Start
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What we will cover:
What “Brand” means
4 ways to make your content contagious
5 most important tweaks you should make your branding
strategy right now
3 things should receive the bulk of your a=en>on, energy,
and focus
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What “brand” means
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What “Brand” Means A Brand is the unique iden>ty that people relate to you or your business Your Brand = Your Passion Branding strategy is the process of sharing your passion with your audience in a unique way Apple-‐ “Apple designs Macs, the best personal computers in the world” from Apple.com Apple customers sharp, cuHng edge, risk takers Their fans love to take big risks because so does Apple They have a small market share but their fans are loyal They will camp out overnight to get the latest iPhone or iPad
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Who are you?
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The 5 most important tweaks you should make to your branding strategy
today
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Building a successful brand
What is it? 1st
Why does it ma=er?
2nd Who should
care? 3rd
How can you help?
4th Where can you be reached
5th
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Tweak #1: What is it? It all starts with Passion
What are you passionate about?
What
Why are you passionate about it?
Why
Who are you trying to reach? Who can
you help?
Who
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Tweak #2: Why does it matter
ª Why do you care? ª Why should anyone else care? ª Why should they listen to you?
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Tweak #3: Who should care?
o People connect with passion
o Your passion shows in everything you do
o Your passion becomes a customer experience
o That experience is shared with others
o Build your following
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Who is representing your brand
Your values Your mission Your vision
Create a corporate culture
Your brand Culture
When you con>nue to build on your brand
culture you build loyalty with your
customers
People who work for you People you are trying to reach
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Red Bull 39,363,629 Likes on Facebook
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Chick-fil-A 6,962,585 Likes on Facebook
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Tweak #4: How can you help? What’s your unique brand position?
What makes you the best? What makes you
unique?
How are you different from
your compe>tors? Where do you fit in the market?
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Whole Foods Market 1,348,721 likes on Facebook
Mission Our Core Values * Selling the highest quality natural and organic products available * Sa>sfying and deligh>ng our customers * Suppor>ng team member happiness and excellence * Crea>ng wealth through profits & growth * Caring about our communi>es & our environment * Crea>ng ongoing win-‐win partnerships with our suppliers. * Promo>ng the health of our stakeholders through healthy ea>ng educa>on
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What’s different about your product? People are buying into you
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Tweak #5: Where can you be reached
Who has a similar audience? Who are your direct
compe>tors?
Who is in a similar market but is not a direct compe>tor?
Who can benefit from your reach and your audience?
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The 3 things that should receive the
bulk of your attention, energy and focus
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Branding Your Business There are 3 major components to making your brand amazing
Your Edge Your Story
Your Community
Your Amazing Brand
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4 ways to make your content contagious
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Find them online
• Where is your audience hanging out?
• Online and Offline
Join them online
• Connect with them where they are
• Free and Paid
Share valuable information
• Be of value
• Don’t try to sell to them
• Share OPP
Monitor what’s being said
• Use Google Alerts
• For your industry, your company name, and compe>tors
Make your content contagious
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The best brands are personal
• Engage in a personal way
• Get to know your audience so you can really understand what they
want and need from you
• Connect with them regularly
Person to Person
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Make your content contagious by Finding your audience online, joining them online, providing value and monitoring what is being said
Conclusion & Recap
Being Personal
The 5 tweaks to make your brand
amazing
The things that you should focus on are your edge, story, &
community
You can connect with large
audiences without spending a penny
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Q&A
thank you!
see you soon!
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For more branding & markeIng Ips check out my podcast Entrepreneur 2.0 on iTunes www.courtneymckenzie.com www.twi=er.com/ceocourtney www.facebook.com/ceocourtney
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