#JeetegaIndia- March 31,2016

• Leverage the ongoing trends.• Drive engagement with our audience using cricket & Bollywood.• Boost engagement with Kailash Kher’s performance.• Spread message across platforms promoting gaana.com as the #1 music platform.

OBJECTIVE

CAMPAIGN SUMMARYIdea

A Twitter campaign around the cricket semi-finals between West Indies and India .To celebrate the moment and make it all the more memorable Gaana.com – India’s leading platform for downloading and streaming music, roped in the living legend Kailash Kher for a truly unique contest.

Execution

•The contest was promoted with the hashtag #JeetegaIndia. We came up with a variety of unique situations on which users had to tweak the lyrics of popular Bollywood songs and have them sung by Kailash Kher. Videos of the same were uploaded by @gaana as response to the tweaked songs.

• People engaged with the brand wherein they tweeted about cricket semifinals between India & West Indies.

Campaign Summary Statistics

No. of tweets 17,270

Total Impressions 279,000,000Total Reach 14,500,000Contributors 4089

RESULTS

CAMPAIGN HIGHLIGHTS

TWEETS BY NEWS MEDIA

TWEETS BY CELEBRITIES

TWEETS BYTOP BRANDS

Thank You!