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Digital Journey
Carlos VicensSales Consultant Watch out your retinas!
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"BBVA will be a software company in the future”
BBVA Chairman & CEO Francisco González
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Disruptive innovationNew market inception
Term.
disruptive innovation dɪsˈrʌptɪv ˌɪnəˈveɪʃən
Coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
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Western Union Telegraph vs Bell’s inventionBell eventually the
100.000 $ ???
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Valves versus Sony transistor radioFrom Tokyo Tsushin Kogyo to Sony Corp.
most popular electronic communication device in history!!!
Fasterdisruption!!!
APIs
Just A specialization of the disruptive innovation?
Platforms!!
CLOUD!!
So what ’sDigital Disruption?!
– BMW’s Drive Now Program
“ Instead of selling a thousand BMWs, we're going to sell one BMW a thousand times. BMW is now a service”
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- Digital Health Platform
Ingestible Sensor : made from organic ingredients
Your Body : powers the ingestible sensor
The Patch : captures & relays your body’s physiological response
Applications : use any bluetooth enabled mobile device
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• Remote home and business security monitoring and control
• 1 million daily alarm signalevents today
• Capacity to expand to 100 million daily events
Securitas Direct
10
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Real-time inventory visibility
Improve your digital experience
Find goods nearby
Clothe matcher
Stock ready notification
This garment will
suit you!
Suggestions
Offer on the spot
Customized music!
Smart mirror(display)
Custom messages
Wish-list in-store
notifications
Gaming!
Other people also bought…
Minority report?
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Let’s change those retina scanners for iBeacons
You get a lot of data in Context...No need to burn your retinas!
iBeacon- Bluetooth 4.0- Low power consumption- KinD of Light house- Emits a unique iD- Enable nearby location
RFID TAGs- Widely used- Usually passive- Enable in-the-shop
suggestions
Oracle FAST DATA- Oracle Event Processing- Oracle Real Time Decision- Oracle Coherence- Oracle Big Data
Mobility- Oracle Service Bus- Mobile Application Framework- Oracle WebCENTER SITES
STARRING of our example
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Smart Mirror/LCD(BLE+RFI
D)
iBeacons
• iBeacons broadcast signals, received by mobile apps.
• Mobile apps interact with central services saying ‘hello’ from area ‘X’
• OEPe correlates and filter events from different sensors
• OEPe + OEP + RTD provide with the proper offer, message, music, … enhancing the digital experience at the store
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How disruptive is all this?What new market have we generated?
• The new market is an offer-on-the-spot platform for an airport– Multitenant: Retailers create offers and rules to
apply– Rules based + self-learning– Redemptions/Rejections are monitored for the
system to learn– Offers on the spot!– All this happening in real-time
Wait, REAL TIME?
A lot of informationArriving very quickly
We won ’t be able to know what ’s going on!!!Unless…..
We record everything and watch it later in slow motion BI and or Big Data
We correlate events in real time! Fast Data
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1m 1m 1m 1m
IN/OUT
Detected patternsAVG and
MAX filter
Oracle Fast Data
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Patterns
Location
Reasoning ProcessingPush Notifications
Oracle Service Bus+
Oracle Business Rules
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BAM Dashboards Documents
Oracle BAM+
Oracle Document Cloud Service
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Arquitectura
1
1
Data IN
Event Processing
Real Time Decision
BigData BBDD
Information Discovery
SOA
OID
2
23
4
4
3
1. Recepción eventos2. Correlación3. Eval. riesgo4. Actuación
1. Fuentes info.2. Map-Reduce/NoSQL3. Transf. normaliz.4. Calidad de Dato5. Descubrimiento de info.
5