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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
ACKNOWLEDGEMENT
Alhamdulillah, we have finally completed the overall business plan for
Entrepreneurship (ENT300) subject. We would like to express our sincere gratitude from
the bottom of our heart, firstly for our Almighty God, Allah SWT for making us
completing this task with ease and in accordance with the period specified. Thank you
God!
Secondly, we would also like to thank our group members, Ahmad As-Shaqawi
Bin Mohd Zin, Mohammad Hambali Bin Mazlan, Siti Noor Zarifah Binti A. Rahman, and
Khusnanida Binti Zakaria for the effortless and never ending spirit and cooperation in
completing this assignment. Without the great effort from us all, we will never complete
this task.
Thirdly, we would like to sincerely thank our project guide and
Entrepreneurship lecturer, Miss Nurul Aisyah Awanis Binti A-Rahim for providing us
with the continuance of guidance and encouragement in carrying out this assignment. Also
for all the information you feed us, we would like to say a massive thank you, Miss.
Fourthly, we would also like to express our great gratitude to Encik Syahrizal, the
supervisor of Cool Blog Dungun and the other employees, either directly or indirectly
involved, for the great explanation and supportive information they provide us with. Thank
you for all the cooperation and we really had fun interviewing them.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Last but not the least, we also wish to express our most gratitude to our beloved
parents and friends for the pure and precious support and some information provided in
order for us to complete this assignment. We are very grateful for that, and thank you so
much. We do hope that this assignment will fulfill the requirement needed. We gain so
much interesting knowledge from doing this assignment and not to mention that we have
so much fun in completing it. May this assignment bring us good, for the future.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
EXECUTIVE SUMMARY
Fruity Cool is a fresh fruit juice shop that markets varieties of flavors fresh fruit with
natural and wide varieties of fruit toppings. The juice will be produced by the employees of
Fruity Cool itself based on the procedure that have been implemented. The materials needed
in producing the juice and also the natural toppings will be purchased and sourced from a
quality local supplier.
Fruity Cool kiosk will be located at the eye of Kuantan. This strategic place is chosen since
this is a well develop area with lots of shop lots, schools, hotels and even the offices. This
area is also considered as the main traffic area of the students, workers, families and even the
tourists.
The primary customers will be drawn from this particular area and also around 10 km from
our store. Customers that come or walk around the area of East Coast Mall will eventually
visit our store, and they will make a purchase on an impulse basis in their lunch. We have
also analyzed the market here and we found out that there is no store that sells fresh fruit
juice in this area.
Hence, Fruity Cool will be the first of its kind. The four managers of the Fruity Cool will be
the local partner who will share 25% of the profits and revenue gained and therefore manages
the daily operations of the business. The local authority will oversee the overall running of
the business and will eventually make frequent trips to Fruity Cool to ensure that the business
objectives that are stated will be met. In addition to that, the 4 manager will work at the store
as a cashier and staff.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
1.0 INTRODUCTION
Fruity Cool is a company which offers mainly fresh and tasty fresh fruit juice, with
varieties of delicious and attentive flavors and toppings in accordance with the consumers
desire. Fruity Cool promises satisfaction in every juice we make to the customer. The
quality of the companys product is paramount since we consider the Quality control and
Quality Assurance as our prime consideration.
Besides that, Fruity Cool will be operating its business on this coming January 2013.
Fruity Cool is likely to be happy to provide some nutritional product where all people in
the community can taste and enjoy, starting from the children, teenagers and even the
adults. The main purpose of Fruity Cool is to serve a happy lifestyle to the three main
boosters of the country that are the children, teenagers and the adults. Healthy lifestyle
will lead to a healthy community. We wish to help the community to have a better lifestyle
with our product.
Fruity Cool is a partnership form of business that is situated at Lot 52, Ground Floor East
Coast Mall, 26100 Kuantan, Pahang. The operation date would be on January 2013. In
addition to that, we will open our business at 10.00 a.m. until 10.00 p.m. every day while
our operation at 9.30 a.m. until 10.30 p.m. every day. Through this line, we really hope
that Fruity Cool will be beneficial to the community and that we can objectify our main
purpose that is to lead a healthy lifestyle and creating a healthy community.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
2.0 PURPOSE OF BUSINESS PLAN
The purposes are:
To obtain working capital loan from Maybank to open shop and to buy stock
As evidence that we are really interested in running a business.
As a guideline for us in making the decision to manage the day by day
operation as one of control device.
To guide the manager to assess the business ventures objectively, critically
and practically.
With the market observation and research on competitors strength and
weaknesses that we conduct, we are really confident that this business plan
will lead us to a successful place.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
3.0 BUSINESS BACKGROUND
Name of Business : Fruity Cool
Business Address : Lot 52, Ground Floor East Coast
Mall,26100,Kuantan,Pahang
Correspondence Address : Lot 52, Ground Floor East Coast
Mall,26100,Kuantan,Pahang
Telephone Number : +609 536 1828
Fax number : +609 536 1828
Form of Business : Partnership
Main Activity/Activities : Fresh Fruit Juice
(Product and service)
Email : [email protected]
Date of Commencement : 1st January 2013
Date of Registration : 1st December 2012
Company Registration
Number : A11363
Name of Bank : Maybank (partnership account)
Bank Account Number : 06120079870520
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
PARTNERSHIP AGREEMENT
This partnership agreement is made of :
Ahmad As-Shaqawi Bin MohdZin
Muhammad Hambali Bin Mazlan
Siti Noor ZarifahBintiA.Rahman
KhusnanidaBintiZakaria
This partnership agreement is signed by all partnership members:
AHMAD AS-SHAQAWI BIN MOHD ZIN
(930527-06-5611)
.
MUHAMMAD HAMBALI BIN MAZLAN
(930313-11-5353)
SITI NOOR ZARIFAH BINTI A.RAHMAN
(930209-11-5310)
KHUSNANIDA BINTI ZAKARIA
(910228-06-5330)
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
CHAPTER 4: PARTNERS BACKGROUND
General Manager/Administration manager
Name : Ahmad As-Shaqawi Bin MohdZin
Identity Card Number : 930527-06-5611
Address : No.25, Kampung Sungai
KarangPantai,26100, Kuantan,Pahang
Telephone Number : 014-5288368
Date of Birth : 27/05/1993
Age : 20 years old
Marital Status : Single
Academic Qualification : SPM and pursuing in diploma public
administration
Courses Attended : 1) Public Admin
Skills : 1) Fluent in English and Malay language
2) Multi-tasking and caliber in work
Business experience : None
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Present Occupation : General Manager of Fruity Cool
Working experience : Cashier at serbaneka shop
Capital contribution : RM 12500
Operation Manager
Name : Muhammad Hambali Bin Mazlan
Identity Card Number : 930313-11-5353
Address : E-124 KampungWakaf Mempelam,
21060 Kuala Terengganu,Terengganu
Telephone Number : 014-5270180
Date of Birth : 13/03/1993
Age : 20 years
Marital Status : Single
Academic Qualification : SPM and pursuing in diploma public
administration
Courses Attended : Public Admin
Skills : 1) Excellence in Operation Management
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
2) Easy to make good relation with third parties
Business experience : None
Present Occupation : Operation Manager at Fruity Cool
Working experience : Work as promoter at Jakel.
