Create your visibility and visibility will create you
Catalog Galerio
Scope Of Work Catalogue Management Model photography Product Photography Image Editing Data Management Web portal /Management
Gestation period 2 to 3 months only
CATALOG GALERIO’S CONTRIBUTION TOWARDS YOUR BUSINESS
Impact on revenue generation
Aprox. 30-35% increase in volume Resulting into approx. 2-2.5%
increase in conversion rate
Note : As per Mckinsey Report
120 million internet user in India ,3rd largest user base in the world Likely to have 330-370 million in 2015 Only 1.2 % people are using online mode for shopping 60% online Buyer said content help them make better product decisions
CATALOG GALERIO at a glance
Specialized in e-commerce , fashion, accessories and home furnishing
Industry Experts on project basis
12000 sq. feet of studio space in delhi / NCR
Latest photography equipment's to ensure quality and innovations
Multi-Service Telecom and internet tech Infrastructure
Secured Infrastructure with stringent security processes & compliance
CATALOG GALERIO at a glance
Services
Highlights of Content and Data Management
• Catalogue creation and catalogue maintenance with exclusive and SEO friendly content
• Professional skilled team with expertise in various domains – Content Writers– Content Editors– Content Auditor – Quality & Process
Controllers– Data Executive
• Ability to differentiate between Marketing Contents & generic contents.
• Standardization of Content for enhancing customer experience.
• 50+ to 5000+ per day onwards catalogue creation/maintenance facility.
• Flexibility to understand and adapt client requirement
• Multi Layer plan to groom resources to fulfill client requirements
Highlights of photography and Image Edting
Services we offer stemmed from demands by various clients:
CATALOG SHOOT Apparel/Accessories Product Home Category
CREATIVE SHOOT Banner Magazine Social Media Look Book
GHOST MANNEQUINS
ON SPOT SHOOT
Highlights of photography and Image Edting
Production House with talented in house resources. Resource capacity includes: –Photographers–Fashion stylists –Makeup/Hair stylists –Art/Creative Directors –Graphic Designers
Capacity to shoot small products to large home décor Products
Professionally qualified & Experienced Photographers.
Ability to plan, coordinate & shoot complex products independently.
Quality & Quantity check-list followed for each shoot.
STUDIO SET UP AND OPERATIONS
Catalog Galerio to build your studios and run them for you, at your location or at our center:Set up the studio Install state of the art equipment Getting the best talents Implement customized processes Deliver the final product
ADVANTAGES•Reduce and control operating costs. •Improve company focus. •Gain access to exceptional capabilities. •Free internal resources for other purposes.• Reduce Risk.
STUDIO SET UP AND OPERATIONS
Catalog Galerio to build your studios and run them for you, at your location or at our center: Set up the studio Install state of the art equipment Getting the best talents Implement customized processes Deliver the final product
ADVANTAGESReduce and control operating costs. Improve company focus. Gain access to exceptional capabilities.
Free internal resources for other purposes. Reduce Risk.
WHAT IS IN IT FOR YOU One Stop shop for Creative Services Vast choice of India/International Models Expertise in working with all big ecommerce players and
understanding their expectations State of the art technology/ highly trained talent End to End Production Outsourcing Robust Quality Control Cost Effective Operations Gain access to exceptional capabilities. Fastest Turn Around Time Unique Process to maintain the quality
Samples to win your trust
Planning
- Understand Customer requirment
Prepare guidelines
- Define Work flows
Design & Build
-Appoint content Team
-Train the team
-Aling team with goal
Quality Check
-3 layer quality check and rigrous feedback
-Train Content Contributors
Phase 1 Phase 2 Phase 3
Publish
Stringent Content Management Workflow
Weekly team meetings are heldRegular feedback is provided to the team
Program Management
Category Specialization
Training Programs
Structured Feedback
Work allocation is centrally managedAll team activities are captured and reportedTeam discipline is closely monitored
Category specific trainings are conductedDomain expertise are createdIndustry level trainings are conducted
Structured trainings scheduled regularlySoft skills trainings conducted for the teamCategory expert level trainings conducted
Work Process and development Plan
3 layer QC process
Step Effect
Level 1 (pre-processing) Check if the input has all the pre-requisite dataCheck for missing data/ incomplete data/ incorrect data
Level 2 (Quality Check) Check for data accuracy, image quality and titleCheck if the data populated is as per the current standardsCheck delivery formatting/ upload formatting/ special characters
Level 3 Quality Check (Rice Sample) Sample check 30% data
Error Type Specifics Error Severity Weightage Rating points
Factual Errors
Wrong Type attribute in attribute list, description, feature list, title Highly Critical 25% 5 OR 0
Wrong image Highly Critical 25% 5 OR 0 Wrong categorization Important 5% 5 to 1
Incomplete data Low 1% 5 to 1
Format Errors
Specific project instructions not followed Critical 10% 5 to 1 Watermark on image Critical 5% 5 to 1 Grammatical errors Important 5% 5 to 1
Standard instructions not followed Important 5% 5 to 1 Incorrect HTML tagging Medium 2% 5 to 1
Formatting errors Medium 2% 5 to 1
Error Type and Criticality:
Quality measurement framework
• Quality Analysis and Reporting
• Weekly output reporting
• Process optimization
• Resource Utilization
Drives better performance Helps to ensure that you have the right
measures Encourages balanced performance
Facilitates good management Better forecasting Indicates efficiency Monitor weekly pattern
Fix underlying issues Optimize tasks which takes more time Helps to create an assembly line Ensure control over daily output
Focus on individual resources Track their output at regular intervals
Quality measurement framework
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You We Your business
Thank You
Let’s Make An Association
Contact us at:08800397471mail: [email protected]