What do you think of when you hear
CUSTOMERLOYALTYPROGRAM?
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WHO WE ARE…Deal Text Mobile Marketing
MISSION STATEMENT:“We help businesses of all sizes find and keep more customers, who spend more money, more often”.
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SERVICES WE OFFERMarketing Consulting•We Teach You How To Grow YOUR Business Rapidly
POS Loyalty•Our Specialty Highest ROI For Customers
Text Message Marketing•An integral part of our POS Loyalty System
Mobile Coupons•An integral part of our POS Loyalty System
Additional Value Added Services•Appointment / Billing Text Reminder Service•Direct Mail Marketing•Social Media management•Reputation Management
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\ˈloi(-ə)l-tē\ (noun)
Definition of Loyalty:The quality or state or an instance of being loyal
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Visit our website http://dealtext.net
Fact:
In 1981, an airline started the first frequent flyer
program for its best customers. Now, every airline has
their own frequent flyer program – it has become a
standard for what customers expect from an airlines
and a rewards program.
Fact: 10% = Your Best CustomersTop customers are 5-6x more valuable than the other
90%!
The modern credit card rewards marketing is an off-shoot
of the frequent flyer campaigns.
More importantly, Rewards Programs are the primary USP
of the big money Credit Card Players.
Big Money spends more than $2 billion a yearon loyalty programs.
Problem:
Over the last decade, franchises and small to medium-sized restaurants and Mom & Pop retailers have been
limited to running campaigns with physical punch cards and loyalty cards.
It works OK but...
Guilty as Charged:
Think about it how many times have you lost oneof those little cardboard cards.
Better still, how many times have you been to thecar wash and not even remembered you had it.
How many cards are in your wallet/pursewith one punch right now?
More Problems:
Statistics show that the average American household belongs to 14 rewards programs, but is only actively
using 6 of them.
So how do we get more of them to use theirRewards program and interact?
Let’s Break it Down...
1. Define the Right Loyalty Program:
For Retail Sales/Services and Restaurants, frequencyor points-based loyalty programs are required to staycompetitive and best retain customers.
Point Of Sale customer captureis a must for obvious reasons.
2. Create Rewards that Drivethe Best Behavior:
• Expand beyond discounting• Small, quick rewards rule• Generosity and brand are key• Select cross promotions that
enhance perceived value
3. Drive Customer Behavior throughData Personalization:• Capture vital customer data and assign the data to an individual.
• Utilize this data, birthday's and anniversaries are powerful marketing events.
• Use Personal data to promote viral sharing
• Personalized messages perform better
• Gender, age, income level, occupation, etc; all respondbetter to different cross sales and up sells.
4. Maximize Customer Acquisition:
• Your employees must promote your loyalty system! Unfortunately, employees are busy, and forgetful.Because of this, an eye-catching self-serve systemis a must.
• High traffic locations require fastcheckout speeds. Your loyaltyprogram must be fast and efficientfor your customers.
5. Taylor a Loyalty Program toYOUR Business:
Most 'loyalty' programs are designed to build the program,not Your Business!
Let's look at one of the more popular services availableto your company… Groupons
Groupon - Must fit Groupon’s offer criteria of ‘what’ and ‘when’
Loyalty - YOU Decide what and when
Groupon – People pay upfront for Groupon
•Splits fee paid 50-50, leaving owner 25% on a half-off deal•Sends payment to owner 30 to 60 days later on redeemed offers•Keeps their percentage on unredeemed offers
Loyalty – Deals directly with loyalty members
•for half-off deal, owner get 50% paid immediately on redemption.
Groupon - Attracts one-time discount seekers with no loyalty
Loyalty - Builds repeat business rewarding loyal customers
Groupon - Keeps the Customer Data Bases built by the offer andcompetes with you for your customer
Loyalty - Builds an asset – YOU can market to YOUR DATABASE!
Program Success‘Must Haves’
Fast Sign-up ProcessTry capturing customer data with a pen and paper in a busy checkout and see what your customers think near the endof the line.
SolutionSelf serve check-in using the customer’s mobilenumber. In a couple seconds, while the cashieris doing his/her thing, the customer haschecked in. The line keeps moving. Nobodyforgets or loses their cell number.
Sign-up RewardMost people (read customers) are lazy and won't normallytake the time to join a loyalty program or are too worriedabout being marketed to.
SolutionUse a powerful sign up offer (bribe) to ensure the customer completes the CTA (call to action) and signs up. Be creativeand think outside the box. If they can find the same offeror coupon in the newspaper...the offer isn't good enough.
Complete Sales FunnelIgnoring the proper follow-up with your loyal customeris a guaranteed fail!
SolutionKnow how and when to engage your database (don't worrywe'll teach you). ROI's into the 4 digit range arevery achievable! Done wrong, you'll waste timeand money. More importantly you will annoyyour customers.
A Quick Google Search Reveals…One third of consumers find loyalty programs very important during tough economic times
Consumer spending is 46% higher with companies that offer a rewards program
70% of people from higher-income households ($125,000/year) are more loyal to companies that offer rewards programs.
Only 4% of consumers have replaced loyalty cards with mobile offers, but 53% say they are interested in doing so
How We Can HelpOur proprietary systems and software allow us to address all of the concerns we've all agreed upon here. At Deal Text we know how to help businesses just like yours!
It comes down to two things…
A Sales System That’sProven To Increase Profits
&Software That's Capable Of
Supporting Any Loyalty Business Model
The Easy PartThere are a ton of great marketing consultants out there. Many people can help your business grow. Loyalty is nothing new...
Why We’re Different•We Enjoy Our Work•Attention To Detail•Effective Communication•Standard Operating Procedures•Excellent Customer Training•Extremely Affordable (No Egos Here)•Hassle Free•Guaranteed Results
The Hard PartEverything we tried just didn't fit the business model exactly the way our customers wanted
•The Software or App maker wasn't a business owner•Deal Distributor is too greedy•Clients can't brand for their company•Existing POS System Doesn't Integrate•Customers Still Required To Carry Something•If You're Going To Pass Out Something Printed-Stick with Cards
Nothing Existed – So We Built It!
Introducing… Deal Text Loyalty
The Perfect Solution
•It's YOUR Program! - (Branding, Logos, Deals, ALL OF
IT!)
•Integrated Mobile Delivery - (Works On ALL Cell
Phones)
•Builds a Text and Email List (and Automates Customer
Follow-Up)