Employee Advocacy on Social Media – Critical for Your Organization
Enabling and onboarding employees to advocate the company and brand(s) on social media is a great way to build brand and boost outreach. A “State of Employee Advocacy” study* revealed: • “64% of advocates in a formal program credited employee advocacy
with attracting and developing new business, and 45% attributed new revenue streams to employee advocacy.”
• “86% of advocates in a formal program said that their involvement in social media had a positive impact on their career.”
Social employee advocacy is a big content and social marketing opportunity! It also has a great impact on employee engagement.
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*Ref. “The State of Employee Advocacy in 2015” http://www.socialmediatoday.com/marketing/new-study-state-employee-advocacy-2015
Benefits of an Employee Advocacy Program
1. Viral social buzz created by employees by sharing company/brand content and news
2. Engaged, more aware employees connect better with company culture and goals
3. Executives and employees with active social profiles sell better & boost company reputation
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DrumUp – An Empowered Way to Enable Employees on Social
A Powerful 3-in-1-Application for:
1. Employee Advocacy
2. Industry Content Tracking
3. Social Media Management
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DrumUp: Employee Advocacy Features • A central platform to disseminate marketing, news and
other company content to employees in an easy, social shareable format (through the app and email)
• Automatically share blog posts, media mentions and press releases with employees by connecting feeds
• Multi-user, streamlined, easy to use platform with campaign manager and employee access
• Employees can connect and share content on LinkedIn, Twitter and Facebook
• Leaderboard of employees most actively advocating company content and news
• Analytics by employees and content
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DrumUp: Industry Content Tracking Features
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• Daily fresh, customizable stream of ‘Industry News’ based on themes/keywords (via our intelligent content recommendation engine)
• Add and track content feeds from leading industry publications
• Share posts easily with a click or customization from the app or email
• Save to library for later reading • Share & schedule for Twitter, LinkedIn and Facebook
DrumUp: Social Media Management Features
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• Schedule suggested and custom posts to company/employee Twitter, LinkedIn and Facebook pages/accounts
• Schedule posts from company, industry and RSS streams - easy ‘1-click Schedule’ and ‘Schedule’ with advanced features
• Schedule a post on multiple accounts from the same dialog • Save posts in library for later use • Set promotional, event and other posts on repeat schedules
(published several times at defined intervals) • Hashtag recommendations for industry posts • Set company blog and other feeds to post automatically to
social accounts
Thank You! Contact: [email protected]
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DrumUp App:
Web: http://drumup.io/
Android: https://play.google.com/store/apps/details?id=com.drumup.drumup iOS: https://itunes.apple.com/us/app/drumup/id1085987272 Chrome: https://chrome.google.com/webstore/detail/drumup/hdbkcjlhppelfoljjhfkgaeffmamkmcb