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Page 1: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Lean MarketingLean MarketingDavid vs. Goliath: How the Lean Startup David vs. Goliath: How the Lean Startup Can Out-Market Some of the World’s Can Out-Market Some of the World’s Largest CompaniesLargest Companies

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Page 2: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Who am I?

Canadian, Co-Founder @ Flowtown, Lover of Metrics

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Page 3: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Learn Faster

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Page 4: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Gratification

Focused on the core

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Page 5: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Measure“What gets measured, gets managed” ~ Peter Drucker

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Page 6: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Metrics DashboardMetrics Culture

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Page 7: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Scaling

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Page 8: Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

twitter: @danmartell

[email protected]

Thanks!


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