Capital contribution : RM 12500
Financial Manager
Name : Siti Noor ZarifahBintiA.Rahman
Identity Card Number : 930209-11-5310
Address :Wangsa Maju,seksyen 1, Setapak,53300 Kuala
Lumpur
Telephone Number : 013-3422608
Date of Birth : 09/02/1993
Age : 20 years old
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Marital Status : Single
Academic Qualification : SPM and pursuing in diploma public admin
Courses Attended : Public admin
Skills : 1) Excellence in calculating
Business experience : None
Present Occupation : Financial Manager at Fruity Cool
Working Experience : Promoter at Jaya Jusco
Capital contribution : RM 12500
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Marketing Manager
Name : Khusnanida Binti Zakaria
Identity Card Number : 910228-06-5330
Address :No.16,Jln Anggerik,47100,Puchong
Perdana,Selangor
Telephone Number : 019-2067538
Date of Birth : 28/02/1991
Age : 22 years old
Marital Status : Single
Academic Qualification : SPM and pursuing in diploma public
admin
Courses Attended : Public Admin
Skills : 1) Creative thinker
2) Certificate in typing and computerizing
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Business Experience : None
Present Occupation : Marketing Manager at Fruity Cool
Working Experience : Promoter at Ekonomi Berjaya SdnBhd
Capital contribution : RM 12500
4.0 BUSINESS LOCATION
6.0 ORGANIZATIONAL
PLAN
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
6.0 INTRODUCTION TO ORGANIZATION
Vision
To become the Worlds Premier Frozen Yogurt Company, Offering Healthier,
Superior Tasting Products, To People Around The World!
Mission
To create the finest quality natural frozen yogurt product with a commitment to
incorporating the freshest and richest ingredients into a world class product.
To meet the highest standards of excellence with superb service and product offerings
in a friendly, sparkling, and soothing atmosphere
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
To relentlessly seek out and proactively responds to the changing needs of our
customer
To create an enlightening in which an entire family can enjoy additional bonding time
away from home.
Objective
LoveFroyo focuses on being the leading company that specializes in dairy products
industry alongside with taking care of the community as our social responsibility. By
doing this, we do not only can develop the nation now, but we can also prevent the
percentage of critical disease that is quite worrisome for the next generation. This is
because LoveFroyo offers a superior alternative that provides healthy and tasty toppings,
with frozen yogurt that is naturally great source of calcium, protein and vitamin,
cholesterol free and less sugar that are very healthy for the body.
The main objectives of LoveFroyo are firstly to create the brand awareness among the
community, especially for the three major boosters of the country, consisting of the
children, teenagers and adult for out nutritious frozen yogurt. We believe this good attitude
should be taught in the early age, so that they will prefer nutritious food for their
development and also to avoid and even prevent any unwanted sickness in the early age.
The parent also should take the good nutrition product to get a healthier life.Besides that,
Love Froyo also focuses on achieving our targeted sales, which is RM 934,000 for first
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
year of the operation. In order to achieve that target sales, we will always try to promote
LoveFroyo in every way that we can, and that includes the use of mass media regularly
and also the internet.
Other than that, LoveFroyo also focuses on
expanding and establishing our business all over
Malaysia, by establishing the branch outlets all over
Malaysia, so that Malaysians can enjoy our
nutritious frozen yogurt. Lastly, Love Froyo also
stress on the full enjoyment the quality time the customer spend in our store. LoveFroyo
provides an enlightening atmosphere for the customer, especially the families that spend
their quality time together at our store, such as a harmonic music background, a calm
viewpoint and also the playground for the children so that they feel homey, even if they
are not at home.
6.1 BUSINESS LOGO
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
LoveFroyo
Indicates that everyone loves, or the lovers of the frozen yogurt
Cup with frozen yogurt
Represents our product, frozen yogurt, provided with different sizes of cups
More Froyo More Healthier
Means that by eating more LoveFroyo, you will be more healthier since our
LoveFroyo is the source of calcium, proteins, vitamins, cholesterol free and less sugar
Red (Intense, Passion)
Represents our spirit and passion in operating managing the business
Purple(Extravagant, royalty)
Represents the luxury that the customer will experience from our frozen yogurt
Blue(Calm, faith)
Represents the full satisfaction the customer will feel from our frozen yogurt
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
GENERAL
MANAGER
Cik Aqilah Munirah
Binti Ishamudin
ADMINISTRATIVE
MANAGERCik Nor Fateha
Hidayah Binti Mohd
Zainuddin
CLERK
Nur Akmal
OPERATION
MANAGER
Cik Fatehatul Syifaa
Maulad Wahi
STAFF
Lisa Surihani
STAFF
Safee Sali
STAFF
Krishni Maniam
STAFF
Maya Karoon
MARKETING
MANAGER
Cik Khalifah Nur Ezati
Binti Hassim
SUPERVISOR
Wan Zack
STAFF
Hafiz
STAFF
Adira
FINANCIAL
MANAGER
Cik Asha Roshada
Binti Lot Hashim
6.2 ORGANIZATION CHART
Figure 2:Organizational chart
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
6.3 MANPOWER PLANNING
Table 6.1: Position and the number of staff
POSITION NUMBER OF STAFF
Managing partner 1
ADMINISTRATIVE :-
Administrative partner
Operation partner
Marketing partner
Financial partner
4
Staff 8
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
6.4 SCHEDULE OF TASK AND RESPONSIBILITIES
Table 6.2: Schedule of tasks and responsibilities
POSITION MAIN TASK
GENERAL
MANAGER
To plan, implement and control the overall
management of the business in the most cost
effective and time efficient manner
To lead the company and develop the corporate
culture for the organization
Responsible for the day to day running of the
company and develops the long term future of
the organization
To be accountable to the overall performances
of the business
ADMINISTRATIVE
MANAGER
Maintains administrative staff by recruiting,
selecting, orienting, and training employees;
maintaining a safe and secure work
environment; developing personal growth
opportunities.
Gathering, adapting, storing and distributing
information within the company.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Completes special projects by organizing and
coordinating information and requirements;
planning, arranging, and meeting schedules;
monitoring results.
Providing document and telecommunication
management.
Providing training and development to the staff.
Managing the many fields of work which the
employees carry out.
Ensuring that human and material resources are
correctly utilized.
Meeting with other members of management
and planning for the future.
OPERATION
MANAGER
Improve the operational systems, processes and
policies in support of companys mission
Play a significant role in long-term planning,
including initiative geared toward operational
excellence.
Manage and increase the effectiveness and
efficiency through improvements to each
function as well as coordination and
communication between support and business
functions.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Supervise and coach staff in operation
activities.
Set and maintain productivity and policies
Oversee material management and inventory.
MARKETING
MANAGER
To be able to identify the target markets and
develop the strategies to communicate with
them.
Monitors and analyses the market trends
Exploring ways of improving the existing
product and services, as well as increasing the
profitability
Setting the companys marketing strategies,
carrying out the marketing and promotional
activities as well as managing staff
FINANCIAL
MANAGER
To be responsible for managing the financial
risk of the business
Responsible for the financial planning and
record keeping, as well as financial reporting to
the higher management, encompass
communicating financial performances and
forecast to the higher management
To develop and analyze the information to
assess the current and future financial status of
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
6.5 EMPLOYEES INCENTIVE SCHEME
i)
Bonus
Bonus is an initiative given to each of the employee. Our company will give bonus by
giving half of the total remuneration for the month at the end of the year. Besides that,
bonus also encourage employee to work hard to fulfill their responsibility at our
company.
ii) EPF (Employee Provident Fund)
Government has already located EPF for each employee will get 13% of their total
remuneration for every month. EPF is known as saving for old time because EPF has a
limited time to take it. The EPF will be paid by the company.
iii) SOCSO
The SOCSO is known as insurance to the employee. The SOCSO is located by
government 2.4% for every month of their total remuneration to the employee. The
SOCSO can only be taken when the employee past away and the family can get the
benefits.
iv)
Medical leave
the business
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
For each employee, they will give 24 days per year for medical leave. This medical leave
can be taken without medical certification from clinic.
v) Day Offs
The holiday is given 1 day in a week for each employee. For information, our company
has shift for each worker, so they get can 1 day leave in a week.
