By Lan Mi, Stanley He and Elise Drake
Our PhilosophyOur Philosophy
“Educating people about the long term effects of unhealthy eating and how they can take
action in preventing health risks in the future.”
What is the Issue?What is the Issue?
Tracking your diet is tedious
Manually archive each item
Typical programs cannot sustain users
Dieting becomes more of a chore
What is ComplateMe?What is ComplateMe?
New way to track and customize meals
Engaging and innovative user interface
Making healthy eating a positive experience
Existing CompetitorsExisting Competitors
Over 250+ diet applications
Many with similar concepts
Lack of nutritional education
All require lots of data inputted manually
Weight Watchers Daily Burn
The Main IngredientsThe Main Ingredients
Identifies what is missing in your meal
Educates with nutritional facts
Queries personal preferences over time
Rewards by unlocking badges and other features
My Data
Who Uses ComplateMe?Who Uses ComplateMe?
American adults (18+ years)
Anyone needing help improving their diet
Those who buy their own groceries
The FactsThe Facts
Since 2009 63.1% of adults are either overweight or obese in America
For adults (18+ years): Over 78% are “actively trying to eat a more
healthful diet” On average 42% of those on a diet do not
use prescription products
Motivated by guilt to change diet
Courtesy of www.mintel.com
Potential GrowthPotential Growth
Extra features
Customized shopping cart
Food label scanner
All add directly to profile
Revenue StreamsRevenue Streams
Sell data to scientific researchers
Business to Business focus
Partner with established grocery retailers
Export ComplateMe shopping list
Suggest products or coupons from partnered retailers
Resources NeededResources Needed
Data already exists
USDA food composition are public domain Nutrition facts labels required by law
Need developer for mobile application and website