Contact: Bill Chamberlin, HorizonWatching Community Leader
January 2014
Enterprise Mobile Computing: Trends To Watch In 2014 A HorizonWatching Community Trend Report (Summary Version)
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About This Deliverable
2 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
Purpose: The slides provide information about the Mobile Computing trend in 2014
This is a Summary Version of this Trend Report.
It can be downloaded at http://www.slideshare.net/horizonwatching
A more detailed Powerpoint version of this deck is located at
http://www.billchamberlin.com/reports-books/. It has many more resources for you,
including a long list of trend and prediction articles for 2014.
Content: Summary information about this emerging trend is provided along with many links
to additional resources. The slides are meant to be read/studied and the links are there for
you to continue your learning. You may want to view the slides in slideshow mode so you
can easily follow the links
Other Emerging Trends Research: For more on the HorizonWatching community please
see the HorizonWatching blog
Note: This presentation represents my own personal thoughts and ideas….not those of my employer.
- Bill Chamberlin, http://www.billchamberlin.com/
© 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1. Trends to Watch in 2014
2. What Others Are Saying About Mobile Computing for 2014
3. Additional Resources
3 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
© 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1. Trends to Watch in 2014
2. What Others Are Saying About Mobile Computing for 2014
3. Additional Resources
4 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
© 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Mobile Computing Trends to Watch in 2014
1. Mobile Apps Disrupt Enterprise SW: The shift
towards enterprise mobile apps that cost much less than
traditional enterprise software will disrupt the B2B
software industry.
2. New Architecture Required: IDC says
“Enterprise business mobility will require 60% of CIOs
by 2017 to support an agile architecture with next-
generation mobile applications” (link).
3. Growth in BYO: The growth of BYO accelerates as
Consumerization drives not only BYOD, but other
related BYOs (personal cloud, security/identity
management, Wearables, app stores, Windows 8, etc.).
4. BYO Management: Growth in BYO exacerbates the
challenges of device management , information security
and workspace delivery. IT needs to stay on top with
new policies, programs and requirement gathering.
5. Mobile Collaboration: Mobile is changing how
people collaborate, communicate, create/distribute
content and use social software. The Social Business
trend drives need for new mobile collaboration
capability.
5 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
“Mobile technologies are expected to
remain one of the top three CIO priorities
through 2016, and will continue to be a
disruptive phenomenon. IT leaders must
identify the key mobile technologies that
will have the broadest impact and new
ways to exploit mobile potential.” –
Gartner (link)
Video: The upwardly mobile enterprise:
setting the strategic agenda - IBM
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Mobile Computing Trends to Watch in 2014 (cont.)
6. Mobile SEO Marketing: As searching by voice becomes
more popular businesses will need think of new ways users
might search to find their websites.
7. Personal Intelligent Assistants: Workers increasingly will
demand enterprise versions of Watson/Siri for mobile search and
productivity apps. Expect this capability to eventually be
embedded in all mobile apps
8. Mobile Wallets: Retail industry has begun the shift to
allowing consumers to pay with their phones. Enterprises will
follow that trend, allowing employees to pay corporate expenses
via mobile.
9. Increased Need for Speed: Big data, analytics, social, and
mobile video will drive demand for faster mobile networks.
Expect carriers to begin to provide faster networks that can
handle this demand.
10.Analytics Drives New Requirements: New analytical
and visualization/dashboard solutions will be developed and
deployed for remote and mobile workers.
11.Mobile Security: Mobile security platform weaknesses are
giving rise to new threats. In 2014 hackers/criminals will
increasingly target mobile email, apps, platforms, wallets, and
app stores. Developers must develop security measures to
secure the enterprise. 6 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
“The explosion of mobile
applications and the tremendous
rate of smartphone adoption is
revolutionizing the mobile industry.
The multifaceted mobile ecosystem
continues to evolve -- reshaping
and redefining the roles and
relationships of a wide range of
industry stakeholders.” – IDC (link)
Access more 2014 Mobile
Computing trend articles and
related information available
via the Horizonwatching Blog
© 2014 HorizonWatching
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HorizonWatching Community
Table of Contents
1. Trends to Watch in 2014
2. What Others Are Saying About Mobile Computing for 2014
3. Additional Resources
7 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
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HorizonWatching Community
Mobile Computing is driving both disruption and innovation
8 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
InfoWorld Mobile Enablement “Mobile devices for the enterprise must be
seen for what they truly are: enablers of new
capability rather than pesky new endpoints
IT must strive to control.” – InfoWorld (link)
“Mobile technology offers a unique
opportunity for organizations today. Mobile
capabilities are disrupting traditional
business models, providing businesses with
new sources of data and insight, and driving
top- and bottom-line results.” – IBM (link)
“Through 2018, the growing variety of devices, computing styles, user contexts and interaction
paradigms will make "everything everywhere" strategies unachievable.” – Gartner (link)
“The unexpected consequence of bring your own device (BYOD) programs is a doubling or
even tripling of the size of the mobile workforce. This is placing tremendous strain on IT and
Finance organizations.” – Gartner (link)
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The Growth in Mobile Computing is impacting all industries
9 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
“M-Commerce spending reached $4.7 billion in Q2
2013 with a growth rate of 24 percent vs. year ago.
For the first half of the year m-commerce spending
accounted for $10.6 billion, representing 10 percent
of total digital commerce during that time. With the
expected seasonal surge in Q4 spending, m-
commerce could surpass $25 billion for the full year.”
