Download - Connected Thinking Workshop at WebVisions 2014 Barcelona

Connected Thinking

Sce PikeChief Experience Officer @ Citizen, Inc.

twitter: @spike75, @pluscitizen

[email protected]

© 2014 Citizen, Inc. Proprietary and confidential.

Goals

2

• To be able to describe Connected Thinking

• To be able to practice Connected Thinking

• Gain insights into different areas of the Connected Space

• Any others that you want to cover?


Agenda

3

• Connected Thinking Overview !

• User Exercise !

• Industry Exercise !

• Technology Exercise !

• The Pitch !

• Q & A

Design Thinking

U S E R

Human Centered Design Process was

first taught by Rolf A. Faste at Stanford in 1983.

Then adopted by IDEO, Frog, and others for Product

Design, not Digital Design

Connected Thinking

I N D U S T R YT E C H N O L O G Y

U S E R

However Technology is a real

world force with its own wants,

needs, desires and with a

direction that it wants to go.

Connected Thinking

I N D U S T R YT E C H N O L O G Y

U S E R

Industry, too, is a real

world force with its

own wants, needs,

desires and with a

direction that it

wants to go.

Design Thinking

USERDISCOVER DEFINE DESIGN PROTOTYPE DELIVER

PRODUCT/SERVICE

Rolf A. Faste Stanford University

1983

Connected Thinking

INDUSTRY

TECHNOLOGYDISCOVER DEFINE DESIGN PROTOTYPE DELIVER

PRODUCT/SERVICE

USER

Napster

INDUSTRY

TECHNOLOGY

FASTEROPEN FORMAT UNLIMITED STORAGE

EASY TO SHARE CONTROL FREE

...TO CONTINUE RAKING IT IN

USER


Napster’s Impact on Digital.

10


“Electronic Hezbollah”

12

Connected Music

INDUSTRY

TECHNOLOGY

ADVERTISING

FREEMIUM + PREMIUM

OWNERSHIP SHIFTS TO ACCESS

CLOUD STORAGE

BANDWIDTH

SPOTIFY

PANDORA

ITUNES

GOOGLE MUSIC

AMAZON MP3

USER

© 2014 Citizen, Inc. Proprietary and confidential. 14

Connected Thinking

Why Connected Thinking is better than Human-Centered- User-Centric- Design-Thinking alone.


Apple Practiced Connected Thinking

16

What is it that Technology wants?

What is it that Technology wants? !

To evolve with us.

To succeed at that it needs:

+ +

Our Attention Our Data Fast Access to Us


Current Tech Battles

21

!

?

© 2014 Citizen, Inc. Proprietary and confidential. 22

VS

PHONES CARS




Automotive Stats

24


Autonomous Vehicles

25


and the winner is...

26

PHONE CAR

Winner VS

What is it that Industry wants? !

!

What is it that Industry wants? !

To grow and prosper.

Who is this man? !

!

Nikolai Kondratiev


Industry Cycles (K-Waves)

30

How do you prepare for the next K-Wave?


Access Not Ownership

32


Big Data & Little Data

33


3D Print Anything

34


Privacy Issues

35

The Exercise.

36


Exercise Agenda

37

User | 30mins

Identify Target Groups

Create Personas

Create Journey Map

Engagement Opportunities

Industry | 30mins

Identify Trends / Consumer Behavior Changes

Competitive Analysis

Identify Partners

Develop New Biz Model

Tech | 30mins

Identify Tech Direction

Competitive Analysis

Identify Adjacent Tech

Evolve Current Technology

The Pitch | 10 mins

Presentation style?

Problem statement

Solution statement

Revenue models


Client Brief

38

Clients from different industries:

• Car

• Home

• Healthcare

approached your team because they are scared that they are lagging behind and have not expanded their marketshare. They want to engage their customers at a new level and have asked you to come up with concepts to re-think their product.


Introductions

39

Please introduce yourself to your team and answer (briefly):

• Name/Nickname?

• Where are you from?

• Why are you here?

• Would you get a chip implant? If yes, what would you

want it to do?


Products

40

Sce PikeChief Experience Officer @ Citizen, Inc.

twitter: @spike75, @pluscitizen

[email protected]

Thank You.

Today’s Workshop Agenda• 30 mins - Connected Thinking Overview

!• 5 mins - Break into groups based on industry • 10 mins - Team Intro and Warm Up Exercise

!• Client/Product Reveal

!• 5 mins - User Exercise Overview (Personas, Journey (seasonal, daily, activity), • 30 mins - User Exercise

!• 5 mins - Industry Exercise Overview (Trends, Behavior Changes, Business Models - IoT,

Sharing Economy, Uber, Airbnb, Partnering, Opportunities, Competitors, Adjacent) • 30mins - Industry Exercise

!• 5 mins - Technology Exercise Overview (Evaluate Competitors, Adjacent Tech, • 30mins - Technology Exercise

!• 30mins - The Pitch - Putting it together (Preso type: Kickstarter, Video, Proto, Sketch

Concepts,) !

• 30 mins - Q & A