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
6.6 SCHEDULE OF REMUNERATION
POSITION NO MONTHLY
SALARY
(RM)
EPF
CONTRIBUTION
13% (RM)
SOCSO
2.4%
(RM)
AMOUNT
(RM)
General Manager 1 2,500 325 60 2,885
Administrative
Manager
1 2,000 260 48 2,308
Financial Manager 1 2,000 260 48 2,308
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Table 6.3: Remuneration for Administrative Staff
6.7 LIST OF FURNITURE, FITTING AND OFFICE EQUIPMENT
Table 6.4: List of Furniture, Fittings and Equipment
ITEM QUANTITY
(unit)
PRICE/PER
UNIT
(RM)
TOTAL COST
(RM)
Telephone 2 50 100
Clerk
(administration)
1 1,200 156 29 1,385
TOTAL 7,700 1,001 185 8,886
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Air Conditioner 2 sets 1,000 2,000
Fire Extinguisher 1 set 150 150
Computer 2 sets 1,500 3,000
Table and chair
foroffice
6 sets 190 1,140
Table and chair
for store
8 sets 250 2,000
Toppings rack 1 set 200 200
File rack 7 sets 40 280
TOTAL 29 sets 3,380 8,870
Office and shop
renovation
- - 5,000
TOTAL 13,870
6.8 ADMINISTRATIVE BUDGET
Table 6.5: Administrative Budget
ADMINISTRATIVE BUDGET
Particulars F.Assets Monthly
Exp.
Others Total
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Fixed Assets
Land & Building - -
Office Furniture 8,870 8,870
Motor Vehicle 10,000 10,000
Working Capi tal
Salaries, EPF & SOCSO 8,886 8,886
Rent 5,000 5,000
Petrol 50 50
Pre-Operat ions & OtherExpendi ture
Other Expenditure -
Deposit (rent, utilities, etc.) 2,000 2,000
Business Registration &Licences
150 150
Insurance & Road Tax for MotorVehicle
1,200 1,200
Other Pre-OperationsExpenditure
5,000 5,000
Total 18,870 13,936 8,350 41,156
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
7.0 MARKETING
PLAN
7.1 MARKETING OBJECTIVES
LoveFroyosmarketing project mainly focuses on these objectives:
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
1) Introduce frozen yogurt in a new fresh way
LoveFroyos core business is manufacturing frozen yogurts, so the main objective of
the marketing project of LoveFroyo would be to introduce frozen yogurt in a new fresh
way, where we provide a healthier side of dessert with low fat and low sugar frozen
yogurt.
2) Increase the sales of the product and services at least RM 70,000 per month in
accordance with religious and ethical practices.
This marketing objective will be accomplished by focusing on what we call Draw,
Frequency and Volume:
(Draw) - Increase market share by attracting new customers.
(Frequency) - Increase sales frequency by motivating repeat customers to
return more often.
(Volume) - Increase sales volume (per order) by motivating customers topurchase more products per visit.
3) Promote greater consumer awareness of LoveFroyo (to build brand equity)
The promotion and marketing strategies used will serve consumers the important
information about our product, so that the consumers will acknowledge our product
hence will create a great awareness on LoveFroyo
7.2 PRODUCT AND DESCRIPTION
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Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Nowadays, Malaysian especially in Kuala Terengganu is becomingly health conscious.
As we all know, eating healthy foods can sometimes mean you do not get to eat a lot of
delicious food. At LoveFroyo we provide the tasty, health and nutritious frozen yogurt
that you never met. At our store, we offer you with self-service machines to choose
different flavor of frozen yogurt with variety topping on it. There are limitless
possibilities to what you can end up with. From vanilla yogurt with strawberries and
peaches, to a peanut butter yogurt mixed with chocolate yogurt with M&Ms, chocolate
syrup and so on. The possibilities are endless.
Best of all, you get to decide on every detail and decorate your own yogurt. Then, put
the frozen yogurt cups on scale and pay by the ounce. LoveFroyo store here to comfort
you by chilling and relaxing with loved ones as you will fall for our hip and contemporary
feel at the store. We include LCD televisions and great music. In other words, people
come for the frozen yogurt, but they stay because of ambient setting. Feels like a home!
Besides that, basically we are offering you self-service machine at our store but we are
diligently offers on delivery service at your door steps.
LoveFroyo offers frozen yogurt as an alternative to ice cream or other frozen desserts.
Besides, frozen yogurt that we served is a nutrient that filled cultured dairy product with
many health benefits such as help to lower cholesterol, blood pressure and risk of colon
cancer. Our frozen yogurt also made up from low fat milk which very suitable for person
who in diet. Even people that are moderately lactose intolerant can enjoy our frozen
yogurt. There two types of frozen yogurts we offered which are tart and creamy which are
30 flavors and 15 different toppings. Here some of the lists of frozen yogurt and the
toppings:
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Table 7.1:Lists of Frozen Yogurt and The Topping
FROZEN YOGURT:
TART
FROZEN YOGURT:
CREAMY
TOPPINGS
Apple Cappuccino Nata de coco
Guava Red velvet Real Lychee
Pomegranate Vanilla Chocolate Rice
Strawberry Chocolate Gummy bears
Triple berry Marshmallow Corn flakes
Mango Strawberry Banana Cookies
Kiwi Cookie N Cream Chocolate wafer rolls
Lemon Chocolate Peanut Butter Mix Jelly
Lychee Root Beer Baby Pop Passion
Orange Taro Sea Coconut in Syrup
Papaya Tropical Real Banana
Peach Coconut Strawberries Dice
Rasberry Coffee Peanut
Watermelon Pistachio Macadamia Nut
Grape Cinnamon Bun Almond
Our product is very special compared to others because of our secret recipe and mixed
with full of love. That is why we call our frozen yogurt as LoveFroyo!
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7.3 TARGET MARKET
Strategy for Selecting Target Market
In order to market the products, LoveFroyo segments the target market based on the
geographic segmentation, demographic segmentation and psychographic segmentation.
LoveFroyo that originally operates in the capital of Terengganu pays attention to the area
within Jalan Sultan Zainal Abidin, Kuala Terengganu where there are schools, hotel and
even the stores located there which hopefully will attract our target customers, such as
students, professionals and even tourists to come and buy our frozen yogurt. According to
this segmentation, we focusing our target market who live about 10 kilometers around the
store.
Other than that, LoveFroyo also divides the market into demographic variations such
as age, gender, income, ethic and even family life cycle. LoveFroyo offers the yogurt to all
suitable ages, from children to adults. The frozen yogurt is also offered to all genders,
female or males and all ethnics or races in Kuala Terengganu, which includes the common
race of Malays, Chinese and Indians. Apart from that, consumers income may also
prevent them from buying our products. So, due to this particular reason, LoveFroyo
mainly focus on customer with the minimum income of RM900 to the higher income
group. LoveFroyo also includes the family life cycle as the important factor to divide the
market by offering the frozen yogurt to the combination of ages, marital status and even
the presence and absence of children suits their preferences.
Besides that, LoveFroyo also divides the market based on psychographic
segmentation which includes the personality and lifestyles. People like many things, so we
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mainly target our customers based on their personality and lifestyles by offering them our
nutritious yogurt for diet people with various toppings with nutrients such as strawberry,
kiwi, apple and others.
