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• Also known as market reader

•Learn from its competitors

• Most people look it as an imitation of product

but to some it’s a work of renovation

•In 2011, I-phone sued Samsung for theimitation on one of the product

FAST FOLLOWER

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• PlanetFirstTM 

• Reducing greenhouse gas emission

• More eco-friendly products

• Building eco-management partnership around

the world

• Investing in eco-friendly R&D and

manufacturing

ECO FRIENDLY COMPANY

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SAMSUNG’S SOCIAL CONTRIBUTION

 AROUND THE WORLD

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