Download - Connotate 2012 Big Data Survey

Connotate 2012 Big Data Attitudes and Perceptions Survey

Prepared by Connotate, Inc.October 1, 2012

© Connotate, Inc. 2012

Are you involved in managing your organization's data aggregation operations and/or budget?

Question #1

© Connotate, Inc. 2012 2

231

11

119

131

88

30

94

46

No, I am not involved

Yes, I am a corporate librarian

Yes, I am a C-Level Executive responsible for aggregation and maintenance of quality content

Yes, I am in another role where I am involved in managing data aggregation and/or budget

Yes, I am a knowledge manager

Yes, I am a publisher/editor

Yes, I am responsible for managing my organization's data aggregation operations

Yes, I am a database analyst

0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 %

6.1 %

1.5 %

15.9 %

17.5 %

12.5 %

4.0 %

11.7 %

30.8 %

How many employees does your organization have?Question #2


0 % 10 % 20 % 30 % 40 % 50 %

0 - 100

100 - 1,000

1,000 - 10,000

More than 10,000 18 %

17.3 %

23 %

41.7 %

90

86

115

208

What is your organization’s annual budget on Web data collection and monitoring?

Question #3


Less than $10,00021%

$10,000 - $50,00017%

$50,000 - $100,0006%

$100,000 -$250,0009%

Over $250,00018%

I don’t know

29%

What industry are you in?Question #4


29.4 %

12.7 %

9.3 %

8.3 %

11.9 %

8.1 %

2.6 %

2.6 %

6.5 %

2.6 %

2.4 %

3.6 %

0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 %

Other

Information Technology

Technology

News/Media

Financial Services

Healthcare

Education

Government

Manufacturing

Web Services

Energy

Retail 18

12

13

32

13

13

40

59

41

46

63

146

Which statement below fits your definition of Big Data best?

Question #5


7.5 %

3.5 %

8.8 %

17.4 %

10.4 %

52.4 %

0 % 10 % 20 % 30 % 40 % 50 % 60 %

I don’t know

None of the above

All of the web-based data and content businessesuse for their own operations

The mass amounts of internal information that is stored and managed by an enterprise

I’m not really sure what “Big Data” refers to

All of the external and internal web-based data available for business intelligence 226

45

75

38

15

32

Based on your definition above, what is the greatest challenge Big Data presents to enterprises?

Question #6


26

35

53

45

92

180

Search engines do not yield accurate results

Ever-changing Web data makes it impossible to track trends

The time devoted to collecting and analyzing data is more than its value to the company

Between social media and traditional Internet information outlets, too many data sources to keep track of

Too much information to effectively leverage for business

Must devote significant manpower to collecting and analyzing data

0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 %

41.8 %

21.3 %

10.4 %

12.3 %

8.1 %

6.1 %

Which of the following tools and methodologies does your company uses to address Big Data?

Question #7


4.4 %

10.7 %

10.5 %

37.3 %

19.6 %

35.8 %

50.9 %

8.2 %

55.2 %

70.3 %

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 %

Other

We have not yet implemented

CI Tools

BI Tools

Sentiment & Text Analysis Tools

Data Visualization Tools

Data Warehouses/Storage Hardware

Hadoop

Web Data Extraction and Monitoring

Search Engines (Google, Yahoo!, Bing) 334

262

39

242

170

93

177

50

51

21

What type of Big Data does your company use to power its initiative?

Question #8


Internal Only19 %

Web Data Only 11 %Both Internal and

Web Data70 %

What effect does Big Data have on the Cloud?Question #9


6.8 %

9.5 %

29.1 %

14.2 %

19.6 %

60.8 %

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 %

Other

Additional costs

Security challenges

Storage challenges

Processing challenges

Too early to tell 270

129

63

87

42

30

What are the goals of your Big Data initiative? Question #10


61 %

36 %

38.5 %

17.7 %

11.6 %

44.9 %

7.9 %

43.3 %

49.5 %

Other

Credit Data

Pricing and Product Information

Government Data

Stock Market Research

Revenue-generating Data Services

Political Intelligence

Brand Monitoring

Competitive Monitoring

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 %

226

198

36

53

205

81

176

36

61

How does your company collect Web-based data and content?

Question #11


5.1 %

54.2 %

50.5 %

40 %

0 10 20 30 40 50 60

Other

Manual search and collection

Web data aggregation service

Develops its own data collection software 172

217

233

22

Does your organization currently leverage “Big Data” for enterprise operations or plan to in

the near future?

Question #12


Yes46%

No28%

I don’t know26%

Why did your company decide to move forward with a Big Data initiative or project?

Question #13


6.8 %

35 %

20.6 %

8.4 %

31.8 %

30.4 %

Other

We have not yet decided

We already had tools, processes and people in place

Advised to integrate Big Data by an executive, analyst, consultant, etc.

Benefits line up with my company’s business needs

Opportunity to capitalize on a current market trend to unearth business insights, create revenue opportunities or streamline operations

0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 %

130

136

36

88

130

29

Do you consider your Big Data project a success?Question #14


Not sure; we cannot measure ROI

20%

Too early to determine ROI 60%

Yes, the Big Data initiative met our stated

goals18%

No, Big Data did not meet our expectations

2%


For more information about this survey or to learn about the Connotate, contact us at:

Phone: 732.296.8844Website: www.connotate.comEmail: [email protected]

http://www.connotate.com/

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