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The Art of Changing Hearts,
Minds, and Actions
Enchantment
Guy Kawasaki
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Achieve Likability1
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Zygomaticmajor muscle
Pan Amsmile
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Orbicularis oculimuscle
Make a
Duchenne smile
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Dress
for a tie
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Under-dressing:
I don
trespect you
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Over-dressing:
I am better
than you
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Equal-dressing:
Were peers
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Shake it
Eye contact throughout
Appropriate verbal greetingDuchenne smile
Grip and firm squeeze
Mid-point position between the two of you
Cool, dry, and moderately smooth hand
Medium level of vigor
Two or three seconds
PH = (e2 + ve2)(d2) + (cg + dr)2 + {(42)(4
2)}2+ (vi + t + te)2 + {(42 )(42)}2
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Achieve
Trustworthiness2
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Trust others
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Bake, dont eat
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Default
toyes
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Perfect3
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Do something DICEE
Deep
Intelligent
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Do something DICEE
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Do something DICEE
Deep
CompleteEmpowering
Elegant
Intelligent
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Make it short, sweet,
and swallowable
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Make it short, sweet,
and swallowable
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Conduct a
premortem
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Launch4
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Tell a story
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Plant many seeds
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Use salientpoints
Miles/gallon Yearly costsvs.
Dollars Months of foodvs.
GigabytesNumber of
songsvs.
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Overcome5
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Provide social proof
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Find a bright spot
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Enchant all the influencers
6
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Endure
Loving Memory of Jerry Garciaby Stephen Dorian Miner
6
B ild t
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Build an ecosystem
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Invoke reciprocation
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Dont rely on money
7
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Present7
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Customize the
introduction
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Sell your dream
iPhone $188 of parts + AT&T
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This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
8
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Use Technology8
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Remove the
speed bumps
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Remove the
speed bumps
Sungevity
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Provide value
Insights
Assistance
Information
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Engage
Fast Many Often
9
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Enchant Up9
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Drop everything else
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Prototype fast
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Deliver bad news early
10
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Enchant Down10
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Provide a MAP
Mastery
Autonomy
Purpose
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Empower action
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Suck it up
Mike Rowe, Dirty Jobs
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E h t t
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Enchantment
Slides by AnaFxFz.com
Text macto 44133
PDF from [email protected]
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guykawasaki.com/enchantment/enchantzen/
Buy
Enchantment,
GetPresentationZen
Free
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Resisting you is futile!
guykawasaki.com/enchantment/cover/
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