Luxury Fashion Alaa Balkhy Rabia Dilara Cumhur Sophia Yuhua Lu Reshma Ramrattan Emine Arikan Ceresa Newsome
01
Legal History of Fashion • No prevention of copying of fashion
designs in the U.S. • To prevent counterfeit ‘Trademark Law’
is generally used • Outside the domain of IP law
Luxury Fashion
02
Legal Landscape: U.S
Original Design
Original Design
Original Design
Section 1302
Section 1305
Title 17, Chp 13
U.S Code
03
• Internet & Smart Phones
• “Runway-to-rack” by advanced softwares
Technology
04
Technology
• CAD Copyrights in 3D Printing
05
Technology
• Growth in wearable technology
06 07
Manufacturer Seller
OriginalDesign
Copy
Product Liability
Ethical Fashion
Nature Workers Consumers
07
• Conscious use of
resources
• Compassionate
animal treatment
• Fair dealing
anywhere in the
world
• Adequate working
conditions
• Transparent and
complete information
• Fair prices and service
08
“The front-line responsibility is the government’s, but the real power lies with Western brands and retailers, beginning with the biggest players: Walmart, H&M, Inditex, Gap and others.”
- Scott Nova, Executive Director of Worker Rights Consortium
Ethics
Ethics
10
Lanham Act: 15 U.S. Code Chapter 22 - Trademarks (Also known as the trademark act of
1946)
● Polo Ralph Lauren V USPA ● Roberto Cavalli V Jason Williams,
Victor Chapa and Jeffrey Rubin - known as Revok, Reyes and Steel, respectively
Current Business Environment
11
Intellectual Property law does not extend to articles of clothing
Fashion designs exist in what is known as a “low-IP equilibrium”
“Innovative Design Protection Act,” (“IDPA”), has been seen as a tool that may finally level the playing field in the counterfeit goods and design infringement cases
12
Christian Louboutin vs Yves Saint Laurent
13
“Models and editors are stylishly dressed while fashion designers are naked, LEGALLY naked.”
Pitch
14
● E-Commerce, Digital Platform ● Brand Protection ● Better IP rights
Fashion Tech
15
+
“Technology and fashion, they are going to MARRY!”
$30 billion wearable technology market in 2018. - Citi research
16
Thank You
