EFFECTIEF INZETTEN INTERNET WERVINGSKANAALOlfertjan Niemeijer MD, Independent RecruitersEHRM 15 maart 2012
OVERZICHTIndependent Recruiters Groep
Multiple Industry recruitment
Recruitment for almost all professions
20 consultants
Local and International client base
Over 12 years online recruitment
experience
EVER EXPANDING CHANNELS
CareerSite (SEO)
Advertising
Networks Job boards
Our own data
Sourcing
Resume databases
Referral Direct
EmailReferralOnline
Candidate applications
CHANNEL USAGE
NETWORKSTwitter is 20% candidate / 80% client tool
LinkedIn is 80% candidate / 20% client tool
Hard to convert results from facebook
Social network applications are growing
MAJOR RISE IN “SOCIAL” JOB POSTSSOCIAL NETWORKS
0
10000
20000
30000
40000
50000
60000
70000
DEC 09 DEC 10 DEC 11
Total Jobs
Jobsite
Monster
Source: Broadbean Technology UK Recruitment Trends
MAJOR RISE IN APPLICATIONS FROM SOCIAL NETWORK SITES
SOCIAL NETWORKS
0
200
400
600
800
1000
1200
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
Twitter Facebook
Source: Broadbean Technology UK Recruitment Trends
JOB BOARDSGenerate a large number of quality
candidates
Cost efficient
Alternatives have proven more
expensive
HOW WE ATTRACT CANDIATES
Eigen
Website/
SEO
100% TRACKING OF ACTIVITY/RESPONSE
CareerSite (SEO)
Advertising
Networks Job boards
Our own data
Sourcing
Resume databases
Referral Direct
EmailReferralOnline
Candidate applications
DATABASEAlways up to date through
availability manager
Actonomy search
Mailing apps (newsletters)
Job alerts / job agents
RESULTSOver 3000 new candidate add to Otys
database each month
Over 80% of applications are accurately
attributed to source
Ability to make sharp investment
decisions
Much better use of candidate data ie re-
marketing jobs
BROADBEANTime, time, time
Cost efficient
Ability to do board specific placements
Investment data enables smarter
purchasing
Constantly looking to innovate and
improve
Why Independent Recruiters use
BROADBEAN STATS
OTYSCost efficient and total solution
Purpose built for recruitment
Flexible and able to make changes
quickly
Constantly looking to innovate and
improve
Why we use
BEAT THE PACK• Integrate technology to improve workflows and
efficiency
• Be flexible in advertising approach
• New opportunities with data
• Don’t waste candidate applications
SUMMARY
THANKSOlfertjan Niemeijer
Managing Director
www.independentrecruiters.nl