Expected Target Market
As been informed, LoveFroyo deals with business pertaining frozen yogurts for the yogurt
lovers. We offer services and also nutritious yogurts for our tropical climate customers to
enjoy any time for the season. After analyzing our potential target market, we conclude
that the customers that are expected to enjoy our products as below:
Figure 3:Percentage of Target Market
52%38%
10%
TARGET MARKET
FAMILIES
STUDENTS
OTHERS
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7.4 MARKET SIZE
Table 7.2: Market size for sales of LoveFroyo
Notes: LoveFroyo offers RM 5.00 per 100gm. We estimated every customer purchase
260gm equivalent to RM 13.00.
Total sales per week
Frozen Yogurt : RM 19,458
TOTAL : RM 19,458
Market size per month = RM 19,458 x 4 weeks
= RM 77,832
Market size per year = RM 77,833x 12 months
Target Market Estimated
Population
Potential
Purchase
(%)
Average
Spending/week
(RM)
Purchase/week
(RM)
Families 6,526 11 15 10,768
Students 5,699 12.6 10 7,180
Others 3,595 3 14 1,510
TOTAL 19,458
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= RM 934,000
7.5 COMPETITORS
How Will We Compete?
LoveFroyo, is a self-serve business, operated at the eye of Kuala Terengganu. This
location is quite strategic since there are many operating stores and this will intrigue many
target customers to come to our store. This can be considered as one of the benefits we
gain since LoveFroyo is the only frozen yogurt store within the location. In addition to
being a self-serve business, we will offer up to 30 flavors (plus three flavor twists),
different flavors each day, with upwards of 15 toppings. Hence, the customers will have
the freedom to choose and decorate their own yogurt to eat. We will be charging the
yogurt based on the weight of it, instead of the size of the cup chosen so that the customer
wont feel burdened. By doing this, we can indirectly increase our margin. Apart from
that, we offer special delivery for the customers within 3km from our location with no cost
which considers each order is amounted at minimum RM13.00 per cup. This will make us
different from our other competitor like Tutti Frutti mainly we hope that the customer will
be attracted to use our service and eat our frozen yogurt. The following schedule explains
briefly the strengths and weaknesses of our competitors.
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FACEBOOK=FRUITY COOL EAST COAST
Table 7.3: Competitors strength and weakness
COMPETITORS
NAME
STRENGTHS WEAKNESSES
Tutti Fruitti
Lot 5032, Ground
Floor, Jln. Sultan
Zainal Abidin, 20000
Kuala Terengganu.
Have two branches in
Kuala Terengganu
Pioneer of frozen
yogurt in Malaysia
Product at
moderate price.
Mc Donalds
Lot 3540, Jln Sultan
Mohammad, Padang
Hiliran, 21100 Kuala
Terengganu
Have a variety types of
ice-cream
Famous brand
Reasonable price
High calories
Not suitable for
lactose allergic
High sugar level
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7.6 MARKET SHARE
Table 7.4:Market share before LoveFroyo entering the market
Competitors Percentage of Shares
(%)
Market Size
(RM)
Tutti Frutti 70 3,269,000
Mc Donald 30 1,401,000
TOTAL 4,670,000
Figure 4:Percentage Distribution of Market Share before Entrance
70%
30%
Percentage Distribution of Market Share before
Entrance
Tutti Frutti
Mc Donald
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FACEBOOK=FRUITY COOL EAST COAST
Table 7.5:Market share after LoveFroyo entering the market
Competitors Percentage of Shares
(%)
Market Size
(RM)
Tutti Frutti 65 3,035,500
Mc Donald 15 700,500
LoveFroyo 20 934,000
TOTAL 4,670,000
Figure 5: Percentage Distribution of Market Share after Entrance
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Estimated market share for LoveFroyo is 20% or RM 934,000 per year. We have our
own strategy to increase the market share and market sales. We will introduce new
flavors for every month and make a promotion to make sure that our customer will
always repurchase our product.
65%
15%
20%
Percentage Distribution of Market Share after Entrance
Tutti Frutti
Mc Donald
LoveFroyo
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7.6 SALES FORECAST
LoveFroyo is offered a healthy and nutritious frozen yogurt that it distributes in Kuala
Terengganu. Its survey of the target market area shows that the market size for frozen
yogurt is about RM 77,832 per month. LoveFroyo is confident can achieve 20% market
share which is equivalent to RM 934,000 per year. LoveFroyo is identified seasonal
factors that influence customers purchases among them are Chinese New Year, Hari Raya
Puasa, Hari Raya Haji, school holidays as well as weddings that are often held during the
school holidays. If Hari Raya Puasa is expected within July to August, Hari Raya Haji will
be in October, school holidays in May and December.
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FACEBOOK=FRUITY COOL EAST COAST
Table 7.6:Sales Forecast
YEAR MONTH SALES FORECAST(RM)1 January 77,000
February 78,000
March 72,000
April 73,000
May 76,000
June 79,000
July 79,000
August 77,000
September 79,000October 80,000
November 80,000
December 84,000
1 Total 934,000
2 Total 1,120,800
3 Total 1,344,960
Sales forecast is computed monthly for the first year and annually for the second and
third year. The table shows an increase in sales is 20% per annum.
7.7 MARKETING STRATEGIES
LoveFroyo has own marketing strategy in order to run our business as we had planned.
We need to make sure that our strategy is good enough to generate more sales and initial
buyers. There are 4 major strategies that we need to focus which is:
Product
Price
Place
Promotion
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Product and Service Strategy
We serve yogurts with variety of flavors and tasty toppings. We provide the product
through self-service yogurt machines to ease the customers. We also diligently offer free
delivery on your doorstep, with the location reach within 3km from our store. Our product
strategies are as follows:
1) Brand of LoveFroyo
LoveFroyo is originally taken from Love Frozen Yogurt, which literally means that
everybody loves frozen yogurts. It is easy to pronounce and even remember so that
they will be able to differentiate our brand with the other products. Furthermore its
show the love that everyone get when eating our product.
Figure 6: LoveFroyo Logo
2) Quality
LoveFroyo always make sure its quality is at the best for customer satisfaction. Our
product quality is at a higher level because the material that is use in our product is
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from the best material in the industry. The product is produce in accurate amount
based on material needed. We use vegetable additives to stabilize the yogurt, reducing
crystallization and increasing the temperature at which the yogurt will melt for closing
operation. This stabilization ensures that the frozen yogurt maintains a smooth
consistency regardless of handling or temperature change.We are not using artificial
coloring or any animal gelatin. The freshness of our product will generate our sales
when customer is satisfied with our product. We also make sure the store is always in
clean and attractive.
3) Design
Design is also one of our strategies to attract customer. We attract customer by using
attractive color of chairs, tables and wallpaper, so that the customer will interested to
come to our store. Design of our product is different from others, simple and nice to
see.
4) Packaging
In term of packaging is other than product design, we design a beautiful and colorful
motive in our cup to attract customer. LoveFroyo prepares three different sizes of cup,
which are small, medium and large. Our cup is designed as make easier in process of
transportation, storage, display and sales until the product is ready for use. To make
customer ease to take away, we have cup cover so customers frozen yogurt are not
exposed to any dirt or bacteria. Our cup designed in three different logo colors to
show different sizes of cup. Pink color logo to show small cup of frozen yogurt, blue
is for medium color of cup, and red for large size of frozen yogurt cup. Other than
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that, we also use tissues and plastic bag with our brand on it. For service packaging is
different because we use more protected cup.
Figure 7:Self-services cup
Figure 8:Frozen Yogurt Spoon
Figure 9:Take away service
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Figure 10:Delivery service
5) Labelling
We also provide information and description on our cup such as nutrition facts,
ingredient, and HALAL logo. LoveFroyo is guaranteed from JAKIM the HALAL
certificate. This is to convince the customer that our product is free from forbidden
sources.
