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• Also known as market reader
•Learn from its competitors
• Most people look it as an imitation of product
but to some it’s a work of renovation
•In 2011, I-phone sued Samsung for theimitation on one of the product
FAST FOLLOWER
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• PlanetFirstTM
• Reducing greenhouse gas emission
• More eco-friendly products
• Building eco-management partnership around
the world
• Investing in eco-friendly R&D and
manufacturing
ECO FRIENDLY COMPANY
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SAMSUNG’S SOCIAL CONTRIBUTION
AROUND THE WORLD
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