– ComScore (link)
“Next year… mobile ad spending will grow a further 56.00% to $14.97 billion. By 2016,
spending on mobile will rival desktop spending, and in 2017 it will blow past, posting $35.62 in
ad spending compared to the desktop’s $27.21 billion.” – eMarketer (link)
Beyond the Device – IBM Infographic
“Mobile games are the fastest-growing segment of the (video game) market, with revenue
set to nearly double between 2013 and 2015 from $13.2 billion to $22 billion” – Gartner (link)
“The wireless health market is gaining significant
momentum. The global wireless health market is
valued at $23.8 billion in 2013 and is expected to
reach $59.7 billion by 2018, at an estimated CAGR of
20.2% from 2013 to 2018.” – Markets and Markets (link)
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Additional evidence about the growth in Mobile Computing
10 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
“Mobile Security Management Market to Hit Billion
Dollar Mark by 2015” – ABI Research (link)
“The market for mobile devices deployed by business and government users will grow to
$138.6 billion through an estimated 306.9 million units by 2017, up from $116.2 billion and
220.4 million units shipped last year, in 2012.” – VDC Research (link)
“Worldwide mobile advertising revenue is forecast
to reach $11.4 billion in 2013, up from $9.6 billion
in 2012. Worldwide revenue will reach $24.5 billion
in 2016 with mobile advertising revenue creating
new opportunities for app developers, ad
networks, mobile platform providers, specialty
agencies and even communications service
providers in certain regions.” – Gartner (link)
“Worldwide mobile payment transaction values will reach $235.4 billion in 2013, a 44 percent
increase from 2012 values of $163.1 billion, according to Gartner, Inc. The number of mobile
payment users worldwide will reach 245.2 million in 2013, up from 200.8 million in 2012.” –
Gartner (link)
2014 Predictions: The Year Ahead
Yankee Group Webinar
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Mobile Computing will impact all business processes, requiring new application solutions written just for mobile
11 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
New Strategies / Solutions Needed
“IDC sees ever-expanding opportunities for mobile
operators to inspire data-rich business use cases” – IDC (link)
GigaOM The impact of mobility on
enterprise software development
“Coupled with increasing user demand for consumer-
like user interfaces (UIs), sleeker, purpose-built
“mobile-first” applications pose a real threat to the
traditional enterprise independent software vendors
(ISVs) that do not follow suit.” – GigaOM (link)
“In 2014, mobile enterprise applications will emerge as
the force that will drive enterprise mobility into the
future, creating new ways of working and transforming
existing business processes.” – Ovum (link )
“As more and more enterprises look to reap the benefits of enterprise mobility, the need for
software to manage and secure those deployments is growing rapidly. In this dynamic
market, the shift from point solutions to a platform for managing and securing devices,
applications, and data is well underway” – IDC (link)
© 2014 HorizonWatching
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HorizonWatching Community
Table of Contents
1. Trends to Watch in 2014
2. What Others Are Saying About Mobile Computing for 2014
3. Additional Resources
12 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
© 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Mobile Computing – IBM Websites and Resources
13 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
• IBM Portal: MobileFirst
• IBM Services:
• Services for the Mobile Enterprise, Mobility and
Wireless Services
• IBM Software
• Mobile Software for Collaboration
• Mobile Marketing Solution
• Mobile commerce
• Cognos Mobile
• DeveloperWorks: Mobile Development
• IBM Research: Mobile Computing
• IBM Press Kit: IBM and the Mobile Web
• Chris Pepin’s list of MobileFirst Resources
IBM MobileFirst: Downloads:
software, demos, videos, white
papers
“As a mobile enterprise, you can attract new customers, and transform
your business and IT infrastructure.” – IBM (link )
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Access additional thought leadership on emerging tech trends
14 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
Other HorizonWatching Content and Community Sites – Linkedin Profile = www.linkedin.com/in/whchamb/
– Wordpress = Horizonwatching – Thought Leadership Blog
– Tumblr = HorizonWatching – Quote Blog
– Twitter = HorizonWatching – 140 Character Blog
– Slideshare = HorizonWatching - Slide Decks
– Facebook = HorizonWatching – Community Page
– LinkedIn Group = HorizonWatching – Community Group
A more detailed version of this deck is located at http://www.billchamberlin.com/reports-
books/. The powerpoint deck has 32 slides and many more resources for you, including
a list of over 65 trend and prediction articles for 2014.
Access more articles and related information…all available via the
Horizonwatching website
Note: This presentation represents my thoughts and ideas….not those of my employer (please see
the fine print!). Follow me for more technology trend information on my public blog -
HorizonWatching at www.billchamberlin.com. Thanks, Bill Chamberlin
© 2014 HorizonWatching
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HorizonWatching Community
Detailed HorizonWatching Trend Reports are available for download
15 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) Jan 2014
Available for download at: http://www.billchamberlin.com/reports-books/
– Typically 20-30 pages (Powerpoint format).
– For the current status of the availability of the reports, see Availability of HorizonWatching 2014
Trend Reports
Contents of the Detailed Trend Reports 1. Trends to Watch (Important developments to watch in 2014)
2. Trend Information (Market Opportunty, Growth Drivers, Adoption Challenges, Implications)
3. Quotes: What Analysts and the Media is saying about the trend
4. Lists of Websites and Resources
• Analysts
• Media
• Selected IT vendor and consultant websites and resources
• Top Trend and Prediction Articles
• Social Media Sites & Searches
• Selected Online Influencers
• Selected white papers and other websites
• List of 2014 Trend and Prediction Articles
Note: A summary of each of the
detailed reports will also
available in pdf format via the
HorizonWatching account on
Slideshare at
http://www.slideshare.net/horizon
watching