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Page 1: Creative Development: Zero to idea  --  by upg video marketing
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do something great.

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Please Don’t “Let ‘er Rip!!”

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A good idea process gives your creativity more focus, increasing the chances of success.

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not

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https://www.youtube.com/watch?v=XjJQBjWYDTs

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Not a Great Idea.

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• Company History• Significant Competition• Business Plan• What do they invest in marketing?• What return do they expect?

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-> the task at hand

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Differentiation $Feel GoodAbout Self

Feel GoodAbout:

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THE IDEA PROCESS: ABSTRACT

TARGETED

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How did they effect this change?

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ideachange

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Idea (S

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Idea

Video’s 80/20 Rule


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