Business Proposal to ETEN
Our Scopes
Bring Fring to Chinese Market around the world with our PARTNER’s devices
Make Fring available “EVERYWHERE” on all the Mobile devices
Make our partner’s device more valuable with Fring pre-installed
Fring Introduction
What is Fring?
• fring™ is a free mobile VoIP application that utilizes free WiFi or your mobile internet data plan to make free mobile internet calls and live chat (IM) to other ‘fringsters’ and PC-based services including Skype®, Google Talk™, ICQ, MSN® Messenger, Twitter, AIM® &Yahoo!™
How Fring Works?
Fring Connection Manager
• 3G Connection– Minimum bandwidth required
• WiFi Connection– Supporting WispR– Pre-Configuration Avaliable
• Auto Roaming– Setup priority to roam in between networks
Fring Applications
Advantage
• Join Easy
Advantage
• Support multi platform of headset, connect via WiFi and 3G
Major Features
Major Features
Voice, Presence,
and IM Integration
Free Calls and Live
Chat
Easy to make VoIP (SkypeOut
or SIP) Calls
Join Easy & Use Easy
Support the most of handsets
Auto Roaming between
WiFi and 3G network
Making calls to Landline or Mobile phones with Skype, SIP, or GSM
Show Friends Status from MSN, Skype, YM and others
Receiving calls from other Mobile Phone or Skype, MSN and so on.
Support MP3 ring tone
Easy Wireless network setup and Auto Roaming between WiFi and 3G
Using FREE IM instead of expensive SMS
Business Models with ETEN
Chart for Fring, Pico and others
www.fring.com.tw
For manufacturers, Pico will provide them a Total Solution Package based on Fring software. Our solution is not only another IM software
but also a “Ready to Call” VoIP phone to increase the
VALUE of their product.
Chart for Fring, Pico and others
www.fring.com.tw
For ITSPs, Pico will extend their subscriber populations onto Fring network. And Pico will
get free promotion-free-minutes from ITSP in return
Chart for Fring, Pico and others
www.fring.com.tw
For other ITSPs who lack of mobile clients, Fring could license software to them with C0-Brands or Private Label methods
Marketing Plans with Partner
Target End-Users
Target End-users
Community Mobile Worker
Youngsters Education
Target End-UsersOur target subscribers are the ones who like to try the new stuff, and new IT gadget. As well as using Internet as their major communication media, and the way to make new friends
Our target subscribers are the ones who like to try the new stuff, and new IT gadget. As well as using Internet as their major communication media, and the way to make new friends
The opinions and feedbacks from the Target subs will substantially influence Potential Subs
The opinions and feedbacks from the Target subs will substantially influence Potential Subs
Target Subs
Potential Subs
Just Looking• Wants the latest Mobile
Phone• Need Internet Access
all the time• Good Knowledge on IT• Males, and Youngsters
• Wants the latest Mobile Phone
• Need Internet Access all the time
• Good Knowledge on IT• Males, and Youngsters
• Need Internet at least every other day
• General knowledge on IT• Females, White-Collar
• Need Internet at least every other day
• General knowledge on IT• Females, White-Collar
• Have access to Internet once a week or less
• Have access to Internet once a week or less
Target End-Users
Target Subs
Potential Subs
Just Looking
•Goal :• Enhance Royalty
•Via :• Brand Information• User Experience• Customer Support• Personalized DB
•Goal :• Enhance Royalty
•Via :• Brand Information• User Experience• Customer Support• Personalized DB
•Goal :• Increase the Brand Value
of Fring•Via :
• Trail Sites in Retailed Store
• Offer On-Line supports
•Goal :• Increase the Brand Value
of Fring•Via :
• Trail Sites in Retailed Store
• Offer On-Line supports
Methods :1. Trial Sites in Retailed Store : Promotion Day & Promotion Station2. Increase the Visibility on Medias3. Letting people know the Principle of Fring : “Always Connected” ,” Simple 、 Easy 、 Fun”
Methods :1. Trial Sites in Retailed Store : Promotion Day & Promotion Station2. Increase the Visibility on Medias3. Letting people know the Principle of Fring : “Always Connected” ,” Simple 、 Easy 、 Fun”
Marketing Cycle
Phase 2: Expanding Subscribers
Promoting users to download Fring
Phase 3: MutualBuild up more
Bundle Programs with partners
Phase 4: UpgradePromote Users to use VoIP
Outbound call services
Phase 1: New Product Introduction
Increase Visibility of Fring
Marketing Plan
Easy to useEasy to use Replace SMSReplace SMS
Attractive to User
Latest Mobile Phone Support
Latest Mobile Phone Support
Integrated multiple IM platforms
Integrated multiple IM platforms
Fring’s Slogan
Always ConnectedAlways Connected
Simple 、 Easy 、 FunSimple 、 Easy 、 Fun
Communicate our Principle
Marketing Strategy
Experience AmplificationInvitation
Attract people to try
Fring via Retail
Stores or Internet
Increase the
Visibility of Fring on
Media to enhance
people’s interests
and confidence
Exposure
Experience
Usage
Brand
Extend
Centralize
Share
Increase numbers of
subscribers with
good user
experience and
visibility from
Medias plus
Hardware Bundles.
Marketing Strategy
User Experience
Promotion Station to Market
Download Station
Free VoIP trial
Presenting mobile devices
OEM Bundle
S/W Bundle
VoIP Bundle
WISP Bundle
FringPromotion Station
FringBundle Program
FringPromotion Day
Presenting on Medias
Visibility to Medias
Thank You!