Hosted services
Blogger , http://blogger.com (free)
TypePad, http://sixapart.com (commercial)
More: http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/Tools/Publishers/
Try some out: http://opensourcecms.com/
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 19/21
19
Blog reading services
Server-based news readers
Bloglines, http://bloglines.com
Kinja, http://kinja.com
NewsGator , http://newsgator.com
Desktop clients
Omea Reader for PC, http://www.jetbrains.com/omea/reader/
NetNewsWire for Mac, http://ranchero.com/netnewswire/
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 20/21
20
Blog search services
Technorati, http://technorati.com
Blogpulse, http://blogpulse.com/
Google Blog Search, http://blogsearch.google.com/
Feedster , http://feedster.com
PubSub (subscription RSS service), http://pubsub.com
8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care
http://slidepdf.com/reader/full/blogs-and-the-blogosphere-definitions-and-reasons-to-care 21/21
Questions?