The Mobile MomentBart Byl, Domain7
@bartrand
Monday, 19 September, 11
The Mobile Landscape
Monday, 19 September, 11
People are adopting mobile 8 times faster than they got on the Web a decade ago.Source: http://www.consafelogistics.com/en/KnowledgeCenter/News/2011/September/07/Mobility_trends.aspx
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0
125
250
375
500
2010 2011
Mobile’s taking over Facebook
Source: http://www.facebook.com/press/info.php?statistics
Mobile usersNon-mobile users
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In 2 to 4 years, half your site’s visitors will be via mobile.
Source: http://www.idc.com/getdoc.jsp?containerId=prUS23028711
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What kind of mobile?Other2.0%
iPod Touch14.9%
Feature phone1.5%
Other smartphone3.6%
Android Phone8.2%
iPhone34.6%
Other Tablets1.3%
Android Tablet0.4%
iPad33.5%
Web traffic by device in Canada
Source: http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855
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First Decision:App or Site?
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Native App?
Monetization
Camera
Contacts
Accelerometer
Advanced UI
Graphics
Full screen Calendar
GPS
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80% of branding apps never reach
1000 downloads
Source: http://www.lukew.com/ff/entry.asp?1402
Monday, 19 September, 11
Website?
Don’t need Steve’s approval
No installation
No 30% cut
No updates
Single platform
Cheap
Linkable
Quick to market
Searchable
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People looking for information about you are more likely to Google you than open the App Store.
Monday, 19 September, 11
Blackberry13%
iPhone14%
Android14%
m.facebook.com59%
Facebook Mobile Posts by Client
http://danzarrella.com/new-data-on-mobile-facebook-posting.html
What do users prefer?
Monday, 19 September, 11
So unless you absolutely must, go Web.
Monday, 19 September, 11
10 Tips for Strong Mobile Content
Monday, 19 September, 11
Learn how your audience uses their devices.
Home
Downtime
In lines
Shopping
Work
TV
Commute
0 22.5 45 67.5 90
47%
62%
62%
69%
76%
80%
84%
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
1
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Don’t assume users’ current situation.2
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Supply the same content to all devices.3
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Represent content differently across different devices. 4
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Highlight crucial content.
5
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Entice visitors into long-form content.6
Source: http://www.useit.com/alertbox/page-abandonment-time.html
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Split content into smaller chunks.
7
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Adapt to observed behaviour.
8
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Use mobile to improve the desktop.9David Leggett : “The most reasonable case for omitting objects from a mobile site is when the object wasn’t essential to the desktop site in the first place.”http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/
Monday, 19 September, 11
Let the constraints spur your imagination.
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