Case Study(www.klear.in)
Who is Klear?
• Klear is a network of clinics to help manage hearing and speech difficulties.
• Klear is one of the fastest growing hearing service providers with a reputation for innovation and international practices.
• Operating from 4 different branches in Bangalore, Kozhikode and Thiruvanathapuram
Engagement with bouryaku
• Marketing Klear to target audience and using online media to connect
• Create shareable content
• Brand awareness and presence of Klear
MARKETING EFFORTSDesigns + Plans
Overall Strategy
Competitor Analysis
Content Creation
Social Media Marketing
AnalyticsSearch Engine Marketing
Online PR
Social Campaigns
Custom Designs for Social Portals
FB Ads designs
Analytics Used
Google Analytics•Demographics•Source•Most browsed content•Engagement
Facebook Insights•Activities on Facebook page•‘Like’ button reports
Twitter Analytics•Followers’ behavior•Best time to Tweet•Hashtags used by the followers
COMPARATIVE STATSThe Growth (per month average)
Visits to the website
Pre-engagement Post-engagement
Visits
Visits
Pre-engagement Post-engagement
Unique Visitors
Unique Vis-itors
Online Advertising Results
Pre-engagement Post-engagement
Visits from Google AdWords
Visits from Google AdWords
Pre-engagement Post-engagement
Visits from Facebook
Visits from Facebook
Daily Impressions on Google Search
Daily Impressions
RESULTSConclusion
Visits to the website increased by
295%
Visits to the website from Facebook increased by
642%
Thus, impacting the overall visits to the website.
Visits to the website increased by
358%
Average daily impressions on Google Search
397