BROADCASTING
STRATEGIES AND
IMPLEMENTATION
: Broadcasting Master Plan, Licensing, and OTT services
MR. PASU SRIHIRUN
Executive Director of Broadcasting Policy and Research Bureau
The National Broadcasting and Telecommunications Commission
(NBTC) THAILAND
BACKGROUND
BROADCASTLICENSING
LICENSING FOR
DATA SERVICES (OTT)
LEGAL FRAMEWORK
Constitution
Act on Organization to Assign Radio Frequency and to Regulate the Broadcasting
and Telecommunications Services B.E. 2553 (2010), 2560 (2017),2562 (2019)
Frequency Management Master Plan
Broadcasting Master Plan Telecommunications Master Plan
Licensing to use spectrum and broadcasting and television business operation
Policies, Rules, Notifications, Measures, and
Licensing Conditions
Operators
Developing and promoting free and fair competition
Public use of frequency for community services
The First Broadcasting Master Plan(2012-2016)
// Guideline for development and
promotion of free and fair competition among operators.
// Guideline for licensing of radio
frequencies and permission to operate broadcasting services.
// Measures to allow community to
use radio frequencies for community service operations.
Fundamental Principles
-- National resources must be allocated on a transparency,
fair and efficient basis.
-- Free and fair competition for public interests, consumer
protections, people’s rights and liberty to communicate
and access diverse and quality information on a fair basis.
Vision
1. Allocate communication resources in transparent and fair manner.
2. Regulate broadcasting services efficiently on the basis of free and
fair competition for public interests.
3. Provide consumer protection to ensure quality and fair services.
4. Promote public’s right and liberty to communicate and access
diverse and quality information on equal basis.
Mission
2012-2016
The First Broadcasting Master Plan(2012-2016)
1. Public benefit from the licensing of radio frequencies and permission to conduct audio and
television broadcasting services.
2. Consumers are able to access to services and are protected from unfair treatment by audio
and television broadcasting operators.
3. People have rights to access information on an equal basis and are able to use radio
frequency for audio and television broadcasting operation for public purpose.
4. Audio and television broadcasting operators compete under free and fair regulations. The
broadcasting content and programs must be of good quality, diversity, and suitability for
specific target groups.
5. The licensees, content creators, and professionals must adopt the Codes of Conducts and
professional practices.
6. The audio and television broadcasting services are developed towards modern technology
and efficient use of resources.
6 Main GOALS
The First Broadcasting Master Plan(2012-2016)
1. Strategy for licensing of radio frequencies and audio broadcasting and television broadcasting services.
2. Strategy for the regulating of audio broadcasting and television broadcasting services.
3. Strategy for protection of audio broadcasting and television broadcasting consumers.
4. Strategy for promotion of rights and liberty to communicate.
5. Strategy for development of broadcasting service quality.
6. Strategy for transition to digital broadcasting transmission.
7. Strategy for development of a management system to become an efficient regulating organization.
7 Main Strategies
Broadcasting Licensing
“Network” “Facility” “Service”
‘Frequency’
e.g. Digital TV/Radio
Public Service
Commercial Service
Community Service
‘Non-Frequency’
e.g. Cable/ Satellite
“Application”
THAILAND’S BROADCASTING LICENSING SCHEME
The Implementations under The First Broadcasting Master Plan
Strategy 1 -- Licensing of
radio frequencies and audio
broadcasting and television broadcasting services
Issuance of licenses
for digital television
services by auction
DTT AUCTION STARTING PRICE AUCTION RESULT
Variety HD (7 Services) 10,990 MB 23,700 MB
Variety SD (7 Services) 2,660 MB 15,950 MB
News (7 Services) 1540 MB 9,238 MB
Kids and Family (3 Services) 420 MB 1,974 MB
TOTAL 15,610 MB 50,862 MB
Example
Strategy 2 -- Regulating
of audio broadcasting and
television broadcasting services
- Regulation of TV
Programs and content.
