@4PsMarketing #4PsEDGE@MatthewPhelan & @Rachel_4Ps
Hello
Matthew Phelan Director & Co-Founder @ 4Ps Marketing@Matthewphelan
Rachel Kneen Campaign Marketing Manager @ 4Ps Marketing@Rachel_4Ps
Driving footfall through digital marketing
Agenda
Background
The Problem
Integration
The Solution
Background
Trackable + Engaging
2013 will be the year when Digital Marketing starts to lose the Digital
bit
Shift in Consumer Behaviour + Trends
The Problem
Digital Budgets
The Current Situation Internal Integration
Integration | Offline & Online
Content
It All Begins With Content
• Create a Campaign | Create a Story
Bringing Offline Online
In-Store Branding | Consumer Experience
Advertising
• Billboard Advertising • PPC Advertising• Display Advertising
Email Marketing
A recent study showed that 27% of email is now opened on a mobile device, so companies need to make sure they are taking advantage of this fact.
TV Advertising & Video
Search Behaviour | SEO Year-on-year search activity has increased by 18% with over 400 million more visits going to search engines in January 2013 than in January 2012.
‘Print’ | Online & Offline
Social Media
Facebook reported that 680m users logged on from a mobile device in December 2012, a 57% increase on an annual basis.
Pinterest represents 17.4% of social media revenue for e-commerce sites
PR
So What Do We Do?
One Objective
Content Strategy
The 4Ps of Personalisation
• Privacy
• Physical
• Predictive
• Proactive
Source; Ashley Friedlein
Summary
The Marketing Shift
• Online Marketing became brilliant because it was trackable.
• It’s now NOT about who can shout the loudest • It’s now about who can educate their audience
about their products and services • Using marketing channels to consistently engage
and re-engage• It’s about talking to your customers and prospects
in the way they want to be talked to; in the right way, at the right time, with the right message.
“End of the digital beginning as companies reshape and retool for life in the new normal“
(PWC outlook for 2013-2016)
Final thought
Any Questions?
@4PsMarketing #4PsEDGE@Matthewphelan & @Rachel_4Ps
Appendix
• http://www.guardian.co.uk/media-network/media-network-blog/2013/feb/12/retail-technology-brands-ready
• http://googleretail.blogspot.co.uk/2012/10/ushering-in-first-nonline-holiday.html
• http://www.powerretail.com.au/multichannel/how-wearable-technology-will-revolutionise-multichannel-retail-analytics/
• http://econsultancy.com/uk/blog/62140-10-interesting-digital-marketing-stats-we-ve-seen-this-week-35
• http://www.pwc.com/gx/en/global-entertainment-media-outlook/index.jhtml