Figure 11:HALAL Logo
6) Fast and high quality
LoveFroyo serves a high quality frozen yogurt which can be served as desserts and it
also can be served in an instant since the store has been equipped with the self-service
yogurt machine. We also provide over thirty different flavors include three flavor
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twists each day and fifteen different toppings all together. The free delivery service
offered is guaranteed to reach the customers at maximum of 20 minutes. We are using
insulated bag for delivery service by motorcycle. The customer can enjoy the frozen
yogurt while its still cold and froze.
Figure 12:Insulated bag
Figure 13:Motorcycle for delivery
7) Hip and contemporary environment
LoveFroyo offers a stress free, hip and contemporary store that the customer will be
able to cherish their time together with the loved ones. We also provide a cozy store
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equipped with set of fancy table and chairs, LCD TV, music, suitable lighting and
beautiful interior design for the customers to enjoy their time at our store.
Figure 14: Store Decoration
8) After Sales Service
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Included in our product is after sales services. We put LoveFroyos facebook, twitter,
blog, and email so that the customer still can keep in touch and give any comment on
our product on our page.
http://www.facebook.com/lovefroyo
http://www.lovefroyo.blogspot.com/
https://twitter.com/lovefroyo
Pri cing Strategy
http://www.facebook.com/lovefroyohttp://www.facebook.com/lovefroyohttp://www.lovefroyo.blogspot.com/http://www.lovefroyo.blogspot.com/https://twitter.com/lovefroyohttps://twitter.com/lovefroyomailto:[email protected]:[email protected]://twitter.com/lovefroyohttp://www.lovefroyo.blogspot.com/http://www.facebook.com/lovefroyo8/10/2019 Contoh Business Plan - Fruity Cool
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We have our own strategies in set the price of our product. The factors that are we
considered when setting price is competitors pricing. We need to match the price with our
competitor price. This is to make sure that our price is not too low or too high. At earlier
stage which is the introduction stage of our product, we use competition based pricing as
our pricing strategies. We use this strategy as our introduction price. Its can encourage a
lot of customer to make an immediate purchasing and generate initial customer.
Our products price is based on weight of the frozen yogurt. For every 100gm of frozen
yogurt we will charged RM 5.00 of cup. We set the price ba sed on our competitors price.
For example, Tutti Frutti set their price RM 5.30 for every 100gm. So, we decided to
lower the price to win customer heart.
Distr ibu tion Strategy (Place)
We have chosen Kuala Terengganu as our main area based on some factors such as
strategic place, captive area and have a lot of facilities. Since, our location nearest to the
capital city of Terengganu it will encourage the customers to buy our frozen yogurt.
Our operation business is located at 104 C, Jalan Sultan Zainal Abidin, 20000 Kuala
Terengganu. Our focused target customer is within 10km around our store. As we stated
before, we offer free delivery within 3km in 20 minutes. Here is the example of our target
customer area:
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Figure 14:LoveFroyo Location
In establishing a structured and controllable distribution system to ensure the product
offered reaches to our target customer, we use direct marketing channel as our distribution
strategy.
Figure 15: Marketing channel
We
produce our own product and directly sell it to our customer. Customer can order frozen
yogurt for delivery by contacting our shop number. In offering delivery, customer can
have our product easily right in front the door in at least 20minutes.
MANUFACTURER
(LoveFroyo)CONSUMER
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Promotion Strategy
In accordance to introduce our frozen yogurt to consumer, we need to make a promotional
strategy to build customer awareness about our product and our services. We advertise our
product in many ways. We had made our own fan page that provides all the information
about our frozen yogurt and service that we offered.
We made this fan page because nowadays, people tend to find a product just by a
fingertip. Our customer can leave a comment about our product on our fan page. We will
improve our business by the comment that is given from our customer. The other
promotional techniques we use are an outdoor advertisement such as put the signboard of
our business name, hang our frozen yogurt banner outside the store and along Bandar
Kuala Terengganu road, distribute flyers and advertise at newspaper (Sinar Harian
Terengganu).
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Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Table 7.7:Table of Advertising Cost
NO. TYPES FEATURES COST (RM) FREQUENCY
PERIOD
1 Signboard Size: 20ft x 4ft
Colour: White and
red
RM 20.00/feet
= RM 1,600.00
Once in 5 years
2 Delivery motorcycle Model: Elite
Colour: Orange
RM 5,000.00/bike
= RM 10,000.00
Once in 10
years
3 Insulated box Colour: Turquoise RM 500.00/box
= RM 1,000.00
Once in 5 years
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Figure 16:Signboard
4 Television Model: LG
Size: 42 inches RM 1499.00
Once in 5 years
5 Banners Size: 18ft x 3ftColour: White RM 4.00/feet= RM 216.00 Monthly
6 Bunting Size: 5ft x 2ft
Colour: White
Quantity: 1pieces
RM 4.00/feet
= RM 40.00
Monthly
7 Flyers Size: 10cm x 15cm
Colour: White
Quantity: 50pieces
RM 0.24/pieces
= RM 12.00
Monthly
8 Business card Size: 9cm x 5.5cm
Colour: White
Quantity: 50pieces
RM 0.40/pieces
= RM 20.00
Monthly
9 Newspaper Size: 16cm x12.25cm
Colour: Black and
white
RM 84.00/weekly= RM 336.00
Monthly
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Figure 17:Banner
Figure 18:Bunting
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Figure 19:Flyers
Figure 20:Business Card
Sales Promotion
In sales promotion, we will give discount to our selected customer like student, disabled
person and folks with 10% discount. This is called discounting in pricing tactics. As we
introducing our products in Kuala Terengganu, we offer special discount on our Grand
Opening that will be held on 1stJanuary 2014. We will give special discount to our first
10thcustomer and free drinking water.
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We also give a cash discount during any occasion or year end. If there any festival
nearest to our business, we will join it to let customer know about our existence and to
build a strong relation with customer.
There is a cost in every promotion activities that we need to do. Our promotion budget
is RM 624.00. We will know the effectiveness of our promotion strategy when our sales
increase and many initial customers comes to our store.
7.8 MARKETING PERSONNEL
Table 7.8: Remuneration of Marketing Personnel
POSITION PERSON SALARY
(RM)
EPF
(13%)
(RM)
SOCSO
(2.4%)
(RM)
TOTAL
(RM)
Marketing
Manager
1 2,000 260 48 2,308
Sales
person
2 1,800 234 43 2,077
TOTAL 3,800 494 91 4,385
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7.9 MANAGING MARKETING ACTIVITIES
Table 7.9:The Gantt Chart
Month
Activities 1 2 3 4 5 6 7 8 9 10 11 12
1 General briefing to personnel
2 Advertising and promotion launched
3 Departmental coordination
4 Briefing for all distribution channel5 Sales visit
6 Monitoring and corrective actions
7 Consolidation
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7.10 MARKETING BUDGET
Table 7.10: Marketing Budget
MARKETING BUDGET
PARTICULARS FIXED
ASSETS
MONTHLY
EXPENSES
OTHERS TOTAL
F ixed Assets
Delivery Motorcycle 10,000 10,000
Signboard 1,600 1,600
Television 1,499 1,499
Insulated Box 1,000 1,000
Working Capital
Banner 216 216
Bunting 40 40
Flyers 12 12
Business Card 20 20
Newspaper 336 336
Salaries, EPF & SOCSO 4,385 4,385
Petrol 80 80
Pre-Operations & Other
Expenditure
Other Expenditure -
Deposit (rent, utilities,etc.)
- -
Business Registration &
Licenses
60 60
Insurance & Road Tax
for Motor Vehicle
162 162
Other Pre-Operations
Expenditure
- -
Total 14,099 5,089 222 19,410
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KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
8.0 OPERATIONS
PLAN
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8.0 OPERATION MANAGEMENT
8.1 PROCESS PLANNING
Add milk and water into bucket first.
