Brand Association Through Value Creation
A presentation by Michael Liem, Managing Director of PT. Saka Digital Arsana
Dan Barber“How I fell in love with a fish”
Dan Barber
How he describe Veta La Palma
1. A farm that doesn’t feed its
animals.
2. A farm that measures its success
by the health of its predators.
3. A farm that’s literally a water
purification plant.
Chef, Authors & Food Visionaries
Connecting the dots . How this is related to our industry .
The Problem?<Digital Landfill>
Sustainable Digital EnvironmentAN ALTERNATIVE MODEL:
#1 | Support Natural BehaviorDon’t feed the animal
Be part of consumers lives, infuse your brand into the cultural consciousness
"We don't do advertising anymore. We just do cool sh*t!"Simon Penstridge - UK Marketing Director Nike
With an extraordinary approach
#2 | Be GenerousMeasure success by the health of your predators
#3 | Improve the world around youBe a water purification plant
A movement… by design!
What will you get?A sustainable relationship
Necessity, who is the mother or our invention
PlatoPlato was a philosopher, as well as mathematician, in Classical Greece.