Tis’ the Season for Email Marketing
Ros HodgekissCampaign Monitor@yarrcat
Ros HodgekissCampaign
Monitor@yarrcat
• Why Email?
• Planning Essentials
• 8 Ways to Engage with your Holiday Email Campaigns
• Q&A
Agenda
Simple and elegant email marketing for business
Simple & easy to get set up
Design-oriented and modern
Built for business with 24/7 support
Loved by 2 million marketers at 150,000 companies around the world
Small to medium growing busi-
nesses
Small teams within big com-
paniesCreative Agen-
cies
Our customers come from all types of backgrounds
Why email?Email is alive and well. Let’s talk about how email can bring
massive ROI to your business during the holidays.
Email makes for a very happy holidayEmail’s business impact is heightened during the holiday season
• Email is 40 times more effective at acquiring new customers than Twitter and Facebook combined.
• Last year more than 1.6 billion people made at least one purchase based on promotional email.
• For every dollar invested in email, the average return is $44.25 – 4400%.
• Email marketing drove 27.3% of online sales during the holidays last year.
Holiday emails come in many different packages
The competition is stiff, so make sure your email stands out
Planning EssentialsGive your holiday email marketing a flying start
Your holiday email marketing checklistDon’t forget to cross these items off your list
Create your Holiday Email Calendar Develop your content strategy Plan ahead Use a mobile mindset
Your holiday email marketing checklist
Create your Holiday Email Calendar Develop your content strategy Plan ahead Secure approvals & create campaigns Select your lists carefully Schedule your campaigns Use a mobile mindset
Don’t forget to cross these items off your list
Your holiday email marketing checklist
Create your Holiday Email Calendar
Develop your content strategy Plan ahead Use a mobile mindset Over 50%+ of opens on mobile
devices
Don’t forget to cross these items off your list
8 Ways to Engage During the HolidaysA showcase of great holiday ideas and inspiration
1. Delight your customers with Holiday pizazzUse seasonal backgrounds, logos, and animation to get customers in the spirit
1. Delight your customers with Holiday pizazzUse seasonal backgrounds, logos, and animation to get customers in the spirit
1. Delight your customers with Holiday pizazzUse seasonal backgrounds, logos, and animation to get customers in the spirit
2. Prepare your audience for the holiday rushOver-communicate about what’s coming, whether it’s content or shipping deadlines
2. Prepare your audience for the holiday rushOver-communicate about what’s coming, whether it’s content or shipping deadlines
2. Prepare your audience for the holiday rushOver-communicate about what’s coming, whether it’s content or shipping deadlines
3. Stand out with useful, valuable contentGift guides, holiday specials, recipes, and tips are fun content ideas
#Protip: Use our Salesforce Integration or GetFeedback to funnel subscriber information into your lists.
3. Stand out with useful, valuable content#Protip: Use our Salesforce Integration or GetFeedback to funnel subscriber information into your lists.
Gift guides, holiday specials, recipes, and tips are fun content ideas
3. Stand out with useful, valuable contentGift guides, holiday specials, recipes, and tips are fun content ideas
#Protip: Use our Salesforce Integration or GetFeedback to funnel subscriber information into your lists.
3. Stand out with useful, valuable contentGift guides, holiday specials, recipes, and tips are fun content ideas
#Protip: Use our Salesforce Integration or GetFeedback to funnel subscriber information into your lists.
4. The time to buy is NOW!Leverage timely promotions and holiday countdowns to drive revenue
#Protip: Use automation to set up a series of emails like a “10 day gift guide” or “12 days of deals”
4. The time to buy is NOW!Leverage timely promotions and holiday countdowns to drive revenue
#Protip: Use automation to set up a series of emails like a “10 day gift guide” or “12 days of deals”
4. The time to buy is NOW!Leverage timely promotions and holiday countdowns to drive revenue
#Protip: Use automation to set up a series of emails like a “10 day gift guide” or “12 days of deals”
5. Invite your audience to visit your storeUse location segments to promote store visits or events
#Protip: Segment your list by geo-location so you target customers actually near your store
6. Grow your email list in your storeProactively build healthy email lists – online and offline
More than just forms:• Enlist (iOS app)• POS / CRM Integration• Social Channels
7. Never miss a marketing opportunity Transform transactional emails into valuable marketing & branding opportunities
#ProtipRun your marketing and transactional emails on the same platform
8. Make the next interaction better than the lastUse post-purchase surveys to start a dialogue between you and your customer
Takeaways
Ros HodgekissCampaign
Monitor@yarrcat
• Sending email is a surefire way to achieve success
• Plan ahead
• Learn from our 8 ways to engage
Holiday Takeaways
What’s next?
Questions
Thank You!
Ros Hodgekiss@yarrcat