Add yogurt powder into the bucket.
Blend all the ingredients with hand batter.
Add the flavoring into the mix and blend the mixture.
Transfer the mixture into the hopper (Frozen yogurt machine).
Greet customer.
Customers choose frozen o urt cu s.
Choose their favorite flavors of frozen
yogurt.
Add on toppings on their frozen yogurt.
Measure milk, yogurt powder, flavor and water.
Checkin the texture of the mixture.
Wait until the mixture turns into frozen yogurt.
Customer calls.
Take order.
Staff prepared customers order of
frozen yogurt and toppings.
Wrap it into plastic bag.
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FACEBOOK=FRUITY COOL EAST COAST
Figure 21:Process flow chart for manufacturing and service of LoveFroyo.
Measure milk, yogurt powder, flavor and water first.
Add milk and water into bucket then.
Add yogurt powder into the bucket.
Blend all the ingredients with hand batter.
Add the flavoring into the mix and blend the mixture.
Transfer the mixture into the hopper (Frozen yogurt machine).
Check the texture of the mixture.
Wait until the mixture turns into frozen yogurt.
Greet customer.
Customers choose frozen yogurt cups.
Choose their favorite flavors of frozen yogurt.
Put their frozen yogurt on weighingscale.
Add spoon with tissuesand serve to the
customers.
Transfer customers order of frozenyogurt to insulated box.
Delivery man delivered to the
customers place.
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Add on toppings on their frozen yogurt.
Put their frozen yogurt on weighing scale.
Add spoon with tissues and serve to the customers.
Customer calls.
Take order.
Staff prepared customers order of frozen yogurt and toppings.
Wrap it into plastic bag.
Transfer customers order of frozen yogurt to insulated box.
Delivery man delivered to the customers place.
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8.2 OPERATION LAYOUT PLAN
Figure 22:Operation Layout Based On Process
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FACEBOOK=FRUITY COOL EAST COAST
Figure 23:Motorcycle for delivery with insulated box
8.3PRODUCTION PLANNING
Output per month (unit) = Average Monthly sales
Average Price
= 77,832
13.00
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= 5987
Output per day = Output Per Month
Working days in a month
= 5987
30days
= 200 unit
8.4 MATERIAL PLANNING
Table 8.1: List of raw material required
NO. RAW MATERIAL SUPPLIER
1. Yogurt Powder Snowberry Malaysia Sdn Bhd
No 28, Jalan U1 / 44, Glenmarie
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FACEBOOK=FRUITY COOL EAST COAST
40150 Shah Alam, Selangor.
No. Tel: 60-3-55695357
2. Dutch Lady Low Fat Milk Mydin Wholesale Emporium Sdn. Bhd.
Mydin Hypermall Terengganu,
Jalan Sultan Muhammad,
21100 Kuala Terengganu,
Terengganu.
No. Tel: 60-9-6267000
3. Yogurt Flavoring Gustova Sdn Bhd
No. 22, Jalan Anggerik Mokara,
Seksyen 31/60 Kota Kemuning,
40460 Shah Alam, Selangor.
No. Tel: 60-3-51222253
4. Toppings Mydin Wholesale Emporium Sdn. Bhd.
Mydin Hypermall Terengganu,
Jalan Sultan Muhammad,
21100 Kuala Terengganu,
Terengganu.
No. Tel: 60-9-6267000
5. Cups Asia Papercup Industry Sdn Bhd
No. 52 & 54, Jalan Bulan U5 / 173 (U5 /
11) , 40150 Selangor Darul Ehsan,
Sek. U5, Shah Alam, Selangor.
No. Tel: 60-3-78466663
6. Plastic bag Moh Chong Yeng,
116B, Jalan Simpang Tok Ku,
21000 Chabang Tiga, Terengganu.
No. Tel: 60-9-6233468
7. Frozen yogurt machines 6973, Jalan Raja Uda,
12300 Butterworth, Penang.
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No. Tel: 60-4-3242924
8. Weighing scale Mydin Wholesale Emporium Sdn. Bhd.
Mydin Hypermall Terengganu,
Jalan Sultan Muhammad,
21100 Kuala Terengganu,
Terengganu.
No. Tel: 60-9-6267000
9. Insulated box Monzone Manufacturing sdn. Bhd.
No. 7, Jln Indah Gemilang 1,
Taman Perindu Gemilang,
81800 Ulu Tiram, Johor.
No. Tel: 016-262-1315
10. Motorcycle Tai Seng Co
No. 12, Jalan Sultan Ismail,
20200 Kuala Terengganu, Terengganu.
No. Tel: 60-9-6228121
Table 8.2:Bill of materials
NO. INGREDIENT/RAW
MATERIAL
AMOUNT
REQUIRED/UNIT/MONTH
TOTAL
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1. Dutch Lady Low Fat Milk 7.57 L x 8 flavor x 30 days 1816.8 L
2. Yogurt Powder 2.72kg x 8 flavor x 30days 652.8 kg
3. Flavoring 0.71 L x 8 flavor x 30days 170.4 L
4. Toppings:
Nata de Coco
Real Lychee
Chocolate Rice
Gummy Bears
Cornflakes
Cookies
Chocolate Wafer Rolls
Mix Jelly
Baby Pop Passion
Sea Coconut in Syrup
Real Banana
Strawberries Dice
Peanut
Macadamia Nut
Almond
20 packets
35 tins
3 packets
5 packets
10 boxes
10 packets
10 packets
20 packets
20 packets
35 tins
10 kg
30 packets
3kg
3kg
3kg
20 packets
35 tins
3 packets
5 packets
10 boxes
10 packets
10 packets
20 packets
20 packets
35 tins
10kg
30 packets
3kg
3kg
3kg
5. Cups 230 x 30days 6900 cups
6. Plastic bag 230 x 30 days 6900 plastics
Table 8.3:Raw materials requirement schedule/purchase forecast
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No. Material Quantity Total
Material
Requirement
Cost/unit
(RM)
Total Cost
1. Dutch Lady Low Fat
Milk
1816.8 L 1816.8 L 5.49 9974.00
2. Yogurt Powder 652.8 kg 652.8 kg 16.90 11032.00
3. Flavoring 170.4 L 170.4 L 33.90 5777.00
4. Toppings :
Nata de Coco
Real Lychee
Chocolate Rice
Gummy Bears
Cornflakes
Cookies
Chocolate Wafer Rolls
Mix Jelly
Baby Pop Passion
Sea Coconut in SyrupReal Banana
Strawberries Dice
Peanut
Macadamia Nut
Almond
20 packets
35 tins
3 packets
5 packets
10 boxes
10 packets
10 packets
20 packets
10 packets
35 tins10 kg
30 packets
3kg
3kg
3kg
20 packets
35 tins
3 packets
5 packets
10 boxes
10 packets
10 packets
20 packets
10 packets
35 tins10 kg
30 packets
3kg
3kg
3kg
4.00
2.00
2.00
5.00
3.00
1.50
5.00
4.00
10.00
3.003.00
10.00
8.00
12.00
25.00
80.00
70.00
6.00
25.00
30.00
15.00
50.00
80.00
100.00
105.0030.00
300.00
24.00
36.00
75.00
5. Cups :
Small
Medium
Large
Delivery
1,980
1,980
1,980
960
1,980
1,980
1,980
960
0.10
0.20
0.30
0.40
198.00
396.00
594.00
384.00
6. Plastic bags 6,900 6,900 0.05 345.00
TOTAL 29,726.00
8.5 PURCHASES FORECAST
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Table 8.4:Purchase Projection
YEAR MONTH PURCHASES
PROJECTION(RM)
1 January 29,726
February 30,023
March 30,323
April 30,627
May 30,933
June 31,242
July 31,555
August 31,870
September 32,189
October 32,511
November 32,836
December 33,164
1 Total 377,0002 Total 395,850
3 Total 415,643
The purchases of raw material are computed by 1 % increasedmonthly for the first year,
followed by 5%increase annually for the second and third year. The projection is as the
table shown above.
