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Page 1: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

Contact Information

Production Inquiries | Jwad Khan Production Coordinator 416-510-6779 Email: [email protected]

Top Industries ServedFood & beverageManufactured industrial inputsPaper & printAutomotive partsDistributionClothing, apparel & textile productsChemicals, petroleum & hazardous waste

PharmaceuticalsComputers & electronicsLumber & building materialsAgriculture, forestry, fishing & miningTransportation servicesStorage & warehousingRetailConstruction

Western Canada3,326

Central Canada6,889

Eastern Canada

4,973

Geographic distribution

Canadian Shipper Reader Demographics

Lou SmyrlisManaging Director 416-510-6881Email: [email protected]

■ Executive management 52%

■ Purchasing/procurement 8%

■ Storage & warehousing 4%

■ Financial management 8%

■ Plant production/operations 9%

■ Transportation & distribution 14%

■ Other 5%

Top Occupations

Sales Inquiries

Anthony ButtinoSales Manager 416-614-5830 514-292-2297Email: [email protected]

Editorial Inquiries

John Tenpenny Editor416-510-6880Email: [email protected]

Canadian Shipper5353 Dundas Street West, Suite 400Toronto, Ontario, Canada M9B 6H8

WHERE TO REACH US

Percent of respondents who

purchase or influence the purchase of transportation

services

Page 2: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

ALL MODES, ONE MAGAZINE

PUBL I S H ED S INCE 1898

WRIT TEN FOR BUYERS OF TRANS PORTAT ION S ERVICES

2020 Media Kit

Total average qualified nonpaid

circulation

15,485

Established

1898

FIELD SERVED:Freight

transportation & logistics

Page 3: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

Magazine Editorial Schedule

Advertisement Size Specifications

Print Advertising Rates CAD

2020 Media Kit

January• INDUSTRY SPOTLIGHT: Automotive Logistics• MODAL FOCUS: Ocean• RESEARCH: Supply Chain Salary Survey

Space close – December 6, 2019Ad material due – December 13, 2019

September• INDUSTRY SPOTLIGHT: Healthcare/Pharma • MODAL FOCUS: Truck Transport• INFRASTRUCTURE: West Coast Gateways

Space close – August 7, 2020Ad material due – August 14, 2020

OUTSIDE BACK COVER: 15% premium. INSIDE FRONT/BACK COVER: 10% premium

Full PageBleed: . . . . . . . . . . . . . . . . . . . . . . 8-3/8” x 11”Trim: . . . . . . . . . . . . . . . . . . . 8-1/8” x 10-3/4”Live Area: . . . . . . . . . . . . . . . . . . . . . . . 7” x 10”

1/2 horizontal: . . . . . . . . . . . . . . 7” x 4-7/8”1/2 island: . . . . . . . . . . . . . . 4-1/2” x 7-1/2”1/2 vertical:. . . . . . . . . . . . . . . . 3-3/8” x 10”1/3 vertical:. . . . . . . . . . . . . . . . 2-1/8” x 10”

1/3 horizontal: . . . . . . . . . . . . . . 7” x 3-1/4”1/3 square: . . . . . . . . . . . . . 4-1/2” x 4-7/8”1/4 horizontal: . . . . . . . . . . . . . . 7” x 2-1/4”1/4 vertical:. . . . . . . . . . . . . 3-3/8” x 4-7/8”

GROSS RATES 1X 3X 6X PAGE $4,565 $4,337 $4,109

1/2 ISLAND $3,405 $3,235 $3,065

1/2 $3,241 $3,079 $2,917

1/3 $2,970 $2,821 $2,673

1/4 $2,739 $2,602 $2,465

Business Card Ad $579

May• INDUSTRY SPOTLIGHT: Cold Chain Logistics• MODAL FOCUS: Airfreight • RESEARCH: The Digital Disruption of Third-Party Logistics• RESEARCH: Canada’s Top 100 For-hire Fleets

Space close – April 3, 2020Ad material due – April 13, 2020

July• INDUSTRY SPOTLIGHT: Retail• MODAL FOCUS: Intermodal• RESEARCH: Shipper’s Choice Survey

Space close – June 5, 2020Ad material due – June 12, 2020

March• INDUSTRY SPOTLIGHT: Chemicals/Petroleum• MODAL FOCUS: Courier• INFRASTRUCTURE: East Coast Gateways• LEADERSHIP ROUNDTABLE: Supply Chain Human Resources Trends

Space close – February 7, 2020Ad material due – February 14, 2020

November• INDUSTRY SPOTLIGHT: President’s Issue: Supply Chain Outlook for 2021• MODAL FOCUS: Rail • RESEARCH: Transportation Buying Trends Survey• INFRASTRUCTURE: St. Lawrence Seaway/ Great Lakes

Space close – October 2, 2020Ad material due – October 9, 2020

Page 4: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

Canadian Shipper is written for Canadian transportation and logistics professionals who manage product flow from manufacturer to point-of-sale. Editorial focus on reporting, analysis and interpretation of Canadian logistics trends and issues.

Online and Direct Marketing GROSS RATES

$1176 per month • Run-of-site banner – 728x90• Mobile – 300x90• 2500 impressions per month guaranteed

Wallpaper

Native Articles

$4705 per month

• Exclusive space (only 1 advertiser/month)• Run-of-site; maximum impact; maximum visibility• 10,000 impressions per month guaranteed

$1765 each

• sponsored content posted in our newsletter and on the website• Stays on website indefinitely

Big Box$1765 per month • Run-of-site banner - 300x250• 6000 impressions per month guaranteed

Canadian Shipper News First (Mondays and Thursdays)

E-blast

$2000 per month

• Leaderboard 640x90 pixels• Box ad format 300x250• Mobile 300x90• 4000 impressions guaranteed

Full list: $2500 net

Partial list: $1500 net

• 100% CASL-compliant email list• Save the print and postage costs

Leaderboard

2020


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