Example
Regulation of TV content
According to National Council for Peace and Order (NCPO)’s
Announcement Issue 97/2014 and Issue 103/2014, NBTC
must restrain the media from broadcasting the content that
may provoke anger, causes public confusion and social disintegration.
NBTC’s regulation is based on Broadcasting Content Classification Rules.
The Implementations under The First Broadcasting Master Plan
TV Classifications
*Program suitable for audiences at
the age of eighteen or older
*Program suitable for
audiences at the age of thirteen or older
*Program suitable only
for adults
*Program suitable for
children at the age of three to five years old
*Programs suitable for
children at the age of six to twelve years old
*Program suitable for
audiences of all ages
The Implementations under The First Broadcasting Master Plan
Strategy 3 -- Protection of
audio broadcasting and
television broadcasting consumers
Setting up guidelines for
consumer protection and
the establishment of
consumer network.
Example
Example Provision of closed caption
service, audio description
service and sign language
interpreters.
CC service
for individuals who are deaf and hard of hearing
AD service
for individuals who are blind and visually impaired
Sign language interpreters
for individuals who are deaf
Strategy 3 -- Protection of
audio broadcasting and
television broadcasting consumers
Example Development of citizen
capabilities in media literacy
by organizing activities such as
workshops for students and teachers as
well as create concrete guideline to disseminate to schools and universities.
by funding students, private sectors, and
general public to develop content relating to media literary.
KEY ACTIVITIES
Must Carry Rule
Example
Must Carry Rule
FREE TV
PUBLIC SERVICE TO SOCIETY
The Must Carry Rule will be used to guarantee basic rights to
watch free TV programs via any platform, such as terrestrial, cable ,and satellite receivers.
Strategy 4 -- Promotion of
rights and liberty to communicate
The Implementations under The First Broadcasting Master Plan
ExampleStrategy 4 -- Promotion of
rights and liberty to communicate
NBTC Notification on
Television Service Order
Arrangement
Number of
Channels 1-36 37-60 61- xxx
CategoryGeneral
Television
Service
Other
servicesGeneral
NewsKids
Education
& ReligionSports Variety
Subscription TV network services must broadcast digital TV in the service order number 1-36
Public Channels 1-12
Family & kids Channels 13-15
News Channels 16-22
SD Channels 23-29
HD Channels 30-36
‘Must Have’ rule indicates lists of program that
must be broadcasted on ‘Free TV’.
South-East Asian Games
ASEAN Para Games
Asian Games
Asian Para Games
Olympics Games
Paralympics GamesFIFA World Cup Final
PUBLIC
Strategy 4 -- Promotion of
rights and liberty to communicate
Example
Must Have Rule
The Implementations under The First Broadcasting Master Plan
Strategy 5 -- Development
of broadcasting service quality
The development of
technical skills on digital
TV to enhance knowledge
about DTT transmission
Example
Strategy 6 -- Transition to
digital broadcasting transmission
Example Utilization of infrastructure
and facility sharing ,as
well as, distribution of
coupons for supporting
the transition to digital
switch over
Strategy 7 -- Development
of a management system to
become an efficient regulating organization
ExampleThe development of human
resource capacity by
internal training
BACKGROUND
BROADCASTLICENSING
LICENSING FOR
DATA SERVICES (OTT)
RADIO TRIAL LICENSING STATUS
“CommercialService”
“Community Service”
“Public Service”
3,185 Licenses 199 Licenses 734 Licenses
...TOTAL 4,118 TRIAL LICENSES...
(As of August,2019)
TV LICENSESNOT USING FREQUENCIES
USING FREQUENCIES108 Cable TV
114 IPTV TV
354 Satellite TV1 IPTV/SAT TV
19 Commercial Digital TV
4 Public TV
Over The Top
Independent Provider
e.g. iflix, Line TV, YouTube, Facebook
Digital TV Provider
Pay TV Provider
Telecom Provider
As of August 2019Source: NBTC
Terrestrial
SERVICE
LICENSE
NETWORK
LICENSE
34 National
53 Regional
199 Local
FACILITY
LICENSE7 Licenses
BACKGROUND
BROADCASTLICENSING
LICENSING FOR
DATA SERVICES (OTT)
Broadcast Broadband
OVER THE TOP?