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FACEBOOK=FRUITY COOL EAST COAST
8.5 MACHINE AND EQUIPMENT PLANNING
No. of machine required
= Output per day X standard production time per unit
Machine productive time per day
= 200 X 8mins
(12 hoursX60mins)
= 3 units
Table 8.5:Machine and equipment requisition planning schedule
No. Machine Quantity Price/unit
(RM)
Total price
(RM)
1. Frozen yogurt
machine
3 50,000.00 150,000.00
2. Refrigerator 1 500.00 500.00
3. Weighing scale 1 100.00 100.00
4. Air conditioner 2 1,500.00 3,000.00
5. Spatula 10 5.00 50.00
6. Bowl 10 15.00 150.00
7. Canister 5 6.00 30.00
8. Spoon 5 2.00 10.00
TOTAL 153,340.00
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8.6 MANPOWER PLANNING
No. of workers required
= Production capacity per hour required X Standard production time per unit
Capacity per hour
= 200 X 8 mins
(6hoursX60 mins)
= 4 workers
Table 8.6:Direct labor planning schedule
POSITION NO. OF
STAFF
SALARY/
MONTH
(RM)
TOTAL GROSS
SALARY/
MONTH
(RM)
EPF
(RM)
13%
SOCSO
(RM)
2.4%
TOTAL
(RM)
Operation
Manager
1 2,000.00 2,000.00 260.00 48.00 2,308.00
Supervisor 2 1,300.00 2,600.00 338.00 62.00 3,000.00
Employee 4 900.00 3,600.00 468.00 86.00 4,154.00
TOTAL 7 8200.00 1066.00 196.00 9462.00
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8.7 DIRECT LABOR JOB SCOPE
Table 8.7:Operation Personnel Job Scope
Position Responsibility
Operation Manager Responsible for ensuring and improving the
performance, productivity, efficiency and
profitability of departmental and organizational
operations through the provision of effective
methods and strategies.
Supervisor Supervise the operations of a specific area of a
company. Supervisor jobs are necessary in almost
every type of career field including service,
business, manufacturing and others.
Employees Prepare the raw material to make frozen yogurt and
to make sure the machines operate in the right
temperature, make sure the store in good condition.
Have to make sure customers orders are delivered
in good condition and in time for delivery services.
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8.8 OPERATION OVERHEADS REQUIREMENTS
Table 8.8:Overhead Costs
No. Overheads Cost
1. Utilities 2,500.00
2. Insurance 1,200.00
3. Repairs and maintenance 1,500.00
4. Indirect materials 1,000.00
TOTAL 6,200.00
8.9 OPERATION LOCATION
Operation address: 104-C, Jalan Sultan Zainal Abidin, 20000 Kuala Terengganu.
Figure 24:Operation location map
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8.10 BUSINESS AND OPERATION HOURS
Table 8.9: Business hours and operation hours
Business hours Time
10am11pm
DayEveryday
SundaySaturday
Operation hours Time
9am12am
Day
Everyday
SundaySaturday
8.11 LICENSE, PERMITS AND REGULATIONS
Table 8.10: License, permits and regulations cost
NO. LICENSE/PERMITS/REGULATIONS AGENCY COST
(RM)
1 Permit for emigrant workers Jabatan Imigresen
Terengganu,
Malaysia
463.00
2 Typhoid injection Hospital Sultanah
Nur Zahirah
180.00
3 Certification of HALAL Jabatan
Kemajuan Islam
400.00
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Malaysia
TOTAL 1,043.00
8.12 OPERATION BUDGET
Table 8.11: Operation expenditure
OPERATIONS BUDGET
Particulars Fixed
Assets
Monthly
Expenses
Others Total
F ixed Assets
Machines & Equipment 150240
150,240
Air Conditioner 30003,000
Weighing scale 100
100
Refrigerator 500
500
Working Capital
Raw Materials & Packaging29,726 29,726
Carriage Inward & Duty
100 100Salaries, EPF & SOCSO
9,462 9,462
Overheads
6,200 6,200
Miscellaneous58 58
Pre-Operations & Other Expenditure
Other Expenditure-
Deposit (rent, utilities, etc.)
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500 500
Business Registration & Licences
1,043 1,043Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure- -
Total 153,840 45,546 1,543 200,929
8.13 IMPLEMENTATION SCHEDULE
Table 8.12: Implementation schedule
Activities Deadlines Durations
Incorporation of business January - March 2013 3 months
Application for permits
and license
January - April 2013 4 months
Searching for business
premise
February - March 2013 3 months
Procurement of machines
and raw materials
April - June 2013 3 months
Recruitment of labors June 2013 1 month
Installation of machines June 2013 1 month
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9.0 FINANCIAL
PLAN
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9.1 PROJECTED ADMINISTRATIVE EXPENDITURE
Table 9.1: Administrative Budget
ADMINISTRATIVE BUDGET
Particulars F.Assets Monthly
Exp.
Others Total
F ixed Assets
Land & Building - -
Office Furniture 8,870 8,870Motor Vehicle 10,000 10,000
Working Capital
Salaries, EPF & SOCSO 8,886 8,886
Rent 5,000 5,000
Petrol 50 50
Pre-Operations & Other
Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) 2,000 2,000
Business Registration & 150 150
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Licences
Insurance & Road Tax for Motor
Vehicle
1,200 1,200
Other Pre-Operations
Expenditure
5,000 5,000
Total 18,870 13,936 8,350 41,156
9.2 PROJECTED MARKETING EXPENDITURE
Table 9.2: Marketing Budget
MARKETING BUDGET
Particulars F.Assets Monthly
Exp.
Others Total
F ixed Assets
Delivery Motorcycle 10,000 10,000
Signboard 1,600 1,600
Television 1,499 1,499
Insulated Box 1,000 1,000
Working Capital
Banner 216 216
Bunting 40 40
Flyers 12 12
Business Card 20 20
Newspaper 336 336
Salaries, EPF & SOCSO 4,385 4,385
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Petrol 80 80
Pre-Operations & Other
ExpenditureOther Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration &
Licences
60 60
Insurance & Road Tax for
Motor Vehicle
162 162
Other Pre-Operations
Expenditure
- -
Total 14,099 5,089 222 19,410
9.3 PROJECTED OPERATIONS EXPENDITURE
Table 9.3: Operations Budget
OPERATIONS BUDGET
Particulars F.Assets Monthly
Exp.
