#UNWRINKLE#UNWRINKLER
21ST MARCH 2016- 1ST APRIL 2016
OBJECTIVE (#UNWRINKLE)•Promotion of the new Product Launch(Performance100 shirts)
•Brand Awareness and Sales
CAMPAIGN SUMMARYIdeaWe created a video which shows a guy who is obsessed about keeping his shirt wrinkle free. We showed the drastic change in his behaviour after he the purchase of Blackberrys Performance 100 shirt.
Execution We created a video which shows a guy who has this weird idiosyncrasy to keep his shirt wrinkle free. Due to this habit, he doesn’t get involved in any activities in life like playing TT at workplace in free time, hugging his girlfriend, wearing car seatbelt, holding his dog etc. After his girlfriend gifts him Blackberrys 100 Performance shirt, his life changes and he resumes to his older, care-free selfVideo Link- https://www.youtube.com/watch?v=bMc45R3oGWoHashtag- #Unwrinkle
RESULTS#Unwrinkle
Campaign Summary Statistics
No. of tweets 7,982
Total Impressions 52.5MnTotal Reach 3.5MnContributors 871
CAMPAIGN HIGHLIGHTS
OBJECTIVE (#UNWRINKLER)
To initiate a campaign around Fools day and engage audience
CAMPAIGN SUMMARYIdeaWe created a dummy product called “Unwrinkler”-World’s smallest steam iron
Execution As part of Fool’s Day, we introduced a small and handy revolutionary product called “Unwrinkler” known to remove creases from clothes. To fool the users, we also created a product page on the official Blackberrys website, worth Rs 999/-After clicking on the “Buy now” button, customer landed to a Fools Day page.
A contest was announced around the product using hashtag- #Unwrinkler
RESULTS#Unwrinkler
Campaign Summary Statistics
No. of tweets 4,844
Total Impressions 46 MnTotal Reach 4 MnContributors 731
CAMPAIGN HIGHLIGHTS
CAMPAIGN HIGHLIGHTS
COVERAGES BY LIGHTHOUSE INSIGHTS AND INDIAN EXPRESS
Thank you!