BRAND
BRANDING
EXAMPLES OF BRANDS
EXAMPLES OF BRANDS
THEY
ARE ALSO BRANDS
A BRAND IS THE IDEA OR
IMAGE OF A SPECIFIC PRODUCT OR
SERVICE THAT CONSUMERS
CONNECT WITH, BY IDENTIFYING THE NAME, LOGO, SLOGAN, OR DESIGN OF THE COMPANY WHO OWNS THE
IDEA OR IMAGE.
A BRAND IS A "NAME, TERM, DESIGN, SYMBOL, OR ANY
OTHER FEATURE THAT IDENTIFIES
ONE SELLER'S GOOD OR
SERVICE AS DISTINCT FROM THOSE OF OTHER SELLERS."
WHAT CAN BE
BRANDED ?
GOODS
SERVICE
EVENTS
EXPERIENCES
PERSON
PLACE
PROPERTIES
ORGANISATIONS
INFORMATION
BRAND
SHOULD BE….
SUGGESTIVE
DISTINCTIVE
EASY TO IMPLEMENT
EASY TO PRONOUNCE
CAPABLE OF BEING REGISTERED
BRANDING IS THE ART OF
ALIGNING WHAT YOU WANT PEOPLE TO THINK ABOUT YOUR COMPANY WITH WHAT PEOPLE
ACTUALLY DO THINK ABOUT YOUR COMPANY
FUNCTION OF
BRANDING
PRODUCT DIFFERENTIATION
V/s
ADVERTISEMENT
QUALITY
V/s
PROTECTION OF GOODS
CONSUMER PROTECTION
V/s
PROS OF BRANDING
EASY TO ADVERTISE EASY TO IDENTIFY INCREASE IN SALES INCREASE IN GOODWILL
EASY TO RECOGNISE MENTAL SATISFACTION
CONS OF BRANDING
COSTLY AFFAIRS
IMPERSONAL
FIXED IMAGE RISK
BRAND EQUITY
SOCIAL MEDIA AND BRANDING
CONNECTING CUSTOMER FROM ALL SOCIAL PLATFORMS
7 REASONS WHY SOCIAL MEDIA IS AN ABSOLUTE MUST FOR BUSINESS BRANDING
Showcase Your Brand Develop a loyal community of prospects
Increase digital exposure Enhance company trustworthiness
Expand sales Boost traffic and search engine ranking
Cut marketing costs
Brand
Branding Function of branding
Pros & cons of branding
Social media and branding
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
THANK YOU