Others Total
F ixed AssetsMachines & Equipment 150240 150,240
Air Conditioner 3000 3,000
Weighing scale 100 100
Refrigerator 500 500
Working Capital
Raw Materials & Packaging 29,726 29,726
Carriage Inward & Duty 100 100
Salaries, EPF & SOCSO 9,462 9,462
Overheads 6,200 6,200
Miscellaneous 58 58
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Pre-Operations & Other
Expenditure
Other Expenditure -Deposit (rent, utilities, etc.) 500 500
Business Registration &
Licences
1,043 1,043
Insurance & Road Tax for Motor
Vehicle
- -
Other Pre-Operations
Expenditure
- -
Total 153,840 45,546 1,543 200,929
9.4 PROJECTED SALES AND PURCHASES
Table 9.4: Sales Projection
SALES PROJECTION
Month 1 77,000
Month 2 78,000
Month 3 72,000
Month 4 73,000
Month 5 76,000
Month 6 79,000
Month 7 79,000
Month 8 77,000
Month 9 79,000
Month 10 80,000
Month 11 80,000
Month 12 84,000
Total Year 1 934,000
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ToTal Year 2 1,120,800
Total Year 3 1,344,960
Table 9.5: Purchase Projection
PURCHASE PROJECTION
Month 1 29,726
Month 2 30,023
Month 3 30,323
Month 4 30,627
Month 5 30,933Month 6 31,242
Month 7 31,555
Month 8 31,870
Month 9 32,189
Month 10 32,511
Month 11 32,836
Month 12 33,164
Total Year 1 377,000
ToTal Year 2 395,850
Total Year 3 415,643
9.5 COLLECTION FOR SALES AND PAYMENT FOR PURCHASES
Table 9.6: Collection for Sales
CASH COLLECTIONS FOR SALESIn the month of sale 100%
1 month after sale
2 months after sale
Total 100%
Table 9.7: Payment for Purchases
CASH PAYMENTS FOR PURCHASES
In the month of purchase
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1 month after purchase
2 months after purchase 100%
Total 100%
9.5 PROJECT IMPLEMENTATION COST AND SOURCES OF
FINANCE
Table 9.8: Implementation Cost
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-
Purchase
Own Contribution
Fixed Assets Cash Existing
F. Assets
Land & Building
Office Furniture 8,870 8,870
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Motor Vehicle 10,000 10,000
Delivery Motorcycle 10,000 10,000
Signboard 1,600 1,600
Television 1,499 1,499
Insulated Box 1,000 1,000
Machines & Equipment 150,240 10,000 140,240
Air Conditioner 3,000 3,000
Weighing scale 100 100
Refrigerator 500 500
Working
Capital
(2 Months)
Administrative 27,872 10,000 17,872
Marketing 10,178 5,000 5,178
Operations 91,092 50,000 41,092
Pre-Operations & Other
Expenditure
10,115 5,000 5,115
Contingencies 10% 32,607 32,607
TOTAL 358,673 80,000 10,000 258,673 10,000
Table 9.9: Source of Finance
SOURCES OF FINANCE SCHEDULE
A. EQUITY CONTRIBUTION (RM) (RM)
Cash
Aqilah Munirah 50000
Nor Fateha Hidayah 45000
Fatehatul Syifaa 45000
Khalifah Nur Ezati 45000
Asha Roshada 45000
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230000
Assets
Motor Vehicle 10,000
10,000
B.EXTERNAL SOURCES
Hire Purchase-Delivery Motor 10,000
Loan 80,000
90,000
C. OTHER SOURCES 0Total Sources of Finance 330,000
Table 9.10: Loan Repayment
LOAN REPAYMENT SCHEDULE
Amount: 80,000
I nterest Rate: 5%
Duration (years): 5
Method: Annual Rest
Year Principal Interest Total Payment Principal Balance
- - 80,000
1 16,000 4,000 20,000 64,000
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2 16,000 3,200 19,200 48,000
3 16,000 2,400 18,400 32,000
4 16,000 1,600 17,600 16,0005 16,000 800 16,800 -
Table 9.11:
HIRE-PURCHASE REPAYMENT SCHEDULE
Amount 10,000
I nterest Rate 5%
Duration (yrs) 5
Year Principal Interest Total Payment Principal Balance
- - 10,000
1 2,000 500 2,500 8,000
2 2,000 500 2,500 6,000
3 2,000 500 2,500 4,000
4 2,000 500 2,500 2,000
5 2,000 500 2,500 -
9.6 DEPRECIATION SCHEDULES
Table 9.12:Depreciations Table
Fixed Asset Office Furniture
Cost (RM) 8,870
Method Straight Line
Economic Life (years) 5
Annual Accumulated
8/10/2019 Contoh Business Plan - Fruity Cool
90/105
[Type text]
90
Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Year Depreciation Depreciation Book Value
- - 8,870
1 1,774 1,774 7,0962 1,774 3,548 5,322
3 1,774 5,322 3,548
4 1,774 7,096 1,774
5 1,774 8,870 -
Fixed Asset Motor Vehicle
Cost (RM) 10,000
Method Straight Line
Economic Life (years) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 10,000
1 2,000 2,000 8,000
2 2,000 4,000 6,000
3 2,000 6,000 4,000
4 2,000 8,000 2,000
5 2,000 10,000 -
Fixed Asset Delivery Motorcycle
Cost (RM) 10,000
Method Straight Line
Economic Life (years) 10
Annual Accumulated
Year Depreciation Depreciation Book Value
8/10/2019 Contoh Business Plan - Fruity Cool
91/105
[Type text]
91
Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Fixed Asset Signboard
Cost (RM) 1,600
Method Straight Line
Economic Life (years) 10
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 1,600
1 160 160 1,440
2 160 320 1,280
3 160 480 1,120
4 160 640 960
5 160 800 800
6 160 960 640
7 160 1,120 480
8 160 1,280 320
9 160 1,440 160
10 160 1,600 -
Fixed Asset Television
Cost (RM) 1,499
Method Straight Line
- - 10,000
1 1,000 1,000 9,000
2 1,000 2,000 8,0003 1,000 3,000 7,000
4 1,000 4,000 6,000
5 1,000 5,000 5,000
6 1,000 6,000 4,000
7 1,000 7,000 3,000
8 1,000 8,000 2,000
9 1,000 9,000 1,000
10 1,000 10,000 -
8/10/2019 Contoh Business Plan - Fruity Cool
92/105
[Type text]
92
Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Economic Life (years) 5
Annual Accumulated
Year Depreciation Depreciation Book Value- - 1,499
1 300 300 1,199
2 300 600 899
3 300 899 600
4 300 1,199 300
5 300 1,499 -
Fixed Asset Insulated Box
Cost (RM) 1,000
Method Straight Line
Economic Life (years) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 1,000
1 200 200 800
2 200 400 600
3 200 600 400
4 200 800 200
5 200 1,000 -
Fixed Asset Machines & Equipment
Cost (RM) 150,240
Method Straight Line
Economic Life (years) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 150,240
1 30,048 30,048 120,192
2 30,048 60,096 90,144
3 30,048 90,144 60,096
4 30,048 120,192 30,048
5 30,048 150,240 -
Fixed Asset Air Conditioner
8/10/2019 Contoh Business Plan - Fruity Cool
93/105
[Type text]
93
Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
Cost (RM) 3,000
Method Straight Line
Economic Life (years) 5Annual Accumulated
Year Depreciation Depreciation Book Value
- - 3,000
1 600 600 2,400
2 600 1,200 1,800
3 600 1,800 1,200
4 600 2,400 600
5 600 3,000 -
Fixed Asset Weighing scale
Cost (RM) 100
Method Straight Line
Economic Life (years) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 100
1 20 20 80
2 20 40 60
3 20 60 40
4 20 80 20
5 20 100 -
Fixed Asset Refrigerator
Cost (RM) 500
Method Straight Line
Economic Life (years) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 500
1 100 100 400
2 100 200 300
3 100 300 200
4 100 400 100
5 100 500 -
8/10/2019 Contoh Business Plan - Fruity Cool
94/105
[Type text]
94
Fruity CoolLOT 52, GROUND FLOOR EAST COAST MALL
KUANTAN, PAHANG.
Tel No =09-5361828
FACEBOOK=FRUITY COOL EAST COAST
9.7 CASH FLOWS PRO FORMA STATEMENT
Table 9.13: Cash Flows Pro Forma Satement
8/10/2019 Contoh Business Plan - Fruity Cool
95/105
[Type text]