OVER THE TOP4 MAINTYPES
1. AVOD : Advertising Based
Video on Demand
2. SVOD : Subscription Video on Demand
4. TVOD : Transaction Video on Demand
“It is free to consumers”e.g. YouTube/ Facebook
“SVOD allows users to consume as much content as they want at a flat rate per month. Users can also watch a chosen content from a catalog at anytime they want!”
“With TVOD, consumers purchase content on a pay per view basis (Digital rental) or by electronic sell through (EST) ”
3. SLIN : Subscription based Linear Video Streaming “SLIN addresses the proliferation of subscription based on a linear streaming. It is like watching TV channels where shows are aired according to a schedule. Most SLIN services also offer on-demand catalog!”
OTT GROWTH &
PROJECTIONS: THAILAND
TOTAL
* Year-over-year growth
Source: OVUM (2019)
OTT Video Subscription
WORLD
ASIA & OCEANIA
THAILAND
Subscription Video on Demand Subscription Linear
2015 2016 2017 2018 2019 2020 2021 2022 2023
TVOD 1,997,440 2,203,421 2,487,015 2,739,589 3,007,981 3,334,773 3,574,346 3,823,930 4,085,539
SVOD 17,684,185 40,338,395 53,413,353 68,598,705 86,315,587 102,398,726 123,435,223 142,658,407 163,919,544
SLIN 7,397,517 11,760,073 15,107,394 17,148,639 18,242,440 19,542,543 20,916,947 22,159,067 23,007,075
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
160,000,000
180,000,000
UN
IT:
US
D
OTT REVENUESTHAILAND
Source: OVUM (2019)
Unit: USD
In 2019, OTT revenues in Thailand
reached 108 Million USD, which is increased by 22% from 2018.
SVOD accounts for 80% of
market shares, followed
by SLIN (17%) and TVOD (3%).
OTT / MARKET SHARE of SVoD
by SERVICE PROVIDERS
THAILAND: Netflix is a dominant player in OTT market.
Source: OVUM
7.70% 7.24% 6.95% 6.69% 6.64% 6.35% 6.32%
16.10% 13.93% 12.50% 11.41% 10.84% 9.97% 9.34%
12.25% 15.32% 17.37% 19.67% 19.67% 22.66% 24.05%
13.65% 16.30% 18.06% 19.18% 20.45%
20.62% 21.43%
25.81% 26.03%
26.60% 26.94% 27.71% 27.40% 26.76%
7.00% 4.46%
3.24% 2.75% 2.45% 2.12% 1.92%
17.50% 16.72% 15.28% 13.37% 12.24% 10.88% 10.17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2016 2017 2018 2019 2020 2021 2022
Doonee Hollywood Movie HD HOOQ iFlix Netflix Others Primetime
OTT SUBSCRIBERS (SVoD)
FOCUS ON NETFLIX
THAILAND
Source: OVUM
2016 2017 2018 2019 2020 2021 2022
Paying 155,655 192,991 244,074 293,822 344,290 406,262 438,763
Free 28,724 40,597 43,120 48,579 51,950 47,208 48,214
Total Subscribers 184,379 233,588 287,194 342,401 396,240 453,471 486,977
-
100,000
200,000
300,000
400,000
500,000
600,000
-
100,000
200,000
300,000
400,000
500,000
600,000
THAILAND
- We are seeing the growth of “Over the Top”
service , and yes!! OTT is going BIG in Thailand.
- “OTT” is expanding not only in TV, content, and
telecom industry, but also in other main
economic sectors such as finance, banking, hotel
,transportation, and e-commerce .
-In the near future, “OTT” is NOT a SERVICE.
It is gradually evolving to what we called
“INFRASTUCTURE”
TELECOM
TV
CONTENT
HOTEL
E-COMMERCE
BANKING
FINANCE
TRANSPORTATION
OVER THE TOP
AS INFRASTRUCTURE