Using Online Social Networks to Expand Your Chapter Reach and Market
APICS – Pacific Western District Chapter Officers Training
June 12-13, 2009Sacramento, CA
Tim Salaver, MBA, PMP, CSSMBB
Using Online Social Networks to Expand Your Reach Your Market
Presentation
LINKEDIN ENHANCES YOUR ONLINE PRESENCE
YOUR WEBSITE IS LIMITED
Create a Profile
Shows Activity
Discussion Forum
Elicits Input
Include RSS News
Get Reports from APICS.org
Obtain info from APICS file
Searching for members
Use Excel to load invitations
Save as CSV file
Use Text (MS-DOS)
Open CSV file
Click on Upload File
Preview Contact Info
Click Finish Uploading
Send Invitations
Send Invite Message
Confirm Successful Upload
Display Members
Display Invited
Display Updates to Group
Display Members
Manage Requests to Join
Approve Requests to Join
LinkedIn Approves
Publish News and RSS Feeds
Send an Announcement
Higher Attendance
• More non-members attending events• Non-members joining Chapter• Members attending• Members remain Loyal• Greater Awareness of APICS, your
chapter, your programs, your classes
FACEBOOK IS LESS!!! FORMAL
You Start from Your Page
Search Your Network
Create a Page for Fans
Create an Ad for the Page
Display Clicks/Day
Display Impressions
Budget Your Ad Spend
Identify Target Market
What is Social Networking• Widens audience• Community builder• Online Billboard• Enhances awareness• Drives activity• Increases sense of
belonging
• Not a website• Not a database• Not entertainment• Not a replacement for
communication• Not a newsletter
QUESTIONS? DISCUSSION?Let’s talk
