#UNWRINKLE#UNWRINKLER

21ST MARCH 2016- 1ST APRIL 2016

OBJECTIVE (#UNWRINKLE)•Promotion of the new Product Launch(Performance100 shirts)

•Brand Awareness and Sales

CAMPAIGN SUMMARYIdeaWe created a video which shows a guy who is obsessed about keeping his shirt wrinkle free. We showed the drastic change in his behaviour after he the purchase of Blackberrys Performance 100 shirt.

Execution We created a video which shows a guy who has this weird idiosyncrasy to keep his shirt wrinkle free. Due to this habit, he doesn’t get involved in any activities in life like playing TT at workplace in free time, hugging his girlfriend, wearing car seatbelt, holding his dog etc. After his girlfriend gifts him Blackberrys 100 Performance shirt, his life changes and he resumes to his older, care-free selfVideo Link- https://www.youtube.com/watch?v=bMc45R3oGWoHashtag- #Unwrinkle

RESULTS#Unwrinkle

Campaign Summary Statistics

No. of tweets 7,982

Total Impressions 52.5MnTotal Reach 3.5MnContributors 871

CAMPAIGN HIGHLIGHTS

OBJECTIVE (#UNWRINKLER)

To initiate a campaign around Fools day and engage audience

CAMPAIGN SUMMARYIdeaWe created a dummy product called “Unwrinkler”-World’s smallest steam iron

Execution As part of Fool’s Day, we introduced a small and handy revolutionary product called “Unwrinkler” known to remove creases from clothes. To fool the users, we also created a product page on the official Blackberrys website, worth Rs 999/-After clicking on the “Buy now” button, customer landed to a Fools Day page.

A contest was announced around the product using hashtag- #Unwrinkler

RESULTS#Unwrinkler

Campaign Summary Statistics

No. of tweets 4,844

Total Impressions 46 MnTotal Reach 4 MnContributors 731

CAMPAIGN HIGHLIGHTS

CAMPAIGN HIGHLIGHTS

COVERAGES BY LIGHTHOUSE INSIGHTS AND INDIAN EXPRESS

Thank you!