Download - Employee Communications and Going Global: How to Get a Seat at the (Virtual) Table

Global communicationsGetting a seat at the(virtual) table

Jeff Zwier,Associate Director, Global Business Line CommunicationsDeloitte Touche Tohmatsu, Ltd.

Presented to the IABC Chicago Chapter Luncheon April 20, 2011

For more information, contact the presenter at [email protected]

© 2011 Deloitte Touche Tohmatsu

Going global: What’s changed?

New practices and work environments . . .

2

“Ninety percent of life is just showing up.”

- Woody Allen,Actor/Director

“When you ask people where do you go when you need to get work done…you rarely hear them say ‘the office.’ “

- Jason Fried,37 Signals Founder(TED talk)

http://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work.html




New tools . . .

3

Radio (1920)

TV (1950s)

Internet (1996)

eBay (1997)

Wikipedia (2001)

Cell phones (1984)

Blackberry (2002) Google (1998)

iPod (2001)

Facebook (2004)

Twitter (2007)

1920 1970

Fax machine (1970s)

Dates shown above are when the technology became commercially viableSource: DTTL Online Communications team research

1990 2000 20101930 1940 1950 1960 1980

LinkedIn (2003)

YouTube (2005)

Blogs (1999)

iPhone (2007)Macintosh (1984)

IBM PC (1981)

iPad (2010)

Mainframe Computer (1960s)

HBO (1972)

MTV(1981)

Amazon (2001)



New challenges . . .

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• From workplace . . . to workspace

• From translation . . . to interpretation

• From time zones . . . to time shifting

What’s changed?

EVERYTHING(almost)


Going global: What do leaders want from communicators, and

what does it take to succeed today?

7 DTTL Global Communications

• New competencies for communicators

• New roles, teams, tools and ways of working

• Readiness for higher expectations from business leaders

• New definitions of how the communications function contributes to the organization


New competencies


Ac

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‘Unboxing’ the businessobjective

Strategic advisor role

True business knowledge

Diversified skills


New roles, teams . . .



. . . tools, and ways of working



Higher expectations


From . . . To . . .


The new global communicator:

Getting a seat at the (virtual) table

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• Individual contributors

• Communications teams

• Team leaders


Going global on your own:

Steps to success

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• You are a global communicator

• Listen first . . .then start a conversation

• Know your business, the culture . . . and the business culture

• Set priorities globally, boundaries locally (and do them both collaboratively)

• Learn the language of influence


Going global with your team:

Growing together

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• Get the tools

• Build relationships first

• Measure your successes together

• Leverage each other

• Empower your clients


Going global as a leader:

A new kind of leadership

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• Individual contributors

• Communications teams

• Team leaders

Play 7:32 to 10:08

http://www.ted.com/talks/stanley_mcchrystal.html