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People Will Buy When THEY Are Ready to Buy
• 3% - Will buy right away• 7% - May buy now with proper incentives/offers• 90% - Will buy at a later time
1 Rev. 08/20081 Rev. 08/2008
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This Means We Have To….
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Problem: Who Has Time?
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Result
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True Story
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How Many Touch Points Does it Take to Close a Sale?
1. 2% close on the first touch2. 3% on the second touch3. 4% on the third touch4. 10% on the fourth touch5. 81% close on 5th - 12th touches!!!
Source – Bain & Company
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When do Most Salespeople Stop Following Up?
1. 48% quit on the 1st touch2. 24% on the 2nd3. 12% on the 3rd4. 6% on the 4th
90% quit before the 5th touch!
Source – American Marketing Association
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10% of Salespeople Close 80% of the Prospects!
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How Do We…
•Stay in touch without bugging people?•Do it in a way that is time and cost-effective?
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What’s the Solution?
• Stay “top of mind”•Ensures that they will remember YOU when ready to buy
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So What is QuoteActions?
Your contact information
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Permission Based Opt-In
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Preventing…
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It Works Because…
Product Placement:Subtle
Advertising:In Your Face
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People Look Forward
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Set It & Forget It
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Why Motivational Quotes?
•Unrelated to Your Business•Gift vs. Marketing
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Won’t People Get Annoyed?
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Au Contraire (On the Contrary)
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How Does QuoteActions Help Me Grow My Business?
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Re-Initiate Contact With Inactive Clients
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Stay Connected with Prospects
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Build Relationships with Social Media Connections
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Build Goodwill with Current Clients (Increases Retention)
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But I Already Stay In Touch…
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