Brand Identity Guidelines Spring 2011
Introduction
TRACEink’s brand identity represents their desire for sleek and modern aesthetics infused with their passion for fine arts. The corporate signa-ture, stationary, and print collateral will stand as visual representation of the firm and their mission as designers.
The brand and graphics guidelines should be followed consistently and correctly whenever used, to uphold our corporate identity, as well as our commitment to quality and cohesiveness.
Contents
1.0 Brand Overview2.0 Basic Elements3.0 Stationary4.0 Print Collateral5.0 Signage6.0 Electronic Media
1.0
1.01 TRACEink Brand Overview
Brand Overview
1.01 TRACEink Brand Overview
TRACEink is a U.S. based architecture firm that will provide architectural and design services to domestic and international clientele. A blended team of architects and designers provide a more holistic approach that facilitates seamless coalescence and communication between the building exteriors and interiors. With each project, TRACEink seeks to explore new methods of creatively integrating architecture into the landscape, taking into consideration the environmental and cultural contexts.
Our Mission: Trace, a term which means to find or discover by investi-gation. Our firm will use this concept to relate all designs to the inspi-ration found in the location of the proposal.
2.0
2.01 Corporate Signature2.02 Color Palette2.03 Color Usage2.04 Typography2.05 Brand Name in Text
Basic Elements
Always use TRACEink’s corporate signature consistently and correctly, so as to increase its impact. The corporate signature is in-spired by TRACEink’s design and team’s personality. It encompasses their desire for sleek and modern aesthetics infused with their passion for fine arts. The signature will stand as visual representation of the firm and their mission as designers.
The symbol alone represents TRACEink’s versatility with each individual project.
2.01 Corporate Signature
Logo
Symbol
Logotype
2.02 Color Palette
Grey
Tint: 100%-10%
CMYK: 27, 21, 21, 0RGB: 186, 186, 189HEX: BBBBBC
Black
Tint: 100%-10%
CMYK: 70, 68, 64, 74RGB: 35, 31, 32HEX: 231F20
Yellow
Tint: 100%-10%
CMYK: 12, 0, 93, 0RGB: 235, 235, 41HEX: EAEA28
Copper
Tint: 100%-10%
CMYK: 41, 42, 76, 15RGB: 143, 120, 84HEX: 8E7954
The corporate colors stand to solidify TRACEink’s global signature and reinforce the brand to all audiences. Colors should be used correctly and consistently to increase impact. The colors remain muted to allow for a prominent design.
2.03 Color Usage
1. 2.
3.
4. 5.
1a.
1b.
2.04 Typography
Caviar Dreams RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789@#$%^&*()
Caviar Dreams BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789@#$%^&*()
Helvetica Neue LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789@#$%^&*()
2.05 Brand Name in Text
TRACEink is a U.S. based architecture firm that will provide architectural and design services to domestic and international clientele.
Use all uppercase for “TRACE” and all lowercase for “ink”.
3.0
3.01 Standard Business Card3.02 Standard Letterhead3.03 Letter Envelopes3.04 Fax Cover Sheets3.05 Compliments Cards3.06 Compact Disc Labels
Stationary
3.01 Standard Business Card
Diana Stanisic | Principal | [email protected] | 910-620-0195 Trace Ink | 102 Gatewood Studio Arts Building | Greensboro | NC | 27402
Front Back
3.02 Standard Letterhead
102 Highland Avenue | Greensboro, NC 27403 | Phone 336 555 4545 | Fax 336 555 4455Logotype header withsmaller symbol
Grey footer border
3.03 Letter Envelopes
TRACE 102 Highland AvenueGreensboro, NC 27403
Symbol andlogotype returnlabel
3.04 Fax Cover Sheets
102 Highland Avenue | Greensboro, NC 27403Phone 336 555 4545 | Fax 336 555 4455
ToFax
FromDate
Subject
To
FrSymbolHeader
Logo, Bottom rightFirm information
3.05 Compliments Cards
SymbolFooter
Logotype
3.06 Compact Disc Labels
TRACE ink | 102 Highland Avenue | Greensboro, NC 27403 | Phone 336 555 4545 | Fax 336 555 4455
www.wix.com/traceink/interior_architecture
Front label Disc sticker
4.0
4.01 Brochure Exterior4.02 Brochure Interior
Print Collateral
4.01 Brochure Exterior
...discovers by investigating and exploring new methods of creatively integrating architecture into its landscape.
Danielle Waye
Gregory Hickman
Kalani Gonzalez
Diana Stanisic
Jayson Parker
Design
Senior Design PrincipalASID IDEC LEED-AP
Senior Design PrincipalAIA FAIA LEED-AP
Senior Design PrincipalAIA ASID LEED-AP
Design PrincipalAIA ASID MBA
Design PrincipalAIA MBA LEED-AP
http://outdoors.webshots.com/photo/1051198719036528822TkNSsk
Cover Image Provide by, nillahemma at:
The Family
4.02 Brochure Interior
design
LinseyFrost
HaileyAllen
VeronicaHarvey
NacarraLessane
Contact
HaleyPreston
our
cheerished
Trace i s a term which here means, to find or discover b y investigation. O ur firm will u se this concept t o relate all design t o inspiration found i n the location o f any given proposal.
Sweden has always had a great impact o n the world, especially Stockholm. Remaining neutral during World War II, this city is one of the only cities in Europe that still has several buildings standing prior to the war. Sweden is known for its spotlessly innovative designs and i s home t o some o f the world’s most beautiful gardens and parks. This city stays true to the architectural designs of the past, which gives i t an unblemished and sophisticated appearance. This ultimately led to Sweden being granted the 2010 European Green Capital Award.
When considering location i t was important that the character o f Stockholm was embraced. To avoid conflict and encourage attraction throughout Stockholm, this structure will b e constructed outside of the historic district. Serving as the beacon of the island, Skeppsholmen, this skyscraper will band historic and modern Stockholm together.
proposed
AIA ASID, ArchitectAIA LEED- AP, Project Manager
CID IIDA LEED- AP,Interior Designer
AIA IIDA, ArchitectASID IDEC,
Interior Designer
RobertFausset
AIA LEED- AP, Designer
EmmeZheng
IIDA LEED-AP, Designer
LauraSnoderly
ASID IIDA, Designer
LeahPetriccione
IIDA LEED- AP, Designer
MegMcMillen
ASID, Junior Designer
Tae HoKwan
IIDA, Designer
branding &
Mailing Address:
102 Gatewood Studio Arts Building PO Box 26170 Greensboro, NC 27402-6170
Phone: 336.334.5320Fax: 336.334.5049Email: [email protected]: http://www.wix.com/traceink/interior_artchitecture
MoniqueFarley
LEED-AP, Junior Desginer
5.0
5.01 Freestanding Signage
Signage
5.01 Freestanding Signage
UNIVERSITY OF NORTH CAROLINA GREENSBORO | 102 GATEWOOD STUDIO ARTS BUILDING | GREENSBORO, NC 27402
6.0
6.01 Website Formats
Electronic Media
6.01 Website Formats